Xiaomi Trims Its Domain To Mi.com As It Eyes Faster Growth Outside China
April 22, 2014 at 08:35 AM EDT
Chinese Android devices startup Xiaomi has taken a pair of scissors to its domain name as it prepares to ramp up its global expansion plans -- trimming those four tricky initial letters (for non-Chinese speakers) from the URL to create the shorter and altogether easier to pronounce, Mi.com. Read More