FORM 6-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report of Foreign Issuer Pursuant to Rule 13a - 16 or 15d - 16 of the Securities Exchange Act of 1934 For the month of January 2008 29 January 2008 BRITISH SKY BROADCASTING GROUP PLC (Name of Registrant) Grant Way, Isleworth, Middlesex, TW7 5QD England (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F Form 20-F X Form 40-F Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934 Yes No X If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): Not Applicable EXHIBIT INDEX Exhibit EXHIBIT NO.1 Press release of British Sky Broadcasting Group plc announcing Response to ITV decision released on 29 January 2008 29 January 2008 BSkyB response to Secretary of State BSkyB Group plc ("Sky") notes today's announcement by the Secretary of State for Business, Enterprise and Regulatory Reform in respect of Sky's minority shareholding in ITV plc. The company will give careful consideration to the announcement and confirm any further steps in due course. End Enquiries: Analysts/Investors: Robert Kingston Tel: 020 7705 3726 Francesca Pierce Tel: 020 7705 3337 E-mail: investor-relations@bskyb.com Press: Robert Fraser Tel: 020 7705 3036 Bella Vuillermoz Tel: 020 7800 2651 E-mail: corporate.communications@bskyb.com Note Any appeal by Sky following the Secretary of State's decision must be lodged by Monday 25 February 2008. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. BRITISH SKY BROADCASTING GROUP PLC Date: 29 January 2008 By: /s/ Dave Gormley Dave Gormley Company Secretary