SECURITIES AND EXCHANGE COMMISSION
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 17, 2004
Arbitron Inc.
Delaware
|
1-01969 | 52-0278528 | ||
(State
or other |
(Commission File Number) | (IRS Employer | ||
jurisdiction
of |
Identification No.) | |||
incorporation) |
||||
142 West
57th Street, New York, New York |
10019-3300 | |
(Address
of principal executive offices) |
(Zip Code) | |
Registrant’s telephone number, including area code: (212) 887-1300
Item 5. Other Events.
On August 17, 2004, Arbitron Inc. issued a press release announcing that Arbitron and Infinity Broadcasting Corporation, a division of Viacom Inc. reached an agreement for a multi-year contract including radio ratings and other related services for Infinity Broadcasting’s 185 stations.
This agreement, which is effective immediately, gives Infinity Broadcasting access to Arbitron quarterly radio ratings in 42 markets including the Spring 2004 survey.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.
| ARBITRON INC. | ||
Date: August 19, 2004
|
By: /s/ Dolores L. Cody | |
| Dolores L. Cody | ||
| Executive Vice President, Legal and Business | ||
| Affairs, Chief Legal Officer and Secretary |
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