FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                            Report of Foreign Issuer



                    Pursuant to Rule 13a - 16 or 15d - 16 of

                      the Securities Exchange Act of 1934



                          For the month of January 2008
                                 29 January 2008



                       BRITISH SKY BROADCASTING GROUP PLC
                              (Name of Registrant)



                Grant Way, Isleworth, Middlesex, TW7 5QD England
                    (Address of principal executive offices)



Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F


                    Form 20-F X            Form 40-F



Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934


                    Yes                    No X



If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable



                                 EXHIBIT INDEX


                                    Exhibit


EXHIBIT NO.1    Press release of British Sky  Broadcasting  Group plc
                announcing Response to ITV decision released on 29 January 2008



29 January 2008


                      BSkyB response to Secretary of State

BSkyB Group plc ("Sky") notes today's announcement by the Secretary of State for
Business, Enterprise and Regulatory Reform in respect of Sky's minority
shareholding in ITV plc. The company will give careful consideration to the
announcement and confirm any further steps in due course.


                                      End

Enquiries:

Analysts/Investors:

Robert Kingston                             Tel: 020 7705 3726
Francesca Pierce                            Tel: 020 7705 3337

E-mail: investor-relations@bskyb.com

Press:

Robert Fraser                               Tel: 020 7705 3036
Bella Vuillermoz                            Tel: 020 7800 2651

E-mail: corporate.communications@bskyb.com


Note

Any appeal by Sky following the Secretary of State's decision must be lodged by
Monday 25 February 2008.



                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC


Date: 29 January 2008                    By: /s/ Dave Gormley
                                             Dave Gormley
                                             Company Secretary