phototron_424b3-112111.htm
 
PHOTOTRON HOLDINGS, INC.

Filed Pursuant to Rule 424(b)(3)
Registration No.  333-174798


PROSPECTUS SUPPLEMENT NO. 2
(To Prospectus dated June 22, 2011)
 
This is a prospectus supplement to our prospectus dated June 22, 2011, as supplemented by prospectus supplement No. 1 dated August 15, 2011 (the “Prospectus”), relating to the resale from time to time by selling stockholders of up to 34,457,383 shares of our common stock.  On November 21, 2011, we filed with the Securities and Exchange Commission a Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2011.  The text of the Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2011 is attached to and made a part of this prospectus supplement.  The exhibits to the Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2011 are not included with this prospectus supplement and are not incorporated by reference herein.

This prospectus supplement should be read in conjunction with the Prospectus and is qualified by reference to the Prospectus except to the extent that the information provided by this prospectus supplement supersedes the information contained in the Prospectus.

The securities offered by the Prospectus involve a high degree of risk. You should carefully consider the “Risk Factors” referenced on page 3 of the Prospectus in determining whether to purchase shares of our common stock offered thereunder.
 
 
 
The date of this prospectus supplement is November 21, 2011.
 
 
 

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC  20549

FORM 10-Q

þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2011

OR

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to _______

Commission file number 000-50385

Phototron Holdings, Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
84-1588927
(I.R.S. Employer Identification No.)

20259 Ventura Boulevard, Woodland Hills, CA 91364
(Address of principal executive offices and zip code)

(818) 992-0200
(Registrant’s telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.Yes þ No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File  required to be submitted and posted to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer      o
Accelerated filer      o
Non-accelerated filer      o
Smaller reporting company      þ

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act).Yes o No þ

As of November 15, 2011 there were 145,353,683 shares of the issuer’s common stock, $0.0001 par value per share, outstanding.

 
 

 
 
TABLE OF CONTENTS

PART I – FINANCIAL INFORMATION
 
3
Item 1.
Financial Statements
 
3
 
Condensed Consolidated Balance Sheets
 
  3
 
Condensed Consolidated Statements of Operations (Unaudited) For the
 
 
 
Three and Nine Month Periods Ended September 30, 2011 and 2010
 
4
 
Condensed Consolidated Statement of Stockholders’ Equity (Unaudited) For the
 
 
 
Nine Months Ended September 30, 2011
 
5
 
Condensed Consolidated Statements of Cash Flows (Unaudited) For the
 
 
 
Nine Month Periods Ended September 30, 2011 and 2010
 
6
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 
18
Item 3.
Quantitative and Qualitative Disclosure About Market Risk
 
21
Item 4.
Controls and Procedures
 
21
PART II – OTHER INFORMATION
 
23
Item 2.
Recent Sales of Unregistered Securities..
 
23
Item 6.
Exhibits.
 
23

 
 

 
 
PART I – FINANCIAL INFORMATION
 
Item 1.                      Financial Statements
 
PHOTOTRON HOLDINGS, INC.
 
Condensed Consolidated Balance Sheets
 
 
   
September 30,
   
December 31,
 
   
2011
   
2010
 
 ASSETS
 
(unaudited)
       
             
 Current Assets
           
 Cash
 
$
15,331
   
$
15,042
 
 Accounts Receivable
   
11,515
     
-
 
 Inventories
   
272,268
     
53,593
 
 Prepaid expenses and other current assets
   
15,000
     
2,085
 
                 
 Total current assets
   
314,114
     
70,720
 
                 
 Property and equipment, net
   
31,896
     
-
 
                 
 Lease deposit
   
16,599
     
3,360
 
                 
 Total Assets
 
$
362,609
   
$
74,080
 
                 
LIABILITIES AND STOCKHOLDERS’ DEFICIENCY
               
 Current Liabilities
               
 Accounts payable
 
$
222,423
   
$
76,095
 
 Accrued liabilities
   
10,427
     
7,181
 
 Notes payable
   
-
     
22,716
 
 Notes payable, related party
   
353,217
     
64,000
 
                 
 Total current liabilities
   
586,067
     
169,992
 
                 
 Commitments and contingencies
               
                 
 Stockholders’ deficiency
               
 Common stock, $0.0001 par value; 200,000,000 shares authorized; 145,173,683 and 78,372,884 shares issued and outstanding respectively
   
14,517
     
7,837
 
 Common stock to be issued, 90,000 shares
   
39,600
     
-
 
 Additional paid-in capital
   
4,268,428
     
(6,837
)
 Accumulated deficit
   
(4,546,003
)
   
(96,912
)
                 
 Total stockholders’ deficiency
   
(223,458
)
   
(95,912
)
                 
 Total Liabilities and Stockholders’ Deficiency
 
$
362,609
   
$
74,080
 
 
 
See accompanying notes to these condensed consolidated financial statements.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC.

Condensed Consolidated Statements of Operations (Unaudited)
For the Three and Nine Month Periods Ended September 30, 2011 and 2010
 
   
Three Months Ended
   
Nine Months Ended
 
   
September 30,
   
September 30,
   
September 30,
   
September 30,
 
   
2011
   
2010
   
2011
   
2010
 
                         
 Revenue
 
$
209,536
   
$
92,465
   
$
399,665
   
$
346,019
 
                                 
 Cost of goods sold
   
117,152
     
21,113
     
241,208
     
157,947
 
                                 
 Gross profit
   
92,384
     
71,352
     
158,457
     
188,072
 
                                 
 General and administrative expenses
   
2,876,600
     
33,190
     
4,167,120
     
121,023
 
                                 
 Income (loss) from operations
   
(2,784,216
)
   
38,162
     
(4,008,663
)
   
67,049
 
                                 
 Other expenses
                               
 Reverse merger expenses
   
-
     
-
     
(430,965
)
   
-
 
 Interest expense, net
   
(7,033
)
   
(357
)
   
(9,463
)
   
(2,184
)
 Net income (loss)
 
$
(2,791,249
)
 
$
37,805
   
$
(4,449,091
)
 
$
64,865
 
                                 
 Income (loss) per share - basic and diluted
 
$
(0.02
)
 
$
0.00
   
$
(0.03
)
 
$
0.00
 
                                 
 Weighted average shares outstanding - basic and diluted
   
145,165,531 
     
78,372,884 
     
134,418,190 
     
78,372,884 
 
 
See accompanying notes to these condensed consolidated financial statements.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC.
 
Condensed Consolidated Statements of Stockholders’ Equity (Unaudited)
For the Nine Months Ended September 30, 2011
 
   
Common Stock
   
Common
stock to
   
Additional
Paid-in
   
Accumulated
       
   
Shares
   
Amount
   
be issued
   
Capital
   
Deficit
   
Total
 
Balance, December 31, 2010
   
78,372,884
   
$
7,837
   
$
-
   
$
(6,837
)
 
$
(96,912
)
 
$
(95,912
)
                                                 
Common stock issued for cash
   
57,248,537
     
5,725
     
-
     
1,480,607
     
-
     
1,486,332
 
                                                 
Shares issued upon reverse merger
   
8,662,262
     
866
     
-
     
(866
)
   
-
     
-
 
                                                 
Fair value of vested stock options
   
-
     
-
     
-
     
2,295,613
     
-
     
2,295,613
 
                                                 
Fair value of common stock issued for services
   
890,000
     
89
     
-
     
499,911
     
-
     
500,000
 
                                                 
Fair value of common stock to be issued for services
   
-
     
-
     
39,600
     
-
     
-
     
39,600
 
                                                 
Net loss
   
-
     
-
     
-
     
-
     
(4,449,091
)
   
(4,449,091
)
                                                 
Balance, September 30, 2011
   
145,173,683
   
$
14,517
   
$
39,600
   
$
4,268,428
   
$
(4,546,003
)
 
$
(223,458
)
 
See accompanying notes to these condensed consolidated financial statements.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC.
 
Condensed Consolidated Statements of Cash Flows (Unaudited)
For the Nine Month Periods Ended September 30, 2011 and 2010

   
For the Nine
Months
   
For the Nine
Months
 
   
Ended September 30, 2011
   
Ended September 30, 2010
 
 Cash Flows from Operating Activities:
           
 Net income (loss)
 
$
(4,449,091
)
 
$
64,865
 
                 
 Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
               
 Depreciation
   
6,463
     
-
 
 Fair value of vested options
   
2,295,613
     
-
 
 Fair value of restricted stock issuances for services
   
539,600
     
-
 
 Merger related expenses
   
430,965
     
-
 
 Changes in operating assets and liabilities:
               
 Accounts receivable
   
(11,515
)
   
-
 
 Inventories
   
(218,675
)
   
(24,489
)
 Prepaid expenses and other current assets
   
(12,915
)
   
(719
)
 Lease deposits
   
(13,239
)
   
-
 
 Accounts payable
   
146,328
     
(9,522
)
 Accrued liabilities
   
3,246
     
(5,308
)
 Interest added to notes payable principal
   
9,217
     
-
 
                 
 Net cash provided by (used in) operating activities
   
(1,274,003
)
   
24,827
 
                 
 Cash Flows from Investing Activities:
               
 Cash paid in reverse merger
   
(430,965
)
   
-
 
 Purchase of property and equipment
   
(38,359
)
   
-
 
 Net cash used in investing activities
   
(469,324
)
   
-
 
                 
 Cash Flows from Financing Activities:
               
 Principal payments on notes payable
   
(22,716
)
   
(23,696
)
 Proceeds from related party notes payable
   
300,000
     
-
 
 Principal payments on related party notes payable
   
(20,000
)
   
-
 
 Proceeds from issuance of common stock
   
1,486,332
     
-
 
                 
 Net cash provided by (used in) financing activities
   
1,743,616
     
(23,696
)
                 
 Net increase in cash
   
289
     
1,131
 
                 
 Cash Beginning of Period
   
15,042
     
60,709
 
                 
 Cash End of Period
 
$
15,331
   
$
61,840
 
                 
 Supplemental Cash Flow Information:
               
                 
 Cash paid for interest
 
$
6,036
   
$
2,523
 
 Cash paid for taxes
 
$
-
   
$
-
 
 
See accompanying notes to these condensed consolidated financial statements.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 

NOTE 1 – DESCRIPTION OF BUSINESS
 
Reverse Merger
 
Phototron, Inc. (“Phototron”) was incorporated in California in 2002.  On February 14, 2011, Phototron entered into an Agreement and Plan of Merger (“Merger Agreement”) with PHI Merger Corporation, a California corporation (“MergerCo”) and wholly-owned subsidiary of Phototron Holdings, Inc. (“we,” “us,” “our” and “our company”).  The closing (the “Closing”) of the transactions contemplated by the Merger Agreement (the “Merger”) occurred on March 9, 2011.  At the Closing, (i) MergerCo was merged with and into Phototron; (ii) Phototron became our wholly-owned subsidiary; (iii) all of Phototron’s shares and options outstanding prior to the Merger were exchanged (or assumed, in the case of options) for comparable securities of our company; and (iv) 95% of our fully-diluted shares were owned by Phototron’s former shareholders and option holders.  At the Closing, we issued a total of 130,621,421 shares of our common stock to Phototron’s former shareholders, in exchange for the 1,666,666 shares of Phototron’s common stock outstanding prior to the Merger.  Upon the effectiveness of the Merger, 8,662,262 shares of our common stock were maintained by our existing stockholders.
 
Since former holders of Phototron’s common stock and options to purchase common stock owned, after the Merger, approximately 95% of our fully-diluted shares of common stock, and as a result of certain other factors, including that all members of our executive management are members of Phototron’s management, Phototron is deemed to be the acquiring company and we are deemed to be the legal acquirer for accounting purposes, and the Merger was accounted for as a reverse merger and a recapitalization in accordance with generally accepted accounting principles in the United States (“GAAP).  The accompanying unaudited condensed consolidated financial statements of Phototron Holdings, Inc. and subsidiaries (“we,” “us, “our” and “our company”) reflect the historical activity of Phototron, and the historical stockholders’ equity of Phototron has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to the differences in par value offset to additional paid-in capital.  In connection with the Merger Agreement, Phototron is deemed to have issued an additional 8,662,262 shares of common stock to our stockholders existing prior to the Merger.  Reverse merger costs of $430,965 include net liabilities of $124,901 assumed upon the reverse merger, the payment by Phototron of a $249,993 dividend to our stockholders existing prior to the Merger upon the consummation of the Merger and legal fees of $56,071.  These costs have been reflected as costs of the Merger in the 2011 statement of operations.
 
As a result of the Merger, we are solely engaged in Phototron’s business, Phototron’s officers became our officers and Phototron’s directors became our directors.  In connection with the Merger, we changed our name from Catalyst Lighting Group, Inc. to Phototron Holdings, Inc., on March 9, 2011.  We design and manufacture indoor mini-greenhouses (“Phototron Units”) capable of growing almost any herb, vegetable, flower, fruit or terrestrial plant better, stronger and faster than traditional farming methods.  We also formulate and sell horticultural seeds, mineral nutrient solutions, growing mediums and germination kits to facilitate hydroponic gardening through the use of our Phototron Units, in addition to replacement parts for our Phototron Units to facilitate moderate customization.  We market our products under the Phototron brand name.
 
A condition to the closing of the Merger was Phototron’s consummation of a financing transaction generating gross proceeds to Phototron of $999,989 in exchange for 666,666 shares of Phototron’s common stock.  Those shares were exchanged in the Merger for 52,248,537 shares of our common stock.  The sale of Phototron’s common stock was conducted through agents and closed concurrently with the signing of the Merger Agreement.
 
Interim Results
 
The accompanying condensed consolidated financial statements at September 30, 2011 and for the three and nine months periods ended September 30, 2011 and 2010 are unaudited, but include all adjustments, consisting of normal recurring entries, which our management believes to be necessary for a fair presentation of the periods presented.  Interim results are not necessarily indicative of results for a full year.  Balance sheet amounts as of December 31, 2010 have been derived from our audited financial statements as of that date.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
The financial statements included herein have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”).  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the U.S. have been condensed or omitted pursuant to such rules and regulations.  Certain prior year amounts have been reclassified to conform to the 2010 financial statement presentation.  The financial statements should be read in conjunction with our audited financial statements for the year ended December 31, 2010 filed in our Current Report on Form 8-K filed with the SEC on March 9, 2011.  Our operating results will fluctuate for the foreseeable future.  Therefore, period-to-period comparisons should not be relied upon as predictive of our operating results in future periods.
 
Liquidity
 
For the nine months ended September 30, 2011, we had a net loss of $4,449,091 and used cash in operations of $1,274,003.  We have relied on funds generated from operations and on the sale of our common stock to fund operations.  During the nine months ended September 30, 2011, we raised proceeds of $1,486,332, net of $13,657 of offering costs, through the sale of 57,248,537 shares (after giving effect to the share restatement associated with the reverse merger) of common stock.  We believe the cash on hand and the forecasted cash flow from operations will be sufficient to continue operations through the fourth quarter of 2011.  Our management is actively engaged in seeking additional capital to fund our operations in the short to medium term and believes that such capital, when combined with revenues expected from and after the fourth quarter of 2011 as a result of increased product shipments, will be sufficient to sustain our operations for the next 12 months.   There can be no guaranty that we will be able to consummate additional financing transactions or that financing will be available to us on acceptable terms.
 
NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES
 
Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that may affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.  Those estimates and assumptions include estimates of sales returns, inventory reserves and accruals for potential liabilities.
 
Cash Equivalents
 
We consider all highly liquid investments purchased with an original maturity of less than three months at the date of purchase to be cash equivalents.
 
Inventories
 
Inventories are stated at the lower of cost or market and are accounted for on a first-in, first-out basis.  Management analyzes historical and prospective sales data to estimate obsolescence.  We did not record any reserve for obsolescence during the nine months ended September 30, 2011 and 2010.
 
Property and Equipment

Property and equipment are stated at cost and depreciated using the straight-line method based on the estimated useful lives (generally three to five years) of the related assets.  Leasehold improvements are amortized over the life of the lease.  Management continuously monitors and evaluates the realizability of recorded long-lived assets to determine whether their carrying values have been impaired.  We record impairment losses on long-lived assets used in operations when events and circumstances indicate that the assets might be impaired and the nondiscounted cash flows estimated to be generated by those assets are less than the carrying amount of those assets. Any impairment loss is measured by comparing the fair value of the asset to its carrying amount.  Repairs and maintenance costs are expensed as incurred.  Based upon management’s assessment, there were no indications of impairment at September 30, 2011 or December 31, 2010.

 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
Income Taxes
 
Current income tax expense is the amount of income taxes expected to be payable for the current year.  A deferred income tax asset or liability is established for the expected future consequences of temporary differences in the financial reporting and tax bases of assets and liabilities.  We consider future taxable income and ongoing, prudent and feasible tax planning strategies, in assessing the value of our deferred tax assets.  If we determine that it is more likely than not that these assets will not be realized, we will reduce the value of these assets to their expected realizable value, thereby decreasing net income.  Evaluating the value of these assets is necessarily based on our judgment.  If we subsequently determined that the deferred tax assets, which had been written down, would be realized in the future, the value of the deferred tax assets would be increased, thereby increasing net income in the period when that determination was made.
 
Revenue
 
Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the sale is reasonably assured.  A product is not shipped without an order from the customer and the completion of credit acceptance procedures.  As substantially all sales are cash or credit card sales we did not maintain a reserve for bad debt as of September 30, 2011 or December 31, 2010.
 
Sales Returns
 
We allow customers to return defective products when they meet certain established criteria as outlined in our sales terms and conditions.  It is our practice to regularly review and revise, when deemed necessary, our estimates of sales returns, which are based primarily on actual historical return rates.  We record estimated sales returns as reductions to sales, cost of sales, and accounts receivable and an increase to inventory.  Returned products which are recorded as inventory are valued based upon the amount we expect to realize upon its subsequent disposition.  As of September 30, 2011 and December 31, 2010, there was no reserve for sales returns, which are minimal based upon our historical experience.
 
Warranty Costs
 
Estimated future warranty obligations related to certain products are provided by charges to operations in the period in which the related revenue is recognized.  Estimates are based, in part, on historical experience.  As of September 30, 2011 and December 31, 2010, there was no warranty reserve.
 
Shipping and Handling Fees and Cost
 
For the nine months ended September 30, 2011 and 2010, shipping and handling fees billed to customers of $44,932 and $50,439, respectively, were included in revenues.  For the three months ended September 30, 2011 and 2010, shipping and handling fees billed to customers of $16,468 and $13,783, respectively, were included in revenues.
 
For the nine months ended September 30, 2011 and 2010, shipping and handling costs of $38,485 and $34,000, respectively, were included in cost of goods sold.  For the three months ended September 30, 2011 and 2010, shipping and handling costs of $15,825 and $8,400, respectively, were included in cost of goods sold.
 
Advertising Costs
 
Advertising costs are expensed as incurred and are included in general and administrative expenses in the amount of $69,321 and $25,468, for the nine months ended September 30, 2011 and 2010, respectively.  Advertising costs for the three months ended September 30, 2011 and 2010 were $9,725 and $8,699 respectively.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)

 
Fair Value of Financial Instruments
 
On January 1, 2009, we adopted all of the provisions of Financial Accounting Standards Board Accounting Standards Codification, (“ASC”) Topic 820, Fair Value Measurements and Disclosures (“ASC 820”) which provides guidance on how to measure assets and liabilities that use fair value.  ASC 820 defines fair value, establishes a three-level valuation hierarchy for disclosure of fair value measurement, and expands disclosures about fair value measurements.  The three levels are defined as follows:
 
Level 1  -
Quoted prices in active markets for identical assets or liabilities.
   
Level 2  -
Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.
   
Level 3  -
Unobservable inputs based on our assumptions.
 
Earnings Per Share
 
Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of shares of common stock outstanding during the year.  Diluted earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all potentially dilutive common shares had been issued, using the treasury stock method.  As of September 30, 2011, potentially dilutive securities consisted of outstanding common stock options to acquire an aggregate of 55,461,557 shares.  Since we reported a net loss for the three and nine months ended September 30, 2011, these potentially dilutive common shares were excluded from the diluted loss per share calculation because they were anti-dilutive.  There were no common stock equivalents at September 30, 2010.
 
Weighted average number of shares outstanding has been retroactively restated for the equivalent number of shares received by the accounting acquirer as a result of the reverse merger as if these shares had been outstanding as of the beginning of the earliest period presented.  The 8,662,262 shares issued to the legal acquirer are included in the weighted average share calculation from March 9, 2011, the date of the exchange agreement.
 
Stock Based Compensation

We periodically issue stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs.  We account for stock option and warrant grants issued and vesting to employees based on Financial Accounting Standards Board (FASB) ASC Topic 718, “Compensation – Stock Compensation”, whereas the award is measured at its fair value at the date of grant and is amortized ratably over the vesting period.  We account for stock option and warrant grants issued and vesting to non-employees in accordance with ASC Topic 505, “Equity”, whereas the value of the stock compensation is based upon the measurement date as determined at either (a) the date at which a performance commitment is reached, or (b) at the date at which the necessary performance to earn the equity instruments is complete.
 
Recently Issued Accounting Pronouncements
 
In May 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (ASU) No. 2011-04, “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs”.  ASU No. 2011-4 does not require additional fair value measurements and is not intended to establish valuation standards or affect valuation practices outside of financial reporting.  The ASU is effective for interim and annual periods beginning after December 15, 2011.  We will adopt the ASU as required.  The ASU will affect our fair value disclosures, but will not affect our results of operations, financial condition or liquidity.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
In June 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income”.  The ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in shareholders’ equity, and instead requires consecutive presentation of the statement of net income and other comprehensive income either in a continuous statement of comprehensive income or in two separate but consecutive statements.  ASU No. 2011-5 is effective for interim and annual periods beginning after December 15, 2011.  We will adopt the ASU as required.  It will have no affect on our results of operations, financial condition or liquidity.
 
In September 2011, the FASB issued ASU 2011-08, “Testing Goodwill for Impairment”, an update to existing guidance on the assessment of goodwill impairment.  This update simplifies the assessment of goodwill for impairment by allowing companies to consider qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount before performing the two step impairment review process.  It also amends the examples of events or circumstances that would be considered in a goodwill impairment evaluation.  The amendments are effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. Early adoption is permitted.  We are currently evaluating the affects adoption of ASU 2011-08 may have on our goodwill impairment testing.
 
Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the SEC did not or are not believed by management to have a material impact on our present or future consolidated financial statements.
 
NOTE 3 – INVENTORIES
 
Inventories are comprised of the following as of:
 
   
September 30,
 2011
   
December 31,
 2010
 
Parts
 
$
203,618
   
$
50,683
 
Work in Process
   
-
     
2,532
 
Finished Goods
   
68,650
     
378
 
   
$
272,268
   
$
53,593
 

NOTE 4 – PROPERTY AND EQUIPMENT
 
Property and equipment consists of the following as of:
 
   
September 30,
2011
   
December 31,
2010
 
Machinery and equipment
 
$
6,612
   
$
-
 
Furniture and fixtures
   
8,116
     
-
 
Computer equipment
   
6,311
     
-
 
Leasehold improvements
   
17,320
     
-
 
     
38,359
     
-
 
Less accumulated depreciation
   
(6,463
)
   
-
 
   
$
31,896
   
$
-
 
 
Depreciation expense for the nine months ended September 30, 2011 and 2010 was $6,463 and nil respectively.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
NOTE 5 – NOTES PAYABLE
 
Notes payable consists of the following as of:
 
   
September 30,
2011
   
December 31,
2010
 
                 
Note payable to a related party, secured by substantially all of our assets and three trademarks.  The note, including interest at the per annum rate of 12%, is due on August 12, 2012.
 
$
     308,653
   
$
     -
 
                 
Notes payable to a bank, secured by our personal property, due in monthly principal and interest payments of $2,913 through August 2011, including interest at a per annum rate of 7.5%.  The notes were paid in full during the nine months ended September 30, 2011.
   
    -
     
    22,716
 
                 
Notes payable to a stockholder, unsecured, bearing interest at 8% per annum and due on demand.  The notes were paid in full during the nine months ended September 30, 2011.
   
-
     
20,000
 
                 
Note payable to our Chief Financial Officer.  As of December 31, 2010, this note was unsecured, non-interest bearing and due on demand.  On August 23, 2011, the note was modified to provide interest at the per annum rate of 12% and payments of principal and interest in the amount of $4,000 per month.  All unpaid amounts are due on August 22, 2012. The note is secured by three trademarks and substantially all of our assets.
   
    44,564
     
    44,000
 
                 
Total
 
$
353,217
   
$
86,716
 
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
For the purposes of balance sheet presentation notes payable have been grouped as follows:
 
   
September, 30,
2011
   
December 31,
2010
 
Notes payable
 
$
-
   
$
22,716
 
Notes payable, related party
   
353,217
     
64,000
 
   
$
353,217
   
$
86,716
 

 
NOTE 6 – COMMITMENTS AND CONTINGENCIES
 
Operating Leases
 
Phototron leased office and warehouse facilities under a lease with an initial term ending on December 31, 2007, with an automatic 3 year extension to December 31, 2010, requiring monthly payments of $3,554.   In January 2011, the lease term expired and Phototron rented the facility on a month-to-month basis.  In February 2011, we entered into a new lease for office facilities. The landlord, Woodcourt, LLC is an affiliate of a stockholder of our company.  The terms of the new lease provide for monthly rental expense of $8,066 with annual cost of living adjustments.  The new lease expires in January 2014.
 
In May 2011, we entered into a new lease for our warehouse facility.  The terms of the new lease provide for monthly rental expense of $4,065 and a lease term of 13 months.  The new lease expires in May 2012.
 
Rent expense was $103,960 and $21,321 for the nine months ended September 30, 2011 and 2010 respectively.
 
Future minimum rental payments for each of the remaining years are as follows:
 
Years Ending December 31,
     
Remainder of 2011
 
$
36,393
 
2012
   
148,644
 
2013
   
152,556
 
2014
   
30,034
 
         
Total
 
$
367,627
 

 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
NOTE 7 – SHAREHOLDERS’ EQUITY
 
Common Stock
 
During the three months ended March 31, 2011, we raised $986,332, net of offering costs, from the sale of 52,248,537 shares of our common stock to various investors in a private placement.  During the three months ended June 30, 2011, we raised $500,000, net of offering costs, from the sale of 5,000,000 shares of our common stock to various investors in a private placement.
 
Restricted Stock Issuances
 
On May 20, 2011, we issued an aggregate of 140,000 shares of restricted common stock in exchange for professional services.  During the three months ended June 30, 2011, we recognized $35,000 of professional fee expense related to the issuance of these shares based upon the trading price on the date the shares were issued.
 
On July 1, 2011, we issued 750,000 shares of restricted common stock in exchange for professional services.  During the three months ended September 30, 2011, we recognized $465,000 of professional fee expense related to the issuance of these shares based upon the trading price on the date the shares were issued.
 
On August 18, 2011, we entered into an agreement to issue up to 180,000 shares through December 1, 2011, in exchange for professional services.  During the three months ended September 30, 2011, 90,000 shares were deemed to be earned and we recognized $39,600 of professional fee expense related to the issuance of these shares based upon the trading price on the date the shares were granted.  As of September 30, 2011, the shares were not issued by our company.
 
Stock Options
 
In 2010, Phototron adopted a Stock Incentive Plan (the “2010 Plan”).  Pursuant to the 2010 Plan, Phototron’s board of directors or a committee appointed thereby may grant, at its discretion, qualified or nonqualified stock options, and may grant or sell restricted stock to key individuals, including employees, nonemployee directors, consultants and advisors.  The options vest over periods determined by the administrator of the 2010 Plan.

On February 14, 2011, Phototron amended the 2010 Plan.  The amendment increased the number of shares reserved by the 2010 Plan from 333,333 to 433,333 shares of Phototron’s common stock (26,124,268 to 33,961,557 shares of our common stock accounting for the exchange ratio in the Merger) and increased the number of shares that may be granted to any participant from 200,000 to 250,000 (15,674,577 to 19,593,221 shares of our common stock accounting for the exchange ratio in the Merger).

Concurrent with the February 14, 2011 amendment to the 2010 Plan, Phototron issued options to purchase 333,333 shares of Phototron’s common stock to its directors and officers, which, after assumption in the Merger, now entitle such officers and directors to purchase 26,124,268 shares of our common stock, and options to purchase 100,000 shares of Phototron’s common stock to certain of its employees and consultants, which, after assumption in the Merger, now entitle such holders to purchase 7,837,289 shares of our common stock.  All of the options have an exercise price of approximately $0.02 per share, which was management’s estimate of the fair value of the common stock on the date of grant, and a ten-year term.  The options granted to directors and officers vest one-half upon issuance and one-half on the one year anniversary.  All other options vested immediately upon issuance.  On May 20, 2011, we issued 11,500,000 stock options to certain of our employees.  All of the options have an exercise price of $0.25 per share, which was the closing price of our common stock as quoted on the OTC electronic interdealer quotation system (“OTCQB”) on the date of grant, and a ten-year term.  The options vest over two years.

On May 17, 2011, our board of directors approved the 2011 Stock Incentive Plan (the “2011 Plan”).  Pursuant to the 2011 Plan, our board of directors of a committee appointed thereby may grant, at its discretion, qualified or nonqualified stock options, stock appreciation rights and may grant or sell restricted stock to key individuals, including employees, nonemployee directors, consultants and advisors.  The options vest over periods determined by the administrator of the 2011 Plan.  The 2011 Plan reserved 18,870,184 shares.  Option prices issued under the plan may not be less than 100% of the fair market value of the common stock on the date the option is granted.  The options are exercisable no later than ten years from date of grant.  During the quarter ended September 30, 2011, we issued 10,000,000 stock options to our officers, directors and outside consultants.  The options have an exercise price of $0.13 to $0.31 per share, which was the stock price on the date of grant and a ten-year term. One-half of these stock options vested upon issuance and the remainder vest in periods of up to two years from the grant date.
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
The weighted average grant date fair value of the stock options granted during the nine months ended September 30, 2011 was $0.068.  The total stock based compensation recognized on our statement of operations for the three and nine months ended September 30, 2011 was $1,969,230 and $2,295,613 respectively.  As of September 30, 2011, the aggregate value of unvested stock options was $1,480,563, which will vest over an average period of one year.
 
Fair value was estimated at the date of grant using the Black-Scholes option pricing model, with the following weighted average assumptions:
 
   
Nine Months Ended September 30,
2011
 
Risk-free interest rate
   
3.34
%
Expected dividend yield
 
None
 
Expected life
 
5.32 years
 
Expected volatility
   
77
%
 
 
The following table summarizes stock option activity for our company during the nine months ended September 30, 2011:
 
   
Options
   
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual
Term
   
Aggregate
Intrinsic
Value
 
Outstanding December 31, 2010
   
-
   
$
0.00
             
                             
Granted
   
55,461,557
   
$
0.10
             
                             
Exercised
   
-
   
$
0.00
             
                             
Forfeited or expired
   
-
   
$
0.00
             
                             
Outstanding September
30, 2011
   
55,461,557
   
$
0.10
     
8.71
   
$
4,548,964
 
                                 
Vested or expected to
vest at September
30, 2011
   
30,899,423
   
$
0.09
     
8.04
   
$
2,788,520
 

 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of our common stock, which was $0.15 as of September 30, 2011.
 
NOTE 8 – INCOME TAXES
 
At September 30, 2011, we had available federal and state net operating loss carryforwards to reduce future taxable income.  The amounts available were approximately $3,820,103 for federal purposes.  The federal carryforward expires in 2030.  Given our history of net operating losses, management has determined that it is more likely than not we will not be able to realize the tax benefit of the carryforwards.  Accordingly, our company has not recognized a deferred tax asset for this benefit.
 
Accounting guidance requires that a valuation allowance be established when it is more likely than not that all or a portion of deferred tax assets will not be realized.  Due to restrictions imposed by Internal Revenue Code Section 382 regarding substantial changes in ownership of companies with loss carry-forwards, the utilization of our net operating loss carry-forwards will likely be limited as a result of cumulative changes in stock ownership.  We have not recognized a deferred tax asset and, as a result, the change in stock ownership has not resulted in any changes to valuation allowances.
 
Upon the attainment of taxable income by our company, management will assess the likelihood of realizing the tax benefit associated with the use of the carryforwards and will recognize a deferred tax asset at that time.
 
Significant components of our deferred income tax assets are as follows as of:
 
   
September 30,
 
2011
 
   
December 31,
 
2010
 
 
Deferred income tax asset:
           
             
Net operating loss carry forward
 
$
1,490,000
   
$
21,000
 
                 
Valuation allowance
   
(1,490,000
)
   
(21,000
)
                 
Net deferred income tax asset
 
   
 
 
Reconciliation of the effective income tax rate to the U.S. statutory rate is as follows:
 
   
Nine Months Ended
 
 
   
September 30,
 
 
   
2011
 
   
 
2010
 
 
Federal Statutory tax rate
   
(34%
)
   
(34%
                 
State tax, net of federal benefit
   
(5%
)
   
(5%
)
                 
Change in valuation
   
(39%
)
   
(39%
                 
Allowance
   
39 %
     
39%
 
                 
Effective tax rate
   
- %
     
- %
 
 
 
 

 
 
PHOTOTRON HOLDINGS, INC. AND SUBSIDIARIES
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 (Unaudited)
 
 
NOTE 9 – SUBSEQUENT EVENTS
 
On October 8, 2011, we entered into a $100,000 senior secured promissory note with one of our shareholders.   This senior secured promissory note is secured by substantially all of our assets, bears interest at the per annum rate of 12% and matures on August 22, 2012.  Additionally, we issued to the related party a warrant to purchase 500,000 shares of our common stock at a per share price of $0.10 and with a term of 5 years.
 
On October 12, 2011, we borrowed an additional $40,000 on our note payable, related party, bringing the total balance, including unpaid interest to $349,791.  On October 12, 2011, we converted this note into a senior secured promissory note.  This senior secured promissory note is secured by substantially all of our assets, bears interest at the per annum rate of 12% and matures on August 12, 2012.  Additionally, we issued to the related party a warrant to purchase 1,748,953 shares of our common stock at a per share price of $0.10 and with a term of 5 years.
 
On October 26, 2011, Craig Ellins, our Executive Chairman, agreed to terminate without consideration options to purchase 10,719,522 shares of our common stock.  On October 26, 2011, Brian B. Sagheb, our Chief Executive Officer, Chief Financial Officer and Secretary agreed to terminate without consideration options to purchase 1,175,593 shares of our common stock.
 
In November 2011, we issued 180,000 restricted shares of common stock to a consultant for services to be performed beginning on July 7, 2011 and ending on December 1, 2011.  These securities were issued without registration pursuant to the exemption afforded by Section 4(2) of the Securities Act of 1933, as amended (the "Securities Act") as transactions by an issuer not involving a public offering.
 
 
 

 
 
Item 2.                      Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 
This discussion summarizes the significant factors affecting our operating results, financial condition and liquidity and cash flows for the three and nine months ended September 30, 2011 and 2010.  The discussion and analysis that follows should be read together with the condensed consolidated financial statements and the notes to the financial statements included elsewhere in this report.  Except for historical information, the matters discussed in this Management’s Discussion and Analysis of Financial Condition and Results of Operations are forward looking statements that involve risks and uncertainties and are based upon judgments concerning various factors that are beyond our control.  Our actual results could differ materially from the results anticipated in any forward-looking statements as a result of a variety of factors, including those discussed in the section of our Current Report on Form 8-K filed with the Securities and Exchange Commission on March 9, 2011, captioned “Risk Factors.”
 
Overview
 
We design and manufacture indoor mini-greenhouses capable of growing almost any herb, vegetable, flower, fruit or terrestrial plant better, stronger and faster than traditional farming methods.  Our products (“Phototron Units”), consisting of 21” x 39” units and 21” x 51” units, provide between 18,900 and 36,000 lumens of light.  Phototron Units allow users to precisely control what a plant receives, grow crops densely, avoid using pesticides, increase yields and automatically water plants.  We also formulate and sell horticultural seeds, mineral nutrient solutions, growing mediums and germination kits to facilitate hydroponic gardening through the use of our Phototron Units, in addition to replacement parts for our Phototron Units to facilitate moderate customization.  We plan to expand our marketing efforts with a direct sales distribution network that we anticipate will drive growth.
 
Operating expenses consist primarily of payroll and related costs and corporate infrastructure costs.  We expect that our operating expenses will increase as we hire additional staff and continue executing our business plan.  We anticipate incurring approximately $212,500 in added annual costs related to operating as a public company, consisting of accounting and audit-related fees, legal fees, director and officer insurance premiums and filing and other miscellaneous fees.
 
Historically, we have funded our working capital needs primarily through the sale of Phototron Units, re-order products and the sale of shares of our capital stock.

Results of Operations

Three Months Ended September 30, 2011 Compared to September 30, 2010

Revenue and cost of revenue

Our revenue for the three months ended September 30, 2011 was $209,536 compared to $92,465 for the three months ended September 30, 2010, an increase of $117,071 or 127%.  During 2011, we began to distribute our product by using a multi-level marketing model.  Additionally, we began to distribute new products.  Starting in the fourth quarter of 2011, we intend to market our products to the public via the Internet and mail order. Our gross profit margin during the three months ended September 30, 2011 was 44% compared to 77% during the same period of 2010.  The gross profit margin was higher for the quarter ended September 30, 2010, due to a non-recurring inventory adjustment.

General and administrative
 
General and administrative expenses for the three months ended September 30, 2011 was $2,876,600 compared to $33,190 in the same period last year an increase of $2,843,410.  The increase is primarily due to the vesting of stock options and restricted stock issued for services. During the three months ended September 30, 2011, we terminated our Chief Executive Officer.  As part of the termination agreement, we accelerated the vesting of the 4,500,000 stock options that were issued to him on May 20, 2011.  As a result of that acceleration, we recognized $706,698 of additional compensation expense during the quarter.  Additionally, during the most recent quarter, we recognized an additional $1,262,542 of compensation expense due to the vesting of other stock options to employees and consultants.  During the quarter ended September 30, 2011, we incurred $504,600 related to the issuance of restricted stock for services.  During the quarter ended September 30, 2010, we were still a private company and did not incur any of the foregoing expenses.
 
 
 

 
 
Nine Months Ended September 30, 2011 Compared to Nine Months Ended September 30, 2010

Revenue and cost of revenue
 
For the nine months ended September 30, 2011, our revenue was $399,665 compared to $346,019 in the same period last year, an increase of $53,646 (16%).  During 2011, we began to distribute our product by using a multi-level marketing model.  Additionally, we began to distribute new products.  Starting in the fourth quarter of 2011, we intend to market our products to the public via the Internet and mail order. The gross profit margin for the three months ended September 30, 2011 was 40% compared to 54% in the same period last year. The decrease in gross profit percentage reflects higher labor, rent and manufacturing overhead costs.
 
General and administrative costs
 
General and administrative expenses for the nine months ended September 30, 2011 were $4,167,120 compared to $121,023 during the nine months ended September 30, 2010.  We were a privately held company during 2010 and did not incur any of the costs associated with being a public company.  Additionally, we hired additional personnel to support our expanded product development and multi-level web-based software. During the nine months ended September 30, 2011, we incurred $2,295,613 of expense related to the vesting of stock options issued to employees and $539,600 related to the vesting of restricted stock issued in exchange for professional services. Much of the increase in general and administrative expenses is to build the infrastructure necessary to support the planned growth in revenue and operations.  However, there can be no assurances that our planned revenue growth will actually occur or that it will result in additional profitability.
 
Liquidity and Capital Resources

As of September 30, 2011, we had cash of $15,331 and a working capital deficit of $271,953.  We have relied on funds generated through operations, through loans and through selling shares of our common stock in a series of private placements.

During the nine months ended September 30, 2011, we used $1,274,003 in operations compared to cash provided by operations of $24,827 during the same period in the prior year.  The cash used in operations during the current period reflects the loss of $4,449,091 partially offset by $2,295,613 of stock-based compensation, $539,600 of restricted stock issued for services, merger related expenses that did not require the use of cash of $430,965 and an increase in accounts payable of $146,328.  These were partially offset by an increase in our inventories of $218,675.  We increased our inventories in anticipation of higher revenue in future periods.  However, there can be no assurances that our planned revenue growth will actually occur.
 
In conjunction with the March 9, 2011 recapitalization we paid a dividend to our existing stockholders immediately prior to the Merger of $249,993 and we used $38,359 to purchase property and equipment.  There were no acquisitions of property and equipment in the prior period.
 
During the nine months ended September 30, 2011, we generated $1,743,616 of funds from financing activities.  This includes $1,486,332, net of expenses, in proceeds from issuing 57,248,537 shares of our common stock.  Additionally, we repaid two notes payable including a related party note payable in the amount of $20,000, and $22,716 on our note payable, bank.  During the second quarter of 2011, we entered into a revolving line of credit with W-Net Fund I, L.P.  Under the terms of the agreement, we were able borrow up to an aggregate of $150,000 and the outstanding balance included interest at the rate of 12% per annum.  The note evidencing the outstanding balance was unsecured and was due on or before May 2, 2012.  On August 13, 2011, the outstanding balance on this note was rolled into a new promissory note to W-Net Fund I L.P. The initial balance on this new promissory note was $255,408.  On September 27, 2011, we borrowed an additional $40,000 from W-Net Fund I L.P. under the same terms.  On October 12, 2011, the outstanding note balance plus accrued interest was converted into a senior secured promissory note payable. This new note is secured by substantially all of our assets and three trademarks, bears interest at the per annum rate of 12% and is due on August 22, 2012.  Also in conjunction with the note, we issued warrants to purchase 1,748,953 shares of our common stock at a per share price of $0.10.  The warrants have a term of five years.

 
 

 
 
On October 8, 2011, we entered into a senior secured promissory note with Europa International, Inc., one of our shareholders, in the amount of $100,000.  This note bears interest at the per annum rate of 12%, matures on August 22, 2012 and is secured by substantially all of our assets and three trademarks.  Also in conjunction with the note, we issued warrants to purchase 500,000 shares of our common stock at a per share price of $0.10.  The warrants have a term of five years.

During the nine months ended September 30, 2010, our financing activities used $23,696, which reflects principal payments on our notes payable.

Future minimum payments under operating leases and notes payable are as follows:

                               
         
Less than
               
More than
 
   
Total
   
1 Year
   
1-3 Years
   
3-5 Year
   
5 Years
 
Operating leases
 
$
367,627
   
$
36,393
   
$
301,200
   
$
30,034
   
$
-
 
Notes payable
   
453,217
     
453,217
             
-
     
-
 
 Totals
 
$
820,844
   
$
489,610
   
$
301,200
   
$
30,034
   
$
-
 
                                         

Unless our operations generate significant revenues and cash flows from operating activities, our continued operations will depend on whether we are able to raise additional funds through various potential sources, such as equity and debt financing, other collaborative agreements and strategic alliances.  Our management is actively engaged in seeking additional capital to fund our operations in the short to medium term and believes that such capital, when combined with revenues expected from and after the fourth quarter of 2011 as a result of increased product shipments, will be sufficient to sustain our operations for the next 12 months.  We also intend to obtain, where appropriate, increases of the amounts available to us under existing revolving promissory notes.  Such additional funds may not become available on acceptable terms and there can be no assurance that any additional funding that we do obtain will be sufficient to meet our needs in the long term.

Critical Accounting Policies

Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that may affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting.

Inventories

Inventories are stated at the lower of cost or market and are accounted for on a first-in, first-out basis.  Management analyzes historical and prospective sales data to estimate obsolescence.  We did not record any reserve for obsolescence during the nine months ended September 30, 2011 and 2010.

Revenue

Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the sale is reasonably assured.  A product is not shipped without an order from the customer and the completion of credit acceptance procedures.  As substantially all sales are cash or credit card sales we did not maintain a reserve for bad debt as of September 30, 2011 or December 31, 2010.

 
 

 
 
Sales returns
 
We allow customers to return defective products when they meet certain established criteria as outlined in our sales terms and conditions.  It is our practice to regularly review and revise, when deemed necessary, our estimates of sales returns, which are based primarily on actual historical return rates.  We record estimated sales returns as reductions to sales, cost of sales, and accounts receivable and an increase to inventory.  Returned products which are recorded as inventory are valued based upon the amount we expect to realize upon our subsequent disposition.

Recent Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (ASU) No. 2011-04, “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs”.  ASU No. 2011-4 does not require additional fair value measurements and is not intended to establish valuation standards or affect valuation practices outside of financial reporting.  The ASU is effective for interim and annual periods beginning after December 15, 2011.  We will adopt the ASU as required.  The ASU will affect our fair value disclosures, but will not affect our results of operations, financial condition or liquidity.
 
In June 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income”.  The ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in shareholders’ equity, and instead requires consecutive presentation of the statement of net income and other comprehensive income either in a continuous statement of comprehensive income or in two separate but consecutive statements.  ASU No. 2011-5 is effective for interim and annual periods beginning after December 15, 2011.  We will adopt the ASU as required.  It will have no affect on our results of operations, financial condition or liquidity.
 
In September 2011, the FASB issued ASU 2011-08, “Testing Goodwill for Impairment”, an update to existing guidance on the assessment of goodwill impairment.  This update simplifies the assessment of goodwill for impairment by allowing companies to consider qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount before performing the two step impairment review process.  It also amends the examples of events or circumstances that would be considered in a goodwill impairment evaluation.  The amendments are effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. Early adoption is permitted.  We are currently evaluating the affects adoption of ASU 2011-08 may have on our goodwill impairment testing.
 
Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the SEC did not or are not believed by management to have a material impact on our present or future consolidated financial statements.

Off-Balance Sheet Arrangements

We have not entered into any off-balance sheet arrangements.

Item 3.                      Quantitative and Qualitative Disclosure About Market Risk
 
Not applicable.

Item 4.                      Controls and Procedures
 
Controls and Procedures

As of September 30, 2011, the end of the period covered by this report, we conducted an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)) under the Securities Exchange Act of 1934 Act, as amended.  Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective.  In making this assessment, our management used the criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

 
 
 

 
 
Our disclosure controls and procedures, and internal controls over financial reporting, provide reasonable, but not absolute, assurance that all deficiencies in design and or operation of those control systems, or all instances of errors or fraud, will be prevented or detected.  Those control systems are designed to provide reasonable assurance of achieving the goals of those systems in light of our resources and nature of our business operations.  Our disclosure controls and procedures, and internal control over financial reporting, remain subject to risks of human error and the risk that controls can be circumvented for wrongful purposes by one or more individuals in management or non-management positions.

Internal Control Over Financial Reporting

During the last fiscal quarter, there have been no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 
 

 
 
PART II – OTHER INFORMATION
 
Item 2.                      Recent Sales of Unregistered Securities.
 
In July 2011, we granted options under our 2011 Stock Incentive Plan to purchase 5,000,000 shares of common stock at an exercise price of $0.31 per share.  These securities were issued without registration pursuant to the exemption afforded by Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering.
 
In August 2011, we issued 750,000 restricted shares of common stock to a consultant for investor relation services to be performed beginning July 1, 2011 and ending July 1, 2012.  These securities were issued without registration pursuant to the exemption afforded by Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering.
 
In September 2011, we granted options under our 2011 Stock Incentive Plan to purchase 5,000,000 shares of common stock at an exercise price of $0.13 per share.  These securities were issued without registration pursuant to the exemption afforded by Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering.
 
Item 6.                      Exhibits.
 
Exhibit No.
Description
   
10.1
Revolving Promissory Note dated July 18, 2011 issued by Phototron Holdings, Inc. in favor of W-Net Fund I, L.P.  Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 10, 2011.
   
10.2
Senior Secured Promissory Note dated August 23, 2011 issued by Phototron Holdings, Inc. in favor of W-Net Fund I, L.P.  Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
   
10.3
Security Agreement dated August 23, 2011, between Phototron Holdings, Inc. and W-Net Fund I, L.P.  Incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
   
10.4
Intellectual Property Security Agreement dated August 23, 2011, between Phototron Holdings, Inc. and W-Net Fund I, L.P.  Incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
   
10.5
Senior Secured Promissory Note dated August 23, 2011 issued by Phototron Holdings, Inc. in favor of Brian B. Sagheb.  Incorporated by reference to Exhibit 10.4 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
 
10.6
Security Agreement dated August 23, 2011, between Phototron Holdings, Inc. and Brian B. Sagheb.  Incorporated by reference to Exhibit 10.5 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
 
10.7
Intellectual Property Security Agreement dated August 23, 2011, between Phototron Holdings, Inc. and Brian B. Sagheb.  Incorporated by reference to Exhibit 10.6 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on August 24, 2011.
 
10.8
Termination of Executive Services Agreement and New Consulting Agreement dated September 16, 2011, between Phototron Holdings, Inc. and Douglas Braun.  Incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K (File Number 000-50385) filed with the Securities and Exchange Commission on September 22, 2011.
 
 
 

 
 
10.9
Senior Secured Promissory Note dated October 8, 2011 issued by Phototron Holdings, Inc. in favor of Europa International, Inc.
   
10.10
Security Agreement dated October 8, 2011, between Phototron Holdings, Inc. and Europa International, Inc.
   
10.11
Intellectual Property Security Agreement dated October 8, 2011, between Phototron Holdings, Inc. and Europa International, Inc.
   
10.12
Common Stock Purchase Warrant dated October 8, 2011 issued by Phototron Holdings, Inc. to Europa International, Inc.
   
10.13
Senior Secured Promissory Note dated October 12, 2011 issued by Phototron Holdings, Inc. in favor of W-Net Fund I, L.P.
   
10.14
Security Agreement dated October 12, 2011, between Phototron Holdings, Inc. and W-Net Fund I, L.P.
   
10.15
Intellectual Property Security Agreement dated October 12, 2011, between Phototron Holdings, Inc. and W-Net Fund I, L.P.
   
10.16
Common Stock Purchase Warrant dated October 12, 2011 issued by Phototron Holdings, Inc. to W-Net Fund I, L.P.
   
31.1
Certification of Principal Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934, as amended.
   
31.2
Certification of Principal Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934, as amended.
   
32.1
Certification of Principal Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002.
   
32.2
Certification of Principal Financial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002.
   
101.INS**
XBRL Instance.
   
101.SCH**
XBRL Taxonomy Extension Schema.
   
101.CAL**
XBRL Taxonomy Extension Calculation.
   
101.DEF**
XBRL Taxonomy Extension Definition.
   
101.LAB**
XBRL Taxonomy Extension Labels.
   
101.PRE**
XBRL Taxonomy Extension Presentation.

**  XBRL information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

 
 

 
 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 
PHOTOTRON HOLDINGS, INC.
       
Date: November 21, 2011
By:
 /s/ Brian B. Sagheb
 
 
                  Brian B. Sagheb
 
                  Chief Executive Officer