SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of
                      the Securities Exchange Act of 1934

                          For the month of August, 2004

                       PRUDENTIAL PUBLIC LIMITED COMPANY

                (Translation of registrant's name into English)

                            LAURENCE POUNTNEY HILL,
                           LONDON, EC4R 0HH, ENGLAND
                    (Address of principal executive offices)


Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.

                          Form 20-F X     Form 40-F


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                                 Yes      No X

If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-


Enclosures: Scrip Dividend


Date: 25 August 2004

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential  plc  announces  that the  reference  price for the fully  paid extra
shares to be issued to  shareholders  who elect to  receive  the scrip  dividend
alternative for the 2004 interim dividend is 428.55 pence per share.

The reference price is calculated as the average of the middle market quotations
for the Company's  shares as derived from the Daily  Official List of the London
Stock Exchange for the five business days which commenced on 18 August 2004.

Further details of the scrip dividend alternative will be mailed to shareholders
in mid September 2004.



Name of contact & telephone numbers for queries:

Group Secretarial

Penny Follows 020 7548 3821

Jennie Webb 020 7548 6027




                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Date 25 August 2004

                                     PRUDENTIAL PUBLIC LIMITED COMPANY

                                     By: /s/  Robert Walker

                                              Robert Walker,
                                              Deputy Group Secretary