MIAMI, FL / ACCESSWIRE / February 25, 2016 / Listar, an innovative social shopping platform, today announced a strategic partnership with Criteo (NASDAQ:CRTO), the performance marketing technology company. The collaboration will bring Criteo's advertiser partners onto Listar's rapidly growing social commerce network. Criteo will be utilizing advanced behavior intelligence to deliver native ad units to the right audience across the Listar platform.
Price-Comparison and Search Improvements
In addition to the Criteo partnership, Listar is pleased to announce the release of a major upgrade to its comparison-shopping and search algorithms. The improved search system is sure to enhance user experience by providing access to a now expanded catalog of over 10,000 stores selling items across many categories; including: electronics, clothing, shoes, handbags, jewelry, beauty, and more.
"We are very excited about the recent upgrades to our search engine," said Alex Milano, Listar's Vice President of Engineering. "With improvements across the board on both relevance and coverage, our users will always be able to find the right products at the right price."
About Criteo
Criteo (NASDAQ:CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,700 employees in 27 offices across the Americas, EMEA and Asia-Pacific, serving over 9,200 advertisers worldwide with direct relationships with over 11,000 publishers.
About Listar
Listar is a leading-edge social commerce platform where users are empowered to create and share content through topic-focused personalized spaces called hubs. Listar users can also discover products through photos and other types of user-generated media. In addition, Listar provides users with a smart and fun way to shop by combining its powerful price-comparison technology with community features that leverage the social graph. The company is based in Miami, FL.
Contact:
Press
press@listar.com,
305-222-7978
Website: www.listar.com
SOURCE: Listar, Inc.
