FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                            Report of Foreign Issuer



                    Pursuant to Rule 13a - 16 or 15d - 16 of

                       the Securities Exchange Act of 1934



                         For the month of December, 2006
                                15 December, 2006




                       BRITISH SKY BROADCASTING GROUP PLC
                              (Name of Registrant)



                Grant Way, Isleworth, Middlesex, TW7 5QD England
                    (Address of principal executive offices)



Indicate by check mark whether the registrant files or will file annual reports
                     under cover of Form 20-F or Form 40-F


                              Form 20-F X Form 40-F



Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934


                    Yes                    No X



If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable



                                 EXHIBIT INDEX


                                    Exhibit


EXHIBIT NO.1    Press release of British Sky Broadcasting Group plc
                announcing Press Announcement released on 15 December, 2006





NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, IN, INTO OR
FROM THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR ANY JURISDICTION WHERE TO
     DO THE SAME WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH
                                  JURISDICTION


                             RECOMMENDED CASH OFFER

                                       by

                              SKY HOLDINGS LIMITED

                          a wholly-owned subsidiary of

                       BRITISH SKY BROADCASTING GROUP PLC

                                      for

                              365 MEDIA GROUP PLC

Summary

*   The Boards of Sky Holdings and 365 Media are pleased to announce today that
    they have agreed the terms of a recommended cash offer, to be made by Sky
    Holdings, a wholly-owned subsidiary of Sky, for the entire issued and to be
    issued share capital of 365 Media.

*   The Offer is 68 pence in cash for each 365 Media Share, valuing the entire
    issued share capital of 365 Media at approximately GBP96 million and the
    fully diluted share capital of 365 Media at approximately GBP103 million.

*   The Offer represents a premium of approximately:
       -   23 per cent. to the Closing Price of 55.5 pence for each 365 Media
           Share on 4 October 2006, the last dealing day prior to the
           commencement of the offer period

       -   6 per cent. to the Closing Price of 64 pence for each 365 Media Share
           on 14 December 2006, the last dealing day prior to the date of this
           announcement.

*   As an alternative to all or some of the cash consideration of 68 pence per
    365 Media Share, holders of 365 Media Shares (other than Restricted Overseas
    Persons) who validly accept the Offer may elect to receive Loan Notes on the
    basis of GBP1 nominal of Loan Notes for every GBP1 cash consideration.

The 365 Media Directors,  who have been so advised by UBS, consider the terms of
the  Offer to be fair and  reasonable.  In  providing  advice  to the 365  Media
Directors,  UBS has taken into  account the  commercial  assessments  of the 365
Media  Directors.  Accordingly,  the Board of 365 Media  intends to  unanimously
recommend  that 365  Media  Shareholders  accept  the  Offer,  as the 365  Media
Directors have  irrevocably  undertaken to do (or procure to be done) in respect
of their own beneficial interests and holdings.

Sky Holdings has received irrevocable  undertakings to accept the Offer from the
365 Media  Directors and certain other 365 Media  Shareholders in respect of, in
aggregate,  43,497,498 shares in 365 Media, representing  approximately 30.7 per
cent.  of  the  issued  share  capital  of 365  Media.  Further  details  of the
irrevocable undertakings are set out in Appendix II.

The acquisition of 365 Media enhances Sky's existing online strategy,  adding to
its  portfolio  of online  assets and  increasing  its  exposure  to high growth
revenue streams. The acquisition of 365 Media will bring Sky:

    *      an extensive portfolio of websites, including TEAMtalk.com,
           SportingLife.com, Planet-Rugby.com, PlanetF1.com, Football365.com,
           Golf365.com, Rivals.net and Cricket365.com. These sites cover a wide
           range of sports and their differentiated style and branding makes
           them complementary to Sky Sports' existing websites. 365 Media's
           websites have:

              -   over 9 million monthly users

              -   user bases and brands developed over several years

              -   a strong community element which Sky believes represents an
                  area of significant opportunity

              -   mobile distribution deals for content which support Sky's
                  multi-platform approach to delivery

    *      greater presence in the UK's online sector, leading to improved
           exposure to the fastest growing segment of the UK's advertising
           market; according to the Internet Advertising Bureau, UK online
           advertising revenue grew by 40 per cent. in the first six months of
           2006

    *      a broader platform to promote Sky's gaming and betting activities as
           well as Sky's other sports related offerings

    *      over 60,000 additional betting and gaming customers

    *      a profitable business, which recorded a 16 per cent. year on year
           increase in gross profit for the six months ended 30 June 2006

    *      a positive net cash balance; 365 Media reported net funds of GBP12
           million as at 30 June 2006.

The  acquisition  by Sky of 365  Media is  expected  to  result  in  significant
synergies relative to current profitability of the 365 Media business, including
marketing  efficiencies and the consolidation of supply  arrangements for sports
news. In consequence, the acquisition is currently expected to:

    *      immediately enhance earnings before integration costs

    *      be neutral to earnings after integration costs in the financial year
           to 30 June 2007

    *      generate returns at a rate in excess of Sky's cost of capital within
           three years (post tax and integration costs)

    *      deliver an internal rate of return in excess of 20 per cent.

The Offer  Document and Form of  Acceptance  are being posted today to 365 Media
Shareholders (and, for information only, to 365 Media  Optionholders),  although
the Offer is not being  made,  directly  or  indirectly,  in or into the  United
States, Canada, Australia or Japan. Copies of the Offer Document and the Form of
Acceptance  are  available  from Lloyds TSB  Registrars  at 3rd Floor,  Princess
House,  1 Suffolk Lane,  London EC4R 0AX and from Lazard at 50 Stratton  Street,
London W1J 8LL.

Commenting on the Offer, Sky's Chief Financial Officer, Jeremy Darroch, said:

"The  acquisition  of 365 Media will  contribute to Sky's aim of being a leading
provider of online  sports and gaming  services.  Bringing  together 365 Media's
extensive  network  of sports and  gaming  websites  with our own Sky Sports and
SkyBet businesses will allow us to reach a broader  audience.  This will give us
greater  presence  in  online  advertising  and will  position  us to take  full
advantage of growing opportunities in gaming. This combination moves forward our
strategy of serving  customers  with high quality  content and  services  across
multiple platforms."

Commenting on the Offer, 365 Media's Executive Chairman, Peter Dubens, said:

"Since  the  admission  of 365 Media to AIM in August  2001,  we have  created a
significant  player in sports websites and online gaming. We acquired  extremely
good online brands in the aftermath of the dotcom crash, including websites such
as  Planet-Rugby.com,   Football365.com,   SportingLife.com,   TEAMtalk.com  and
Cricket365.com and an odds comparison website (Oddschecker.com).  We are now one
of the  largest  online  sports  networks in Europe,  attracting  over 9 million
discerning  and  dedicated  sports  fans per month to our  network of  websites.
Through a strategy of  acquisitions  combined  with organic  growth,  the market
capitalisation  of the  business  has  increased  from  GBP7.55  million  on our
admission  to AIM in  August  2001 to GBP96  million  at the  Offer  Price and I
believe this Offer  recognises the value of the company which has been carefully
and prudently created in the last five years."

Commenting on the Offer, 365 Media's Chief Executive Officer, Eric Semel, said:

"365 Media has grown from a small online sports book into a  substantial  online
presence across Europe, with a broad reach of online gaming and betting products
together with a network of leading online sports  brands.  I would like to thank
all the staff who have  contributed  to  creating  the company as it now stands,
without whom it would not have been possible."

ENQUIRIES

Sky

Analysts / Investors:
Andrew Griffith
Robert Kingston
+44 (0)20 7705 3000

Press:
Robert Fraser
+44 (0)20 7705 3000

Lazard & Co., Limited (Financial Adviser to Sky)
Peter Warner
Sarah Carter
+44 (0)20 7187 2000

Merrill Lynch International (Broker to Sky)
Mark Astaire
Peter Brown
+44 (0)20 7628 1000

Finsbury
Alice Macandrew
Guy Lamming
+44 (0)20 7251 3801

365 Media
Peter Dubens, Executive Chairman
+44 (0)20 7766 6909

UBS Investment Bank (Financial Adviser to 365 Media)
Jason Katz
Jonathan Evans
+44 (0)20 7567 8000

Financial Dynamics
Edward Bridges
Juliet Clarke
Hannah Sloane
+44 (0)20 7831 3113

This summary  should be read in  conjunction  with,  and is subject to, the full
text of this  announcement.  Terms used in this  summary  shall have the meaning
given to them in the full announcement.

The  conditions  to which the Offer is subject are set out in Appendix I to this
announcement.  Appendix III to this announcement contains definitions of certain
expressions used in this announcement.

For  further  information  on Sky and 365  Media,  please  see  www.sky.com  and
www.365mediagroup.co.uk, respectively.

This announcement does not constitute, or form part of, an offer or solicitation
of any  offer  to  sell or an  invitation  to  purchase  any  securities  or the
solicitation  of an  offer  to buy any  securities,  pursuant  to the  Offer  or
otherwise.  The Offer is being made solely by the Offer Document and the Form of
Acceptance,  which contain the full terms and conditions of the Offer, including
details of how the Offer may be accepted.  Any  acceptance or other  response to
the Offer should be made on the basis of the information  contained in the Offer
Document and Form of Acceptance.

The  availability  of the Offer to persons  who are not  resident  in the United
Kingdom may be affected by the laws of the relevant  jurisdictions in which they
are located.  In  particular,  as described in Appendix I, the Offer will not be
made directly or indirectly into the United States, Canada,  Australia or Japan.
Persons who are not  resident in the United  Kingdom  should  inform  themselves
about, and observe, any applicable legal or regulatory requirements.

Unless  permitted by applicable law and regulation,  the Offer is not being, and
will not be,  made,  directly or  indirectly,  in or into,  or by the use of the
mails of, or by any means or  instrumentality  (including,  without  limitation,
facsimile  transmission,  telex,  telephone or e-mail) of  interstate or foreign
commerce  of, or by any  facilities  of a national  securities  exchange of, the
United States,  Canada,  Australia or Japan and the Offer will not be capable of
acceptance by any such use,  means,  instrumentality  or facility or from within
the United  States,  Canada,  Australia  or Japan.  Accordingly,  copies of this
announcement  and any other  documents  related to the Offer are not being,  and
must not be, directly or indirectly, mailed or otherwise forwarded,  distributed
or sent in, into or from the United  States,  Canada,  Australia  or Japan,  and
persons receiving such documents (including  custodians,  nominees and trustees)
must not mail or otherwise  distribute  or send such  documents in, into or from
such  jurisdictions  as doing so may invalidate any purported  acceptance of the
Offer.

The Loan Notes that may be issued  pursuant  to the Offer are not,  and will not
be, registered under the US Securities Act or under the relevant securities laws
of any state, district or other jurisdiction of the United States.  Accordingly,
Loan  Notes  may  not  be  offered,  sold,  resold  or  delivered,  directly  or
indirectly,  in, into or from the United States (or to any residents thereof) if
to do so would constitute a violation of the relevant laws of such jurisdiction.
In addition,  the relevant  clearances and registrations have not been, and will
not be,  sought to enable the Loan Notes to be  offered in  compliance  with the
applicable  securities  laws of Canada,  Australia  or Japan (or any province or
territory  thereof,  if applicable) or any other  jurisdiction if to do so would
constitute a violation of the relevant laws of such  jurisdiction.  Accordingly,
Loan  Notes  may  not  be  offered,  sold,  resold  or  delivered,  directly  or
indirectly,  in, into or from Canada,  Australia  or Japan (or to any  residents
thereof) or any other  jurisdiction (or to residents in that jurisdiction) if to
do so would constitute a violation of the relevant laws of such jurisdiction.

Further details in relation to overseas  shareholders are contained in the Offer
Document.

This  announcement  contains  certain  forward-looking   statements,   including
statements regarding Sky Holdings' plans,  objectives and expected  performance.
Such statements relate to events and depend on circumstances  that will occur in
the future and are subject to risks, uncertainties and assumptions.  There are a
number of factors which could cause actual  results and  developments  to differ
materially from those expressed or implied by such  forward-looking  statements,
including,  among others,  the enactment of legislation  or regulation  that may
impose  costs  or  restrict  activities;  the  re-negotiation  of  contracts  or
licences; fluctuations in demand and pricing in the media industry; fluctuations
in exchange  controls;  changes in government  policy and taxations;  industrial
disputes; war and terrorism.  These forward-looking  statements speak only as at
the date of this document.

Rule 8 Disclosures

Under the  provisions  of Rule 8.3 of the Code,  if any person  is, or  becomes,
"interested"  (directly or  indirectly)  in 1% or more of any class of "relevant
securities"  of 365 Media,  all  "dealings" in any "relevant  securities" of 365
Media by such  person  (including  by means of an  option  in  respect  of, or a
derivative  referenced  to, any such  "relevant  securities")  must be  publicly
disclosed  by no later than 3.30 pm (London  time) on the  London  business  day
following the date of the relevant  transaction.  This requirement will continue
until the date on which the offer becomes,  or is declared,  unconditional as to
acceptances,  lapses or is otherwise  withdrawn  or on which the "offer  period"
otherwise ends. If two or more persons act together  pursuant to an agreement or
understanding, whether formal or informal, to acquire an "interest" in "relevant
securities"  of 365  Media,  they will be deemed to be a single  person  for the
purpose of Rule 8.3.

Under  the  provisions  of Rule  8.1 of the  Code,  all  dealings  in  "relevant
securities"  of 365  Media,  by Sky  Holdings  or 365  Media  or by any of their
respective  "associates"  (within the meaning of the Code), must be disclosed no
later than 12.00 noon (London  time) on the business day  following  the date of
the relevant transaction.

A  disclosure  table,  giving  details  of  the  companies  in  whose  "relevant
securities" "dealings" should be disclosed, and the number of such securities in
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk.

"Interests in  securities"  arise,  in summary,  when a person has long economic
exposure,   whether  conditional  or  absolute,  to  changes  in  the  price  of
securities.  In particular,  a person will be treated as having an "interest" by
virtue of the ownership or control of securities,  or by virtue of any option in
respect of, or derivative referenced to, securities.

Terms in quotation marks are defined in the Code, which can also be found on the
Panel's website.

If you are in doubt as to the  application  of Rule 8 to you,  please contact an
independent  financial  adviser  authorised  under the  Financial  Services  and
Markets Act 2000, consult the Panel's website at  www.thetakeoverpanel.org.uk or
contact the Panel by  telephone  (+44 (0)20 7638 0129) or by fax (+44 (0)20 7236
7013).

Lazard, which is authorised and regulated in the United Kingdom by the Financial
Services  Authority,  is acting  exclusively as financial adviser to Sky and Sky
Holdings and no one else in connection with the Offer and this  announcement and
will not be  responsible to anyone other than Sky and Sky Holdings for providing
the  protections  afforded  to  clients of Lazard  nor for  providing  advice in
connection with the Offer or this announcement or any matter referred to in this
announcement.

Merrill  Lynch,  which is authorised  and regulated in the United Kingdom by the
Financial  Services  Authority,  is acting  exclusively as broker to Sky and Sky
Holdings and no one else in connection with the Offer and this  announcement and
will not be  responsible to anyone other than Sky and Sky Holdings for providing
the protections afforded to clients of Merrill Lynch nor for providing advice in
connection with the Offer or this announcement or any matter referred to in this
announcement.

UBS is acting  exclusively as financial  adviser to 365 Media and no one else in
connection with the Offer and this  announcement  and will not be responsible to
anyone other than 365 Media for providing the protections afforded to clients of
UBS nor for providing  advice in connection with the Offer or this  announcement
or any matter referred to in this announcement.




 NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, IN, INTO OR
FROM THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR ANY JURISDICTION WHERE TO
     DO THE SAME WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH
                                  JURISDICTION



                             RECOMMENDED CASH OFFER

                                       by

                              SKY HOLDINGS LIMITED

                          a wholly-owned subsidiary of

                       BRITISH SKY BROADCASTING GROUP PLC

                                      for

                              365 MEDIA GROUP PLC


    1.    Introduction

          The Boards of Sky Holdings and 365 Media  announced today the terms of
          a recommended  cash offer, to be made by Sky Holdings,  a wholly-owned
          subsidiary  of Sky,  for the entire  issued and to be issued  ordinary
          share capital of 365 Media.

    2.    The Offer

          The Offer,  which is on the terms and conditions set out in Appendix I
          to this  announcement  and is subject to the further  terms set out in
          the Offer  Document and the Form of  Acceptance,  is being made on the
          following basis:

                for each 365 Media Share                68 pence in cash

          The Offer  values  the  entire  issued  share  capital of 365 Media at
          approximately GBP96 million.

          The Offer  represents a premium of  approximately  23 per cent. to the
          Closing  Price of 55.5  pence  for each 365  Media  Share on 4 October
          2006,  the last  dealing  day prior to the  commencement  of the offer
          period,  and a premium of  approximately  6 per cent.  to the  Closing
          Price of 64 pence for each 365 Media  Share on 14 December  2006,  the
          last dealing day prior to the date of this announcement.

          The Offer  values  the fully  diluted  share  capital  of 365 Media at
          approximately GBP103 million assuming full exercise of all outstanding
          options  under the 365 Media  Share  Option  Schemes  and of all other
          subscription  rights. This is based on 141,809,292 shares in 365 Media
          in issue at the date of this announcement and 10,162,104 shares in 365
          Media  which  are the  subject  of  options  or  subscription  rights,
          including options under the 365 Media Share Option Schemes.

    3.    The Loan Note Alternative

          As an  alternative to all or part of the cash  consideration  to which
          they would otherwise be entitled under the Offer,  accepting 365 Media
          Shareholders, other than Restricted Overseas Persons, will, subject to
          the conditions and further terms set out in the Offer Document and the
          Form of  Acceptance,  be entitled to elect to receive Loan Notes to be
          issued by Sky Holdings on the following basis:

          for each GBP1 of cash consideration         GBP1 nominal of Loan Notes

          The Loan Notes will be issued by Sky Holdings, credited as fully paid,
          in  amounts  and  integral  multiples  of GBP1 and the  balance of any
          entitlement  that is not a whole  multiple of GBP1 will be disregarded
          and not issued. The Loan Notes will constitute  direct,  unsecured and
          unsubordinated  obligations  of Sky Holdings and will be guaranteed as
          to payment of  principal  and  interest  by The Royal Bank of Scotland
          plc. The Loan Notes will bear interest at a rate of 1 per cent.  below
          twelve-month sterling LIBOR to be determined on the first business day
          of  each  interest   period.   Interest  will  be  payable  by  yearly
          instalments  in  arrears  (less any tax  where  deduction  thereof  is
          required by law) on 31 December  in each year up to and  including  31
          December 2009 (each an "interest payment date").  The first payment of
          interest  will be made on the First Payment Date. On the First Payment
          Date,  interest  will be paid  in  respect  of the  period  from  (and
          including)  the  date of  issue  of the  relevant  Loan  Notes to (but
          excluding)  the First Payment Date. The Loan Notes will be redeemable,
          on not less  than 14  days'  notice,  in whole  for cash at par at the
          option of noteholders on a date being either 30 June or 31 December in
          any year between the first date on which all of the  relevant  holding
          of Loan  Notes  has been in  issue  for more  than six  months  and 31
          December 2009 (both dates inclusive) (a "redemption date").

          Unless Sky Holdings decides otherwise, no Loan Notes will be issued by
          Sky Holdings  unless the aggregate  nominal value of all Loan Notes to
          be issued as a result of valid elections for the Loan Note Alternative
          exceeds GBP5  million.  If such  aggregate  nominal value is less than
          GBP5 million,  any such election  shall,  unless Sky Holdings  decides
          otherwise,  be void and the  relevant 365 Media  Shareholders  will be
          deemed to have elected for cash.  Sky Holdings may redeem all (but not
          some  only) of the Loan  Notes (so long as they have all been in issue
          for at least 6 months)  if at any time less than GBP5  million  of the
          Loan Notes  remains  outstanding.  Sky  Holdings may purchase any Loan
          Notes  which  have  been in issue for more than 6 months at a price by
          tender  available to all holders of Loan Notes alike,  or otherwise by
          agreement  with any  holders  of Loan  Notes.  The Loan  Notes  may be
          redeemed in accordance with their terms.  If not previously  redeemed,
          the final  redemption  date will be 31 December  2009.  Any Loan Notes
          outstanding  on the  final  redemption  date will be  redeemed  at par
          together  with any  accrued  interest  (less any tax  where  deduction
          thereof  is  required  by  law)  on  that  date.  In  relation  to any
          redemption date falling on or after the first  anniversary of the date
          of issue of each of the  relevant  Loan  Notes,  the Loan Notes may be
          redeemed,  at the option of the holder or the  issuer,  in US dollars.
          The Loan Notes will not be transferable (other than by a noteholder to
          a spouse/civil  partner,  parent,  child,  certain family members or a
          family trust of any of them) and no application  will be made for them
          to be listed  on, or dealt on,  any stock  exchange  or other  trading
          facility.

          The Loan Notes that may be issued in connection with the Offer are not
          and will not be registered  under the US  Securities  Act or under the
          relevant securities laws of any state,  district or other jurisdiction
          of the United  States.  Accordingly,  Loan  Notes may not be  offered,
          sold,  resold or delivered,  directly or indirectly,  in, into or from
          the United  States  (or to any  residents  thereof)  if to do so would
          constitute a violation of the relevant laws of such jurisdiction.

          In addition,  the relevant clearances and registrations have not been,
          and will not be,  sought or  obtained,  nor have any steps been taken,
          nor will any steps be taken,  to enable the Loan Notes to be  publicly
          offered in compliance  with  applicable  securities laws of Australia,
          Canada or Japan (or any province or territory thereof,  if applicable)
          or any  other  jurisdiction.  Accordingly,  the Loan  Notes may not be
          offered, sold, resold or delivered,  directly or indirectly,  in, into
          or from  Australia,  Canada or Japan (or to any residents  thereof) or
          any other  jurisdiction (or to any residents in that  jurisdiction) if
          to do so would  constitute a violation  of the  relevant  laws of that
          jurisdiction.

          The Loan Note  Alternative is  conditional  upon the Offer becoming or
          being  declared   unconditional   in  all  respects.   The  Loan  Note
          Alternative  will remain open for  acceptance for as long as the Offer
          remains open for acceptance.

          Merrill  Lynch has  advised  that,  based on market  conditions  on 14
          December  2006  (being  the  latest  practicable  date  prior  to this
          announcement), in its opinion the value of the Loan Notes (if the Loan
          Notes had then been in issue)  would  have been not less than 99 pence
          per GBP1 nominal value.

          Further details of the Loan Notes are contained in the Offer Document.

    4.    Terms and Conditions of the Offer

          365 Media Shares will be acquired pursuant to the Offer fully paid and
          free  from all  liens,  equities,  charges,  encumbrances,  rights  of
          pre-emption  and any other  third  party  rights or  interests  of any
          nature  whatsoever  and  together  with all  rights  now or  hereafter
          attaching  thereto,  including voting rights and, without  limitation,
          the  right to  receive  and  retain  in full all  dividends  and other
          distributions (if any) declared,  made or paid on or after the date of
          this  announcement.  The conditions  and certain  further terms of the
          Offer are set out or referred to in Appendix I.

    5.    Recommendation

          The 365 Media Directors, who have been so advised by UBS, consider the
          terms of the Offer to be fair and reasonable.  In providing  advice to
          the 365 Media  Directors,  UBS has taken into  account the  commercial
          assessments of the 365 Media Directors.  Accordingly, the Board of 365
          Media intends to  unanimously  recommend  that 365 Media  Shareholders
          accept  the  Offer,  as  the  365  Media  Directors  have  irrevocably
          undertaken  to do (or  procure  to be done) in  respect  of their  own
          beneficial interests and holdings.

    6.    Irrevocable undertakings

          Sky  Holdings  has  received  irrevocable  undertakings  to accept (or
          procure the acceptance  of) the Offer from the 365 Media  Directors in
          respect of their  entire  beneficial  shareholdings  amounting  to, in
          aggregate,  23,562,337 shares in 365 Media, representing approximately
          16.6 per  cent.  of the  issued  share  capital  of 365  Media.  These
          undertakings  to accept  the Offer are also  binding in the event of a
          competing offer being made for 365 Media.

          Sky Holdings has also received irrevocable  undertakings to accept (or
          procure  the  acceptance  of) the Offer from  certain  other 365 Media
          Shareholders as follows:



          365 Media Shareholder          Approximate number          Approximate percentage of
          providing irrevocable          of 365 Media Shares         365 Media Shares in issue
          undertaking
                                                                      

          ENIC Gaming Limited                   12,000,000                       8.5
          Centrecourt Ventures Inc                 990,777                       0.7
          UBS Global Asset Management            4,502,184                       3.2
          (UK) Ltd
          The Conversion Master Fund             2,442,200                       1.7
          Limited

          Total:                                19,935,161                      14.1


          The  undertakings  to accept the Offer from ENIC  Gaming  Limited  and
          Centrecourt  Ventures Inc are also binding in the event of a competing
          offer being made for 365 Media.  The  undertaking  to accept the Offer
          from UBS Global Asset Management (UK) Limited will cease to be binding
          if an offer is announced  the value of which is five per cent. or more
          per 365 Media Share greater than the Offer.  The undertaking to accept
          the Offer from The  Conversion  Master Fund  Limited  will cease to be
          binding if any higher offer is announced.

          Accordingly,  Sky Holdings has received  irrevocable  undertakings  to
          accept (or  procure  the  acceptance  of) the Offer in respect  of, in
          aggregate,  43,497,498 shares in 365 Media, representing approximately
          30.7 per cent. of the issued share capital of 365 Media.

          Further  details  of  the  irrevocable  undertakings  are  set  out in
          Appendix II.

    7.    Background to and reasons for recommendation of the Offer

          Since 365  Media's  admission  to AIM in August  2001 at a price of 25
          pence  per  share,  365  Media  has  delivered  significant  value for
          shareholders.  The  management  team has  successfully  developed  the
          business,  both  organically  and  through a series  of  acquisitions,
          creating a network of leading  online  sports  brands and  integrating
          these with the online  gaming  business.  This has  culminated  in the
          recent  decision by the Board to change the company  name to 365 Media
          Group plc, which better  reflects the core activities and value of the
          365 Media Group.

          Whilst the Board of 365 Media believes that the current business model
          will grow in strength and value,  the Board of 365 Media believes that
          the terms of the Offer  represent an  attractive  opportunity  for 365
          Media  Shareholders  to realise their  investment  for cash today at a
          premium to the prevailing share price.  Accordingly,  the Board of 365
          Media   intends   unanimously   to  recommend   the   transaction   to
          shareholders.

    8.    Background to and reasons for the Offer

          Sky's strategy  includes the expansion of its range of online products
          and  services  as part  of its aim of  increasing  choice  and  giving
          control  to its  customers.  2006  has  already  seen  the  successful
          launches of Sky Broadband and Sky Anytime as well as the  announcement
          by Sky of a broadband  alliance  with Google.  The UK online sector is
          growing  fast and is forecast to account for a much  greater  share of
          advertising revenue in the future than it does today.

          Through  the  acquisition  of 365  Media,  Sky will gain  access to an
          extensive  network of sports websites which cover all major sports and
          have  particularly  strong  community  features.  The 365 Media sports
          websites have over 9 million  monthly users and have developed a loyal
          user base over several  years of  operation.  The 365 Media  portfolio
          provides  access to brands and user  experiences  that differ from Sky
          Sports' existing  offering and are therefore  highly  complementary to
          Sky's  existing  sports  websites.   The  acquisition  supports  Sky's
          strategy of  providing a content  rich  experience  for its  customers
          across a range of media  including on television,  the Internet and on
          mobile devices.

          The 365 Media sports  websites  will  provide an enhanced  platform to
          promote the enlarged group's gaming and betting  activities as well as
          Sky's other  offerings  aimed at the sports fan including Sky's sports
          channels and Sky's HD product.  365 Media has already been  successful
          in  channelling  traffic  from its sports  websites to its betting and
          gaming business.

          Sky  currently  operates a gaming and betting  business,  SkyBet.  The
          addition of 365 Media's gaming and betting  customers will be of value
          to SkyBet,  which is already  growing  strongly  and reported a 43 per
          cent. increase in revenue for the three months ended 30 September 2006
          compared  to the same  period in 2005.  365  Media's  gaming  division
          reported  operating  profit of GBP0.3 million for the six months ended
          30 June 2006.

    9.    Information on Sky

          The BSkyB Group currently owns, operates and distributes 18 television
          channels  including Sky One, Sky Sports,  Sky News and Sky Movies.  In
          addition, the BSkyB Group currently retails 128 third party television
          channels  and holds  equity  interests  in a number  of joint  venture
          channels.

          At  30  September  2006,  there  were   approximately   8,258,000  DTH
          subscribers to the BSkyB Group television  service,  and approximately
          3,857,000  subscribers to the cable  operators to whom the BSkyB Group
          supplies certain of its channels, in the UK and Ireland.

          In its  audited  accounts  for the year ended 30 June 2006,  the BSkyB
          Group  reported  turnover of  GBP4,148  million and profit on ordinary
          activities  before taxation of GBP798 million.  Sky reports fixed odds
          betting revenue as the total amounts staked by customers less customer
          winnings. As at 30 June 2006, the BSkyB Group had net assets of GBP121
          million.

          Sky Holdings is a wholly-owned subsidiary of Sky. In January 2006, Sky
          Holdings   acquired   Easynet   Group  plc  for  an   aggregate   cash
          consideration of approximately  GBP211 million.  In November 2006, Sky
          Holdings  acquired  696  million  ordinary  shares  in ITV  plc for an
          aggregate cash consideration of approximately GBP940 million.

   10.    Information on 365 Media

          365 Media is a leading  provider of sports  websites and online gaming
          in the UK. Since its  admission  to AIM in August 2001,  365 Media has
          pursued an active  acquisition  strategy  and now owns and operates 20
          sports    websites    including    Planet-Rugby.com,     PlanetF1.com,
          Football365.com,     Golf365.com,    Rivals.net,     SportingLife.com,
          TEAMtalk.com   and   Cricket365.com,   an  odds   comparison   website
          (Oddschecker.com)   and   four   wagering   websites,   ukbetting.com,
          totalbet.com,  Goldbet.com  and  ClubonthePark.com.  365 Media employs
          over 270 people.

          In the  financial  year ended 31  December  2005,  365 Media  achieved
          turnover of GBP118.8  million  (2004,  GBP85.6  million) and a loss on
          ordinary  activities  before taxation of GBP1.1 million (2004, loss of
          GBP6.9  million).  365 Media reports fixed odds betting revenue as the
          total amounts staked by customers. For the six months to 30 June 2006,
          365 Media achieved turnover of GBP62.4 million (2005, GBP55.5 million)
          and a profit on ordinary  activities before taxation of GBP0.2 million
          (2005, loss of GBP0.4 million).

          365 Media is aware that the Unlawful Internet Gambling Enforcement Act
          of 2006 was passed into Federal Law in the US in October  2006,  which
          makes it a  criminal  offence  to  accept  financial  transactions  to
          facilitate  "unlawful Internet gambling" from the US. This legislation
          expressly   addresses   online  gambling  and,  in  combination   with
          pre-existing  Federal  Law,  purports to prohibit  businesses  located
          outside  of the  United  States  taking  bets or game  wagers  from US
          residents.  The  illegality  of Internet  betting and gaming in the US
          derives,  under  Federal Law,  from the Wire Wager Act of 1961,  which
          prohibits  betting  on any  sporting  event  or  contest  over a "wire
          communication"  facility.  Other Federal Statutes may be applicable as
          well. The US authorities  have taken the view that all forms of online
          gambling are illegal under US law.

          Prior to the new legislation, 365 Media had recognised that there were
          already  certain risks arising under  existing US law and  accordingly
          has not in the past  accepted  bets in any form from the US. 365 Media
          has put in place  policies  to ensure  that US law is not  breached in
          relation  to any of its online  gaming and betting  activities,  which
          include  ensuring  that  its  betting  and  gaming  products  are  not
          available to US residents.  These  policies have been, and continue to
          be, strictly enforced.

          365 Media  acquired  ukbetting.com  Limited  from ENIC Gaming  Limited
          ("ENIC") in 2001. As part of the  consideration  for the  acquisition,
          365 Media agreed to pay ENIC deferred consideration on the achievement
          of certain turnover  thresholds by  ukbetting.com  Limited and derived
          from  its  client  base.  365  Media  and  ENIC  have  entered  into a
          settlement  agreement  to resolve  disputes  relating  to the level of
          turnover achieved,  pursuant to which 365 Media has agreed to pay ENIC
          GBP625,000  in cash and to issue  and  allot  2,500,000  shares in 365
          Media to ENIC by way of deferred consideration.  This agreement is not
          conditional  upon the Offer becoming or being declared  unconditional.
          ENIC has also  exercised a right to subscribe for 3,500,000  shares in
          365 Media at a price of 25 pence per share.

   11.    Management and employees

          Sky Holdings attaches great importance to the skills and experience of
          the existing  employees of 365 Media and believes  that  opportunities
          for them will be  enhanced  in the event that the Offer  becomes or is
          declared unconditional in all respects.

          Sky  Holdings  intends  that the  existing  employment  rights  of the
          management  and  employees of 365 Media will be  safeguarded  upon the
          Offer becoming or being declared  unconditional  in all respects.  Sky
          Holdings has given assurances that it will honour the existing pension
          rights  of 365  Media  employees  upon  the  Offer  becoming  or being
          declared unconditional in all respects.

          Sky Holdings does not  anticipate any adverse change in the conditions
          of  employment  of 365 Media  Group's  employees  nor any  significant
          changes to the principal locations of 365 Media Group's businesses.

          The 365 Media Directors will resign as directors of 365 Media upon the
          Offer becoming or being declared unconditional in all respects.

          Peter Dubens and Eric Semel have indicated to Sky Holdings that,  upon
          the Offer  becoming or being declared  unconditional  in all respects,
          they will resign  their  positions  as  Executive  Chairman  and Chief
          Executive  Officer  of 365  Media  respectively  but  will  remain  as
          employees of 365 Media for a fixed period to 1 July 2008 and otherwise
          on materially the same terms and conditions as their existing  service
          contracts  save that they shall cease to be entitled to their existing
          remuneration  and benefits and will receive a reduced  salary from 365
          Media  commensurate  with their revised duties and hours of work to be
          agreed.

          Sky  Holdings  has not taken any  decision  in  relation to the future
          involvement  in the 365 Media Group's  businesses of the other members
          of 365 Media's senior  management team following the Offer becoming or
          being declared  unconditional in all respects.  As at the date of this
          document,  none of those individuals has served notice on 365 Media or
          indicated their intention to do so as a consequence of the Offer.  Sky
          Holdings  intends to hold  discussions  with all members of the senior
          management  of 365 Media  regarding  their future  involvement  in the
          businesses of the 365 Media Group.

          Sky  Holdings  does  not  currently  anticipate  that  the  Offer,  if
          successful,  will have any  significant  adverse  impact  upon its own
          employees.

          In  addition,   your  attention  is  drawn  to  paragraph  8  of  this
          announcement,  which sets out details of the  background  to the Offer
          and Sky  Holdings'  future  strategy and  intentions in respect of the
          businesses of the 365 Media Group.

   12.    365 Media Share Option Schemes

          The Offer is being  extended to any 365 Media  Shares which are issued
          or  unconditionally  allotted  prior to the date on  which  the  Offer
          closes (or,  subject to the Code, by such earlier date as Sky Holdings
          may decide)  pursuant to the exercise of options granted under the 365
          Media Share Option Schemes or otherwise.

          If the Offer becomes or is declared  unconditional in all respects, to
          the  extent  options  remain  unexercised  or have not  lapsed,  it is
          intended  that  Sky  Holdings  will  in due  course  make  appropriate
          proposals to the participants in the 365 Media Share Option Schemes.

   13.    Financing of the Offer

          The Offer  will be  financed  from the  BSkyB  Group's  existing  cash
          resources.

          Lazard is  satisfied  that Sky Holdings  has the  necessary  financial
          resources  available to satisfy  full  acceptance  of the Offer.  Full
          acceptance of the Offer,  assuming exercise of all outstanding options
          under  the 365  Media  Share  Option  Schemes  and  other  outstanding
          subscription   rights,   would  involve  a  maximum  cash  payment  of
          approximately GBP103 million.

   14.    Compulsory acquisition and cancellation of trading

          Upon  the  Offer  becoming  or  being  declared  unconditional  in all
          respects and sufficient acceptances having been received, Sky Holdings
          intends to apply the provisions of sections 428 to 430F (inclusive) of
          the  Companies  Act to acquire  compulsorily  the  remaining 365 Media
          Shares on the same  terms as the  Offer.  If the Offer  becomes  or is
          declared  unconditional  in all respects then Sky Holdings  intends to
          procure the making of an  application by 365 Media to the London Stock
          Exchange for the  cancellation of the admission of 365 Media Shares to
          AIM in accordance with Rule 41 of the AIM Rules.  Such cancellation of
          admission  will take effect no earlier than 20 business days after (a)
          Sky  Holdings  has,  by  virtue  of  its  shareholding  (if  any)  and
          acceptances  under the  Offer,  acquired  or agreed to  acquire 75 per
          cent.  of the issued share  capital of 365 Media or (b) the first date
          of issue of  compulsory  acquisition  notices under section 429 of the
          Companies Act. The  cancellation  of the admission of 365 Media Shares
          to AIM will reduce the  liquidity and  marketability  of all 365 Media
          Shares in respect of which acceptances of the Offer are not submitted.

   15.    Offer Document and Form of Acceptance

          The Offer  Document and Form of  Acceptance  are being posted today to
          365 Media  Shareholders (and, for information  purposes,  to 365 Media
          Optionholders),  although  the Offer is not being  made,  directly  or
          indirectly,  in or into the United States, Canada, Australia or Japan.
          Copies of the Offer  Document and the Form of Acceptance are available
          from Lloyds TSB  Registrars at 3rd Floor,  Princess  House,  1 Suffolk
          Lane,  London EC4R 0AX and from Lazard at 50 Stratton  Street,  London
          W1J 8LL.

          If you are in any doubt as to the  action  you  should  take,  you are
          recommended  to seek your own personal  financial  advice  immediately
          from your stockbroker,  bank manager,  solicitor,  accountant or other
          independent  financial  adviser duly  authorised  under the  Financial
          Services  and  Markets  Act  2000 if you are  resident  in the  United
          Kingdom or, if not, from another appropriately  authorised independent
          financial adviser.

   16.    General

          Neither Sky Holdings, nor any of its directors, nor to the best of Sky
          Holdings'  knowledge and belief, any person acting in concert with Sky
          Holdings is  interested  in or has any rights to subscribe for any 365
          Media Shares or has borrowed or lent any 365 Media Shares nor does any
          such person have any short  position  whether  conditional or absolute
          and  whether in the money or  otherwise  (including  a short  position
          under a  derivative)  or any  arrangement  in  relation  to 365  Media
          Shares.  For these  purposes  "interest"  includes  any long  economic
          exposure,  whether conditional or absolute, to changes in the price of
          securities  and a person is treated as having an  "interest" by virtue
          of the  ownership or control of  securities or by virtue of any option
          (including traded options) in respect of, or derivative referenced to,
          securities  and  "arrangement"  includes any  agreement to sell or any
          delivery  obligation or right to require another person to purchase or
          take  delivery of 365 Media Shares and also  includes any indemnity or
          option  arrangement,   any  agreement  or  understanding,   formal  or
          informal, of whatever nature relating to 365 Media Shares which may be
          an inducement to deal or refrain from dealing in such securities.


ENQUIRIES

Sky

Analysts / Investors:
Andrew Griffith
Robert Kingston
+44 (0)20 7705 3000

Press:
Robert Fraser
+44 (0)20 7705 3000

Lazard & Co., Limited (Financial Adviser to Sky)
Peter Warner
Sarah Carter
+44 (0)20 7187 2000

Merrill Lynch International (Broker to Sky)
Mark Astaire
Peter Brown
+44 (0)20 7628 1000

Finsbury
Alice Macandrew
Guy Lamming
+44 (0)20 7251 3801

365 Media
Peter Dubens, Executive Chairman
+44 (0)20 7766 6909

UBS Investment Bank (Financial Adviser to 365 Media)
Jason Katz
Jonathan Evans
+44 (0)20 7567 8000

Financial Dynamics
Edward Bridges
Juliet Clarke
Hannah Sloane
+44 (0)20 7831 3113

The  conditions  to which the Offer is subject are set out in Appendix I to this
announcement.  Appendix III to this announcement contains definitions of certain
expressions used in this announcement.

For further information on Sky and 365 Media, please see www.sky.com and
www.365mediagroup.co.uk, respectively.

This announcement does not constitute, or form part of, an offer or solicitation
of any  offer  to  sell or an  invitation  to  purchase  any  securities  or the
solicitation  of an  offer  to buy any  securities,  pursuant  to the  Offer  or
otherwise.  The Offer is being made solely by the Offer Document and the Form of
Acceptance,  which contain the full terms and conditions of the Offer, including
details of how the Offer may be accepted.  Any  acceptance or other  response to
the Offer should be made on the basis of the information  contained in the Offer
Document and Form of Acceptance.

The  availability  of the Offer to persons  who are not  resident  in the United
Kingdom may be affected by the laws of the relevant  jurisdictions in which they
are located.  In  particular,  as described in Appendix I, the Offer will not be
made directly or indirectly into the United States, Canada,  Australia or Japan.
Persons who are not  resident in the United  Kingdom  should  inform  themselves
about, and observe, any applicable legal or regulatory requirements.

Unless  permitted by applicable law and regulation,  the Offer is not being, and
will not be,  made,  directly or  indirectly,  in or into,  or by the use of the
mails of, or by any means or  instrumentality  (including,  without  limitation,
facsimile  transmission,  telex,  telephone or e-mail) of  interstate or foreign
commerce  of, or by any  facilities  of a national  securities  exchange of, the
United States,  Canada,  Australia or Japan and the Offer will not be capable of
acceptance by any such use,  means,  instrumentality  or facility or from within
the United  States,  Canada,  Australia  or Japan.  Accordingly,  copies of this
announcement  and any other  documents  related to the Offer are not being,  and
must not be, directly or indirectly, mailed or otherwise forwarded,  distributed
or sent in, into or from the United  States,  Canada,  Australia  or Japan,  and
persons receiving such documents (including  custodians,  nominees and trustees)
must not mail or otherwise  distribute  or send such  documents in, into or from
such  jurisdictions  as doing so may invalidate any purported  acceptance of the
Offer.

The Loan Notes that may be issued  pursuant  to the Offer are not,  and will not
be, registered under the US Securities Act or under the relevant securities laws
of any state, district or other jurisdiction of the United States.  Accordingly,
Loan Notes may not be offered, sold or resold in, into or from the United States
(or to any  residents  thereof) if to do so would  constitute a violation of the
relevant laws of such  jurisdiction.  In addition,  the relevant  clearances and
registrations have not been, and will not be, sought to enable the Loan Notes to
be  offered  in  compliance  with  the  applicable  securities  laws of  Canada,
Australia or Japan (or any province or territory thereof,  if applicable) or any
other jurisdiction if to do so would constitute a violation of the relevant laws
of such jurisdiction.  Accordingly,  Loan Notes may not be offered, sold, resold
or  delivered,  directly or  indirectly,  in, into or from Canada,  Australia or
Japan (or to any resident thereof) or any other jurisdiction (or to residents in
that jurisdiction) if to do so would constitute a violation of the relevant laws
of such jurisdiction.

Further details in relation to overseas  shareholders are contained in the Offer
Document.

This  announcement  contains  certain  forward-looking   statements,   including
statements regarding Sky Holdings' plans,  objectives and expected  performance.
Such statements relate to events and depend on circumstances  that will occur in
the future and are subject to risks, uncertainties and assumptions.  There are a
number of factors which could cause actual  results and  developments  to differ
materially from those expressed or implied by such  forward-looking  statements,
including,  among others,  the enactment of legislation  or regulation  that may
impose  costs  or  restrict  activities;  the  re-negotiation  of  contracts  or
licences; fluctuations in demand and pricing in the media industry; fluctuations
in exchange  controls;  changes in government  policy and taxations;  industrial
disputes; war and terrorism.  These forward-looking  statements speak only as at
the date of this document.

Rule 8 Disclosures

Under the  provisions  of Rule 8.3 of the Code,  if any person  is, or  becomes,
"interested"  (directly or  indirectly)  in 1% or more of any class of "relevant
securities"  of 365 Media,  all  "dealings" in any "relevant  securities" of 365
Media by such  person  (including  by means of an  option  in  respect  of, or a
derivative  referenced  to, any such  "relevant  securities")  must be  publicly
disclosed  by no later than 3.30 pm (London  time) on the  London  business  day
following the date of the relevant  transaction.  This requirement will continue
until the date on which the offer becomes,  or is declared,  unconditional as to
acceptances,  lapses or is otherwise  withdrawn  or on which the "offer  period"
otherwise ends. If two or more persons act together  pursuant to an agreement or
understanding, whether formal or informal, to acquire an "interest" in "relevant
securities"  of 365  Media,  they will be deemed to be a single  person  for the
purpose of Rule 8.3.

Under  the  provisions  of Rule  8.1 of the  Code,  all  dealings  in  "relevant
securities"  of 365  Media,  by Sky  Holdings  or 365  Media  or by any of their
respective  "associates"  (within the meaning of the Code), must be disclosed no
later than 12.00 noon (London  time) on the business day  following  the date of
the relevant transaction.

A  disclosure  table,  giving  details  of  the  companies  in  whose  "relevant
securities" "dealings" should be disclosed, and the number of such securities in
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk.

"Interests in  securities"  arise,  in summary,  when a person has long economic
exposure,   whether  conditional  or  absolute,  to  changes  in  the  price  of
securities.  In particular,  a person will be treated as having an "interest" by
virtue of the ownership or control of securities,  or by virtue of any option in
respect of, or derivative referenced to, securities.

Terms in quotation marks are defined in the Code, which can also be found on the
Panel's website.

If you are in doubt as to the  application  of Rule 8 to you,  please contact an
independent  financial  adviser  authorised  under the  Financial  Services  and
Markets Act 2000, consult the Panel's website at  www.thetakeoverpanel.org.uk or
contact the Panel by  telephone  (+44 (0)20 7638 0129) or by fax (+44 (0)20 7236
7013).

Lazard, which is authorised and regulated in the United Kingdom by the Financial
Services  Authority,  is acting  exclusively as financial adviser to Sky and Sky
Holdings and no one else in connection with the Offer and this  announcement and
will not be  responsible to anyone other than Sky and Sky Holdings for providing
the  protections  afforded  to  clients of Lazard  nor for  providing  advice in
connection with the Offer or this announcement or any matter referred to in this
announcement.

Merrill  Lynch,  which is authorised  and regulated in the United Kingdom by the
Financial  Services  Authority,  is acting  exclusively as broker to Sky and Sky
Holdings and no one else in connection with the Offer and this  announcement and
will not be  responsible to anyone other than Sky and Sky Holdings for providing
the protections afforded to clients of Merrill Lynch nor for providing advice in
connection with the Offer or this announcement or any matter referred to in this
announcement.

UBS is acting  exclusively as financial  adviser to 365 Media and no one else in
connection with the Offer and this  announcement  and will not be responsible to
anyone other than 365 Media for providing the protections afforded to clients of
UBS nor for providing  advice in connection with the Offer or this  announcement
or any matter referred to in this announcement.


                                   Appendix I

               Conditions and certain further terms of the Offer


The Offer  which is being made by Sky  Holdings,  complies  with the Code and is
governed  by English  law and is subject  to the  jurisdiction  of the courts of
England.  The Offer is being  made on the terms  and  conditions  set out in the
Offer Document.

The Offer is subject to the following conditions:

a.   valid acceptances  being received (and not, where permitted,  withdrawn)
     by not later than 3.00 p.m. on 5 January 2007 (or such later time(s) and/or
     date(s) as Sky Holdings may, with the consent of the Panel or in accordance
     with the Code,  decide) in  respect of not less than 90 per cent.  (or such
     lesser  percentage  as Sky Holdings may decide) in nominal value of the 365
     Media Shares to which the Offer relates, provided that this condition shall
     not be  satisfied  unless  Sky  Holdings  and/or  any  of its  wholly-owned
     subsidiaries shall have acquired or agreed to acquire,  whether pursuant to
     the Offer or otherwise, 365 Media Shares carrying, in aggregate,  more than
     50 per cent. of the voting rights then  exercisable at a general meeting of
     365 Media,  including  for this purpose to the extent (if any)  required by
     the Panel,  any such voting  rights  attaching to any 365 Media Shares that
     may be  unconditionally  allotted or issued  before the Offer becomes or is
     declared  unconditional as to acceptances  whether pursuant to the exercise
     of any outstanding conversion or subscription rights or otherwise,  and for
     this purpose:

     i.  the expression "365 Media Shares to which the Offer relates" shall be
         construed in accordance with sections 428 to 430F inclusive of the
         Companies Act;

     ii. the expression "shares that may be unconditionally allotted or issued"
         shall include any Treasury Shares which are unconditionally transferred
         or sold by 365 Media;

     iii.365 Media Shares which have been unconditionally allotted but not
         issued shall be deemed to carry the voting rights which they will carry
         on being entered into the register of members of 365 Media; and

     iv. valid acceptances shall be deemed to have been received in respect of
         365 Media Shares which are treated for the purposes of section 429(8)
         Companies Act as having been acquired or contracted to be acquired by
         Sky Holdings by virtue of acceptances of the Offer;

b.   the Office of Fair  Trading  (or if  relevant  the  Secretary  of State)
     confirming in terms  satisfactory to Sky Holdings that the transaction does
     not qualify for investigation or issuing a decision,  in terms satisfactory
     to Sky  Holdings,  that it is not  its  intention  to  refer  the  proposed
     acquisition of 365 Media by Sky Holdings or any matter arising therefrom to
     the  Competition  Commission and the deadline for appealing such a decision
     or any matter arising therefrom to the Competition  Appeals Tribunal having
     expired without such an appeal having been made;

c.   one of the following events having occurred in Ireland:

     i.  the Irish Competition Authority having informed Sky Holdings and 365
         Media that it has determined, pursuant to section 21(2)(a) of the Irish
         Competition Act that the Offer and/or its implementation may be put
         into effect and the Minister for Enterprise, Trade and Employment not
         having directed the Irish Competition Authority to carry out an
         investigation under section 22 of the Irish Competition Act and the
         Irish Competition Authority not having informed Sky Holdings and 365
         Media that it intends to carry out an investigation under section 22 of
         the Irish Competition Act; or

     ii. the period specified in section 19(1)(c) of the Irish Competition Act
         having elapsed without the Irish Competition Authority having informed
         Sky Holdings and 365 Media of the determination (if any) it has made
         under section 21(2)(a) or (b) of the Irish Competition Act;

d.   no  government  or  governmental,  quasi-governmental,   supranational,
     statutory,  administrative  or regulatory  body,  authority,  court,  trade
     agency, association, institution, environmental body or any other person or
     body in any jurisdiction  (each a "Relevant  Authority")  having decided to
     take, instituted,  implemented or threatened any action, proceedings, suit,
     investigation,  enquiry or  reference,  or made,  proposed  or enacted  any
     statute,  regulation,  order or decision or taken any other steps and there
     not  continuing  to  be  outstanding  any  statute,  regulation,  order  or
     decision, which would or might:

     i.  make the Offer or the acquisition of any 365 Media Shares, or control
         of 365 Media by Sky Holdings void, illegal or unenforceable or
         otherwise restrict, restrain, prohibit, delay or interfere with the
         implementation thereof, or impose additional conditions or obligations
         with respect thereto, or require material amendment thereof or
         otherwise challenge or interfere therewith;

     ii. require or prevent the divestiture by 365 Media or any of its
         subsidiaries or subsidiary undertakings or any associated undertaking
         or any company of which 20 per cent. or more of the voting capital is
         held by the 365 Media Group or any partnership, joint venture, firm or
         company in which any member of the 365 Media Group may be interested
         (the "wider 365 Media Group") or by Sky or any of its subsidiaries or
         subsidiary undertakings or any associated undertaking or any company of
         which 20 per cent. or more of the voting capital is held by the BSkyB
         Group or any partnership, joint venture, firm or company in which any
         member of the BSkyB Group may be interested (the "wider BSkyB Group")
         of all or any portion of their respective businesses, assets or
         property or impose any limitation on the ability of any of them to
         conduct their respective businesses or own any of their assets or
         property;

     iii.impose any limitation on or result in a delay in the ability of any
         member of the wider 365 Media Group or wider BSkyB Group to acquire or
         to hold or to exercise effectively any rights of ownership of shares or
         loans or securities convertible into shares in any member of the wider
         365 Media Group or of the wider BSkyB Group held or owned by it or to
         exercise management control over any member of the wider 365 Media
         Group or of the wider BSkyB Group;

     iv. require any member of the wider BSkyB Group or the wider 365 Media
         Group to acquire or offer to acquire any shares or other securities in
         any member of the wider 365 Media Group; or

     v.  otherwise materially and adversely affect the assets, business, profits
         or prospects of any member of the wider BSkyB Group or of any member of
         the wider 365 Media Group;

     and all  applicable  waiting and other time  periods  during which any such
     Relevant Authority could decide to take,  institute,  implement or threaten
     any such  action,  proceeding,  suit,  investigation,  enquiry or reference
     having expired, lapsed or been terminated;

e.   all necessary notifications and filings having been made, all applicable
     waiting  periods  (including any  extensions  thereof) under any applicable
     legislation or regulations of any  jurisdiction  having expired,  lapsed or
     been  terminated,  in each case in respect of the Offer and the acquisition
     of any 365 Media Shares,  or of control of 365 Media, by Sky Holdings,  and
     all  authorisations,  orders,  recognitions,  grants,  consents,  licences,
     confirmations,  clearances,  permissions  and approvals  ("Authorisations")
     necessary or  appropriate  in any  jurisdiction  for, or in respect of, the
     Offer and the proposed  acquisition of any 365 Media Shares,  or of control
     of 365 Media, by Sky Holdings and to carry on the business of any member of
     the wider BSkyB Group or of the wider 365 Media Group having been obtained,
     in terms and in a form  satisfactory to Sky Holdings,  from all appropriate
     Relevant Authorities and from any persons or bodies with whom any member of
     the  wider  BSkyB  Group or the wider 365  Media  Group  has  entered  into
     contractual  arrangements  and all such  Authorisations  remaining  in full
     force and effect at the time at which the Offer  becomes  unconditional  in
     all  respects  and Sky  Holdings  having no  knowledge  of an  intention or
     proposal  to revoke,  suspend or modify or not to renew any of the same and
     all  necessary  statutory or  regulatory  obligations  in any  jurisdiction
     having been complied with;

f.   except as  publicly  announced  by 365 Media  prior to the date of this
     announcement   (by  the  delivery  of  an   announcement  to  a  Regulatory
     Information  Service) or fairly disclosed in writing to Sky Holdings by 365
     Media  by  reference  to  this   condition   prior  to  the  date  of  this
     announcement,  there  being no  provision  of any  arrangement,  agreement,
     licence,  permit or other  instrument  to which any member of the wider 365
     Media  Group is a party or by or to which  any such  member or any of their
     assets  is or may be  bound,  entitled  or be  subject  to  and  which,  in
     consequence of the Offers or the acquisition or proposed acquisition of any
     365 Media  Shares,  or control of 365 Media,  by Sky Holdings or otherwise,
     would or might  reasonably  be  expected  to  result  in (in any case to an
     extent  which is  material in the context of the 365 Media Group taken as a
     whole):

     i.  any monies borrowed by, or other indebtedness actual or contingent of,
         any such member being or becoming repayable or being capable of being
         declared repayable immediately or prior to its or their stated maturity
         or the ability of any such member to borrow monies or incur any
         indebtedness being withdrawn or inhibited or becoming capable of being
         withdrawn or inhibited;

     ii. the creation or enforcement of any mortgage, charge or other security
         interest over the whole or any part of the business, property or assets
         of any such member or any such security (whenever arising or having
         arisen) being enforced or becoming enforceable;

     iii.any such arrangement, agreement, licence or instrument being terminated
         or adversely modified or any action being taken of an adverse nature or
         any obligation or liability arising thereunder;

     iv. any assets of any such member being disposed of or charged, or right
         arising under which any such asset could be required to be disposed of
         or charged, other than in the ordinary course of business;

     v.  the interest or business of any such member of the wider 365 Media
         Group in or with any firm or body or person, or any agreements or
         arrangements relating to such interest or business, being terminated or
         adversely modified or affected;

     vi. any such member ceasing to be able to carry on business under any name
         under which it presently does so;

     vii.the creation of liabilities (actual or contingent) by any such member;
         or

     viii. the financial or trading position of any such member being prejudiced
         or adversely affected,

     and no event having occurred which, under any provision of any arrangement,
     agreement, licence or other instrument to which any member of the wider 365
     Media  Group is a party,  or to which any such  member or any of its assets
     may be bound,  entitled or subject,  could result in any case, to an extent
     which is  material  in the  context of the wider 365 Media Group taken as a
     whole  in  any  of the  events  or  circumstances  as  are  referred  to in
     sub-paragraphs  (i) to  (viii)  of this  condition  (f) (in each case to an
     extent  which is material in the context of the wider 365 Media Group taken
     as a whole);

g.   except as  publicly  announced  by 365 Media  prior to the date of this
     announcement   (by  the  delivery  of  an   announcement  to  a  Regulatory
     Information  Service), no member of the wider 365 Media Group having, since
     31 December 2005:

     i.  issued, agreed to issue or proposed the issue of additional shares or
         securities of any class, or securities convertible into, or
         exchangeable for or rights, warrants or options to subscribe for or
         acquire, any such shares, securities or convertible securities (save as
         between 365 Media and wholly-owned subsidiaries of 365 Media and save
         for options granted, and for any 365 Media Shares allotted upon
         exercise of options granted under the 365 Media Share Option Schemes
         before the date hereof), or redeemed, purchased or reduced any part of
         its share capital;

     ii. sold or transferred or agreed to sell or transfer any Treasury Shares;

     iii.recommended, declared, paid or made or proposed to recommend, declare,
         pay or make any bonus, dividend or other distribution other than to 365
         Media or a wholly-owned subsidiary of 365 Media;

     iv. agreed, authorised, proposed or announced its intention to propose any
         merger or demerger or acquisition or disposal of assets or shares
         (other than in the ordinary course of trading) or to any change in its
         share or loan capital which in any case would be material in the
         context of the wider 365 Media Group taken as a whole;

     v.  issued, authorised or proposed the issue of any debentures or incurred
         any indebtedness or contingent liability which in each case is material
         in the context of the wider 365 Media Group taken as a whole;

     vi. acquired or disposed of or transferred, mortgaged or encumbered any
         asset or any right, title or interest in any asset (other than in the
         ordinary course of trading) in a manner which is material in the
         context of the wider 365 Media Group taken as a whole;

     vii.entered into or varied or announced its intention to enter into or vary
         any contract, arrangement or commitment (whether in respect of capital
         expenditure or otherwise) which is of a long-term or unusual nature or
         involves or could involve an obligation of a nature or magnitude, and
         in either case which is material in the context of the 365 Media Group
         taken as a whole;

     viii. entered into or proposed or announced its intention other than in the
         ordinary course of business to enter into any reconstruction,
         amalgamation, transaction, arrangement or scheme which in any case is
         material in the context of the 365 Media Group taken as a whole;

     ix. taken any action nor having had any steps taken or legal proceedings
         started or threatened against it for its winding-up or dissolution or
         for it to enter into any arrangement or composition for the benefit of
         its creditors, or for the appointment of a receiver, administrator,
         trustee or similar officer if it or any of its assets (or any analogous
         proceedings or appointment in any overseas jurisdiction) which in any
         case is material in the context of the 365 Media Group taken as a
         whole;

     x.  been unable, or admitted in writing that it is unable, to pay its debts
         or having stopped or suspended (or threatened to stop or suspend)
         payment of its debts generally or ceased or threatened to cease
         carrying on all or a substantial part of its business in any case which
         is material in the context of the wider 365 Media Group taken as a
         whole;

     xi. entered into or varied or made any offer to enter into or vary in any
         material respect the terms of any service agreement or arrangement with
         any of the directors of 365 Media;

     xii.waived, compromised or settled any claim which is material in the
         context of the wider 365 Media Group taken as a whole; or

     xiii. entered into or made an offer (which remains open for acceptance) to
         enter into any agreement, arrangement or commitment or passed any
         resolution with respect to any of the transactions or events referred
         to in this condition (g) in any case which is material in the context
         of the wider 365 Media Group taken as a whole;

h.   since 31 December  2005,  except as publicly  announced by 365 Media (by
     the delivery of an  announcement  to a Regulatory  Information  Service) or
     fairly disclosed in writing to 365 Media by reference to this condition, in
     each case prior to the date of this announcement:

     i.  there having been no adverse change in the business, assets, financial
         or trading position or profits or prospects of any member of the wider
         365 Media Group which in any such case is material in the context of
         the 365 Media Group taken as a whole;

     ii. no litigation, arbitration proceedings, prosecution or other legal
         proceedings having been instituted, announced or threatened by or
         against or remaining outstanding against any member of the wider 365
         Media Group and no enquiry or investigation by or complaint or
         reference to any Relevant Authority against or in respect of any member
         of the wider 365 Media Group having been threatened, announced or
         instituted or remaining outstanding which in any such case could have
         an affect on that member of the 365 Media Group which is material in
         the context of the 365 Media Group taken as a whole; and

     iii.no contingent or other liability having arisen or been incurred which
         might reasonably be expected to adversely affect any member of the 365
         Media Group in a way which is material in the context of the 365 Media
         Group taken as a whole;

i.   Sky Holdings not having  discovered that, save as publicly  announced by
     365 Media (by the delivery of an announcement  to a Regulatory  Information
     Service)  or  fairly  disclosed  in  writing  to Sky by  reference  to this
     condition, in each case before the date of announcement of the Offer:

     i.  the financial, business or other information concerning the wider 365
         Media Group which has been disclosed at any time by or on behalf of any
         member of the wider 365 Media Group whether publicly (by the delivery
         of an announcement to a Regulatory Information Service) or to Sky
         Holdings or its professional advisers, either contains a material
         misrepresentation of fact or omits to state a fact necessary to make
         the information contained therein not misleading which is material in
         the context of the 365 Media Group taken as a whole; or

     ii. any member of the wider 365 Media Group is subject to any liability ,
         contingent or otherwise, which is not disclosed in the annual report
         and accounts of 365 Media for the financial year ended 31 December 2005
         which is or would be likely to be material in the context of the 365
         Media Group taken as a whole.

Sky Holdings reserves the right at its absolute discretion to waive, in whole or
in part, all or any of the above conditions, except condition (a).

The Offer will lapse (unless the Panel otherwise  consents) if, before 3.00 p.m.
(London  time) on 5  January  2007 or the  date  when the  Offer  becomes  or is
declared unconditional as to acceptances (whichever is the later): (i) the Irish
Competition  Authority  informs  Sky  Holdings  and 365 Media that it intends to
carry out an  investigation  under  section 22 of the Irish  Competition  Act in
relation  to the Offer  and/or its  implementation;  or (ii) the  Offer,  or any
aspect of it, is referred to the Competition Commission.

If the Offer  lapses,  the Offer will cease to be capable of further  acceptance
and Sky Holdings and  accepting  365 Media  Shareholders  shall then cease to be
bound by Forms of  Acceptance  submitted  at or  before  the time when the Offer
lapses.

                                  Appendix II

                  Irrevocable undertakings to accept the Offer



365 Media Shareholder providing      Approximate number       Approximate percentage of
the irrevocable undertaking          of 365 Media Shares      365 Media Shares in issue
                                                                  

Peter Dubens                            11,084,571                        7.82
Eric Semel                              12,196,100                        8.60
David Annat                                 20,000                        0.01
Andrew Galvin                               20,000                        0.01
Christina Kennedy                           47,601                        0.03
Alex Berger                                194,065                        0.14
ENIC Gaming Limited                     12,000,000                        8.46
Centrecourt Ventures Inc                   990,777                        0.70
UBS Global Asset Management (UK) Ltd     4,502,184                        3.17
The Conversion Master Fund Limited       2,442,200                        1.72



                                  Appendix III

                            Definitions and Glossary



In this announcement, the following expressions have the following meanings
unless the context otherwise requires:
                   

"365 Media"           365 Media Group plc

"365 Media Directors" the directors of 365 Media

"365 Media Group"     365 Media and its subsidiary undertakings

"365 Media            the participants in the 365 Media Share Option Schemes
Optionholders"

"365 Media            the holders of 365 Media Shares
Shareholders"

"365 Media Shares"    the existing  unconditionally allotted or issued and fully
                      paid ordinary shares of 1 pence each in the capital of 365
                      Media (but excluding any Treasury Shares held by  365
                      Media) and any further shares which are unconditionally
                      allotted or issued and fully paid,  and any Treasury
                      Shares unconditionally sold or transferred by 365 Media,
                      in each  case,  prior to the date on which the Offer
                      closes (or such earlier date as Sky Holdings may, with the
                      Panel's consent and subject to the Code, decide) including
                      any such shares so unconditionally allotted or issued
                      pursuant to options granted under the 365 Media Share
                      Option Schemes

"365 Media Share      the ukbetting plc Employee Share Option Scheme 2001, the
Option Schemes"       ukbetting plc Inland Revenue Approved Share Option Plan
                      2004, the ukbetting plc Unapproved Share Option Plan 2004, the
                      Sportscard Group plc share option exchange agreements dated 4
                      March 2001, the option agreement with Alan Pereira dated 31
                      July 2001 and the option agreements with executives of Rivals
                      Digital Media Limited dated 24 December 2003

"AIM"                 the market of that name operated by the London Stock Exchange

"AIM Rules"           the rules of AIM as published by the London Stock Exchange
                      from time to time governing admission to and the operation of
                      AIM

"Australia"           the Commonwealth of Australia, its states, territories and
                      possessions

"Board"               the board of directors of Sky or 365 Media (as the case may
                      be)

"BSkyB Group"         Sky and its subsidiary undertakings

"business day"        any day, other than a Saturday, Sunday or public or bank
                      holiday, on which banks are generally open for business in
                      the City of London other than solely for trading and
                      settlement of Euro

"Canada"              Canada, its provinces, territories and all areas subject to
                      its jurisdiction and any political sub-division thereof

"Closing Price"       the closing middle market price of a 365 Media Share on a
                      particular business day as derived from the Daily Official
                      List

"Code"                the City Code on Takeovers and Mergers

"Companies Act"       the Companies Act 1985 (as amended)

"Daily Official List" the daily official list of the London Stock Exchange

"DTH"                 direct to home satellite television

"First Payment Date"  31 December 2007

"Form of Acceptance"  the form of acceptance and authority relating to the Offer
                      which accompanies the Offer Document

"Ireland"             the Republic of Ireland

"Irish Competition    the Irish Competition Act, 2002
Act"

"Japan"               Japan, its cities, prefectures, territories and possessions

"Lazard"              Lazard & Co., Limited

"LIBOR"               London Inter-Bank Offered Rate for twelve month sterling
                      deposits

"Loan Note            the loan note alternative whereby eligible 365 Media
Alternative"          Shareholders who validly accept the Offer may elect to
                      receive Loan Notes in lieu of all or part of the cash
                      consideration to which they would otherwise have been
                      entitled under the Offer

"Loan Notes"          the unsecured guaranteed loan notes of GBP1 each of Sky
                      Holdings to be issued pursuant to the Loan Note Alternative

"London Stock         London Stock Exchange plc
Exchange"

"Merrill Lynch"       Merrill Lynch International

"Offer"               the recommended cash offer made by Sky Holdings to acquire
                      the issued and to be issued share capital of 365 Media on the
                      terms and subject to the conditions set out in the Offer
                      Document and the Form of Acceptance including, where the
                      context so permits, the Loan Note Alternative and any
                      subsequent revision, extension, variation or renewal of such
                      offer

"Offer Document"      the document sent to 365 Media Shareholders (and, for
                      information only, to 365 Media Optionholders) which contains
                      the terms and conditions of the Offer and the Loan Note
                      Alternative

"offer period"        the period commencing on (and including) 5 October 2006 until
                      whichever of the following times and dates shall be the
                      latest:

                      (i)     3.00 p.m. on 5 January 2007; and

                      (ii)    the earlier of:

                             (a)     the time and date at which the Offer lapses;
                                     and

                             (b)     the time and date at which the Offer becomes
                                     unconditional as to acceptances

"Panel"               the Panel on Takeovers and Mergers

"Restricted Overseas  a person (including an individual, partnership,
Persons"              unincorporated syndicate, limited liability company,
                      unincorporated organisation, trust, trustee, executor,
                      administrator or other legal representative) in, or resident
                      in, or any person whom Sky Holdings believes to be in, or
                      resident in, or with a registered address in the United
                      States, Australia, Canada or Japan and any custodian, nominee
                      or trustee holding 365 Media Shares for persons in such
                      jurisdictions and persons in any other jurisdiction (other
                      than persons in the UK) whom Sky Holdings is advised to treat
                      as restricted overseas persons in order to observe the laws
                      of such jurisdiction or to avoid the requirement to comply
                      with any governmental or other consent or any registration,
                      filing or other formality which Sky Holdings regards as
                      unduly onerous

"Sky"                 British Sky Broadcasting Group plc

"Sky Holdings"        Sky Holdings Limited, a wholly-owned subsidiary of Sky

"Treasury Shares"     shares held as treasury shares as defined in section 162A(3)
                      of the Companies Act

"UBS" or "UBS         UBS Limited
Investment Bank"

"United Kingdom" or " the United Kingdom of Great Britain and Northern Ireland
UK"

"United States" or    the United States of America, its territories and
"US"                  possessions, any state of the United States of America and
                      the District of Columbia and all other areas subject to its
                      jurisdiction

US Securities Act     the United States Securities Act of 1933 (as amended).



In this  announcement,  the singular includes the plural and vice versa,  unless
the context otherwise requires.


For the purposes of this announcement,  "subsidiary",  "subsidiary undertaking",
"undertaking"  and  "associated  undertaking"  have  the  meanings  given by the
Companies Act (but for this purpose ignoring  paragraph  20(1)(b) of Schedule 4A
of the Companies Act).







                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC


Date: 15 December, 2006                  By: /s/ Dave Gormley
                                             Dave Gormley
                                             Company Secretary