Form 6-K


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549

                                    FORM 6-K


                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of

                       the Securities Exchange Act of 1934


                           For the month of March 2006
                        Commission File Number: 001-06439


                                SONY CORPORATION
                 (Translation of registrant's name into English)

             7-35 KITASHINAGAWA 6-CHOME, SHINAGAWA-KU, TOKYO, JAPAN

                    (Address of principal executive offices)

          The registrant files annual reports under cover of Form 20-F.



Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F,

                  Form 20-F  X                   Form 40-F __


Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No X


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):82-______



                                   SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                            SONY CORPORATION
                                                              (Registrant)


                                         By:  /s/  Nobuyuki Oneda
                                                      (Signature)
                                         Nobuyuki Oneda
                                         Executive Vice President and
                                         Chief Financial Officer

Date: March 15, 2006

List of materials

Documents attached hereto:


i) A press release announcing - Playstation(R)3 Launches Worldwide in Early
   November 2006




FOR IMMEDIATE RELEASE
Sony Computer Entertainment


PLAYSTATION(R)3 LAUNCHES WORLDWIDE IN EARLY NOVEMBER 2006

Tokyo, March 15, 2006 - Sony Computer Entertainment Inc. (SCEI) announced today
that it would launch PLAYSTATION(R)3 (PS3) in early November 2006 in Japan,
North America and Europe simultaneously. With a monthly production capacity of
one million units, SCEI will push forward a powerful product launch to spread
the platform rapidly throughout the world, together with a strong and attractive
lineup of PS3 game titles.

   PS3 incorporates the final specifications of BD (Blu-ray Disc), and with
the overwhelming computing power of PS3, it enables to playback BD software at a
high bit rate. With a maximum storage capacity of 50 GB (dual layer) and robust
security, BD is a highly anticipated storage medium that delivers digital
entertainment content such as games and movies at an unparalleled level of image
quality.
   PS3 is compatible with a vast lineup of television sets currently out in
the market, from standard-definition TV to full high-definition TV.

   Users can also connect PS3 to high-speed broadband network through Gigabit
Ethernet and comfortably enjoy a wide-range of rich and exciting content and
services over the network.

   SCEI, together with the support and cooperation of game content creators
around the world, will strongly promote the creation of a new world of computer
entertainment available on PS3.


About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufacturers, distributes and markets the PlayStation(R) game console, the
PlayStation(R)2 computer entertainment system and the PSP(R) (PlayStation(R)
Portable) handheld entertainment player. PlayStation has revolutionized home
entertainment by introducing advanced 3D graphic processing, and PlayStation 2
further enhances the PlayStation legacy as the core of home networked
entertainment. PSP is a new portable entertainment system that allows users to
enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo
audio. SCEI, along with its subsidiary divisions Sony Computer Entertainment
America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer
Entertainment Korea Inc. develops, publishes, markets and distributes software,
and manages the third party licensing programs for these platforms in the
respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer
Entertainment Inc. is an independent business unit of the Sony Group.


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PlayStation, PSP, and the PlayStation logo are registered trademarks of Sony
Computer Entertainment Inc. All other trademarks are property of their
respective owners.