SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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F O R M 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of January 2005
INTERNET GOLD-GOLDEN LINES LTD.
(Name of Registrant)
1 Alexander Yanai Street Petach-Tikva, Israel
(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [X] Form 40-F [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]
Indicate by check mark whether by furnishing the information
contained in this Form, the registrant is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.
Yes [ ] No X
If "Yes" is marked, indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82- __________
Internet Gold-Golden Lines Ltd.
6-K Items
1. Press release re Internet Gold to Expand Penetration of Israel's
Russian-Speaking Sector dated January 3, 2005.
Item 1
Press Release Source: Internet Gold
Internet Gold to Expand Penetration of Israel's Russian-Speaking Sector
Monday January 3, 7:00 am ET
- Signs 1-Year e-advertising Agreement with Intersol, Israel's Largest
Interactive Media Company Targeting the Russian-Speaking Population -
PETACH TIKVA, Israel, Jan. 3 /PRNewswire-FirstCall/ -- Internet Gold
(Nasdaq: IGLD - News) today announced that it has signed an agreement with
Intersol, Israel's largest media company targeting the Russian-speaking
population.
According to the terms of the agreement, during the coming year Intersol will be
the Company's agent for selling page-view advertising on http://www.zahav.ru,
its fully-owned Russian-language portal. In parallel, Internet Gold will
continue to manage and develop http://www.zahav.ru, and will sell page-view
advertising directly to a pre-defined set of customers. The two companies will
also cooperate in a variety of activities designed to expand Internet Gold's
penetration of Israel's Russian sector.
"The development of http://www.zahav.ru is one more way in which we are
expanding Internet Gold's e-advertising platform," said Mr. Eli Holtzman,
Internet Gold's CEO. "We are big believers in a sector approach to advertising,
and in the value of focusing on Israel's large and important Russian-language
population. With this agreement, we are handing over the responsibility for the
portal's sales to the company with the greatest access to this sector, and
focusing our own efforts on building the portal's traffic. We are confident that
our 'pull' efforts, combined with Intersol's 'push' capabilities, will double
the revenues generated by httpa://www.zahav.ru in the year ahead. In addition,
we have recently launched a special marketing campaign targeting this sector
with the goal of increasing our share of the Russian market in each of our
business areas."
About Internet Gold
Internet Gold is a communications company that provides Internet access and
related value-added services, international telephony, e-advertising, content
and e-Commerce services throughout Israel to both residential and business
customers.
Internet Gold's operations are carried out through four subsidiaries. Its
fully-owned subsidiary Internet Gold International specializes in the provision
of international Internet and communication services. Its fully-owned subsidiary
Gold Mind focuses on the provision of Internet value-added services. Through MSN
Israel, its joint-venture with Microsoft Corp., the Company operates two of
Israel's leading Internet portals, MSN-Israel and Start.co.il. Through P1000,
its e-Commerce joint venture, the Company has established itself as one of
Israel's leading e-Commerce providers.
For additional information about Internet Gold, please visit our Website at
http://www.igld.com .
About Intersol
Intersol Ltd. ("Intersol") is an Israeli company specializing in Internet,
cellular and interactive television marketing for Russian-speaking markets. It
develops interactive content and technology solutions to create multi-
directional communication channels between companies or services and their
clients. Founded in 1999. For additional information about Intersol, please
visit http://www.intersol.co.il .
Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of the Company to be materially different from those
which may be expressed or implied by such statements, including, among others,
changes in general economic and business conditions and specifically, decline in
demand for the Company's services, inability to timely develop and introduce new
technologies, services and applications and loss of market share and pressure on
prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with the Company's business,
reference is made to the Company's Annual Report filed with the Securities and
Exchange Commission and its other reports as filed from time to time with the
Securities and Exchange Commission.
For further information, please contact:
Ms. Idit Azulay, Internet Gold
+972 3 939-9848
idita@co.zahav.net.il
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
INTERNET GOLD-GOLDEN LINES LTD.
(Registrant)
By /s/Eli Holtzman
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Eli Holtzman
Chief Executive Officer
Date: January 3, 2005