UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13FNT
Report for the Calendar Year or Quarter Ended:
March 31, 2010

Check here if Amendment 		[ ]:  Amendment Number: ______
This Amendment (Check only one.):	[ ] a restatement.
						[ ] adds new holdings entries.

Institutional Investment Manager Filing this Report:
	Name:		Heartland Financial USA, Inc.
	Address:	1398 Central Avenue
			Dubuque, Iowa 52001

Form 13F file number:
The institutional investment manager filing this report and the person by
whom it is signed hereby represent that the person signing the report is
authorized to submit it, that all information contained herein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Reporting Manager:

Name:			Paul J. Peckosh

Title:		Senior Vice President

Phone:		563-589-2000

Signature, Place, and Date of Signing:


_______________________________
Dubuque, Iowa
April 16, 2010

Report Type (Check only one.):
[ ]	13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
manager are reported in this report.)
[X]	13F NOTICE. (Check here if no holdings reported are in this reporting
manager are reported in this report and a portion are reported by other
reporting manager(s).)
[ ]	13F COMBINATION REPORT. (Check here if a portion of the holdings for
this reporting manager are reported in this report and a portion are reported
by other reporting manager(s).)
List of Other Managers:
No. 	Form 13F File Number		Name

01	28-1 581			Dubuque Bank and Trust Company