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PRICING SUPPLEMENT NO. 10, DATED: June 17, 2004 RULE 424(b)(2)
to Prospectus Supplement Dated October 7, 2003 REGISTRATION STATEMENT NO. 333-73380
to Prospectus Dated November 28, 2001
KEYCORP
$100,000,000
[X] SENIOR MEDIUM-TERM NOTES, SERIES G
[ ] SUBORDINATED MEDIUM-TERM NOTES, SERIES F
[X] Floating Rate Notes [ ] ___% Fixed Rate Notes
[X] Book-Entry Notes [ ] Certificated Notes
Original Issue Date: June 21, 2004
Maturity Date: June 21, 2007
Issue Price: 99.92595%
Paying Agent: Deutsche Bank Trust Company Americas
Authenticating Agent: Deutsche Bank Trust Company Americas
OPTION TO ELECT REDEMPTION: [ ] Yes [X] No OPTION TO EXTEND MATURITY: [ ] Yes [X] No
Redemption Date(s): Extended Maturity Dates:
Initial Redemption Percentage: Notice of Extension Date(s):
Annual Redemption Percentage Reduction:
OPTION TO ELECT REPAYMENT: [ ] Yes [X] No SPECIFIED CURRENCY (NOT U.S. DOLLARS):[ ] Yes [X] No
Repayment Date(s): Authorized Denominations:
Repayment Price(s): Exchange Rate Agency:
Repurchase Price (if any): N/A Optional Interest Rate Reset: [ ] Yes [X] No
Amortization Schedule (if any): N/A Optional Interest Rate Reset Dates: [ ] Yes [X] No
Sinking Fund Defeasance: [ ] Yes [X] No Optional Extension of Maturity: [ ] Yes [X] No
Length of Extension Period: [ ] Yes [X] No
Minimum Denominations: [X]$1,000 [ ] Other:
FIXED RATE NOTES ONLY
Interest Computation Period:
Interest Payment Dates:
Regular Record Dates if other than May 31 and November 30:
FLOATING RATE NOTES ONLY
BASE RATE:
[ ] CD Rate [ ] Treasury Rate
[ ] Commercial Paper Rate [ ] CMT Rate
[ ] Federal Funds Rate [ ] 11th District Cost of Funds Rate
[X] LIBOR [ ] Other (specify):
[ ] Prime Rate
Initial Interest Rate: 3 month LIBOR on June 17, Interest Determination Date: Two London business days prior
2004 + 12.5 basis points to each Interest Reset Date
Index Maturity: 3 month LIBOR Interest Reset Period: Quarterly
Spread (Plus or minus): +12.5 basis points Interest Reset Dates: Quarterly on the 21st day of each of
March, June, September and December
Maximum Interest Rate: N/A Interest Payment Dates: Quarterly on the 21st day of each of
March, June, September and December, commencing on September 21,
2004
Minimum Interest Rate: N/A Calculation Date: N/A
Total Amount of OID: N/A Calculation Agent: KeyBank National Association
Yield to Maturity: N/A Spread Multiplier: N/A
Initial Accrual Period OID Telerate Page: 3750
and Designated Method: N/A
Other Terms (if any):
AGENT: [X] Citigroup Global Markets Inc. Agent's Discount or Commission: .07405 ($74,050)
[ ] Banc of America Securities LLC Trade Date: June 17, 2004
[ ] Bear, Stearns & Co. Inc. Proceeds to KeyCorp: $99,925,950
[ ] Credit Suisse First Boston Corporation
[ ] Deutsche Bank Securities Inc.
[ ] Goldman, Sachs & Co.
[ ] HSBC Securities (USA), Inc.
[ ] J.P. Morgan Securities Inc.
[ ] Lehman Brothers Inc.
[ ] McDonald Investments Inc.
[ ] Morgan Stanley & Co. Incorporated
[ ] UBS Securities LLC
[ ] Other _________________________
[ ] Acting as Agent Agent is acting as Agent for the sale of Notes by
KeyCorp at a price of % of the principal amount
[X] Acting as Principal [X] Agent is purchasing Notes from KeyCorp as
Principal for resale to investors and other
purchasers at:
[ ] a fixed public offering price of % of the
Principal amount
[X] varying prices related to prevailing
market prices at the time of resale to
be determined by such Agent