Kraft Heinz introducing new mac and cheese for evolved taste buds (Video)

Kraft Heinz is rolling out a new Cracker Barrel Mac & Cheese boxed dinner. The packaged foods behemoth based in Pittsburgh and Chicago is banking on the award-winning reputation of its Cracker Barrel cheese brand to generate interest in the new Mac & Cheese product, which is being launched today with a new ad campaign from Crispin Porter + Bogusky in Boulder, Colorado, which also handles advertising for the familiar Kraft Mac & Cheese...