FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                            Report of Foreign Issuer



                    Pursuant to Rule 13a - 16 or 15d - 16 of

                       the Securities Exchange Act of 1934



                         For the month of October, 2003
                                01 October, 2003



                       BRITISH SKY BROADCASTING GROUP PLC
                              (Name of Registrant)



                Grant Way, Isleworth, Middlesex, TW7 5OD England
                    (Address of principal executive offices)



Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F


                    Form 20-F X            Form 40-F



Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934


                    Yes                    No X



If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable



                                 EXHIBIT INDEX


                                    Exhibit


EXHIBIT NO.1    Press release of British Sky Broadcasting Group plc
                announcing Sky reaches subscriber target released on
                01 October, 2003



                                                                  1 October 2003

press release


                       BRITISH SKY BROADCASTING GROUP PLC

               Sky reaches seven million subscriber target early


Five years to the day since Sky digital was launched, BSkyB announces that it
has already achieved its target of seven million direct-to-home ("DTH")
satellite subscribers by the end of calendar year 2003, three months early.

At 30 September 2003, the number of DTH satellite subscribers in the UK and
Ireland was 7,015,000. Since launching its digital service on 1 October 1998,
Sky has migrated the whole of its analogue subscriber base to digital and
doubled the size of its DTH subscriber base.

As previously announced, BSkyB's key operational targets for the medium term
are: to reach eight million DTH subscribers by the end of calendar year 2005;
and to increase average revenue per user ("ARPU") to GBP400 by the same date.


Commenting on this achievement, BSkyB Chief Executive Tony Ball said:

"When we set the seven million target over three years ago it was way ahead of
market expectations. Reaching the milestone three months early is a fantastic
achievement for the company and I congratulate the excellent team that has made
it possible. With more than half of UK households yet to make the switch to
digital, I am highly confident that Sky will achieve its next target of eight
million subscribers by the end of 2005, and generate significant long term
growth thereafter."



Enquiries:


Analysts/Investors:

Neil Chugani                                       Tel:      +44 20 7705 3837
Andrew Griffith                                    Tel:      +44 20 7705 3118

E-mail: investor-relations@bskyb.com


Press:

Julian Eccles                                      Tel:      +44 20 7705 3267
Robert Fraser                                      Tel:      +44 20 7705 3036

E-mail: corporate.communications@bskyb.com


New York Stock Exchange:

Annmarie Gioia                                     Tel:      +1 212 656 5437
Media Relations

E-mail: agioia@nyse.com




Notes to Editors:

1.  Tony Ball announced the achievement of the seven million subscriber target
    to an audience of financial investors at the Goldman Sachs Communicopia
    XII Conference 2003 taking place at the Grand Hyatt Hotel, New York.

2.  To mark the double celebration of the fifth anniversary of Sky digital and
    the early attainment of the seven million subscriber target, Sky's Chief
    Executive Officer, Tony Ball, and Chief Financial Officer Martin Stewart,
    will jointly ring the Opening Bell of the New York Stock Exchange (NYSE) to
    open the 1 October 2003 trading session at 9.30 a.m. E.S.T. (2.30 p.m.
    B.S.T). Digital photographs of the Opening Bell ceremony will be available
    via Associated Press/ New York (+1 212 621 1902), Reuters America
    (+1 646 223 6285) and Bloomberg Photo (+1 212 893 3420).  A video feed of
    the Opening Bell ceremony (starting at 9.25 a.m.) will also be available
    via fibre line at Waterfront #1630.

3.  BSkyB has been listed on the London Stock Exchange (ticker: BSY LN) and the
    New York Stock Exchange (ticker: BSY US) since December 1994.

4.  The seven million target was set at the preliminary results presentation to
    analysts and press in July 2000. At that time BSkyB had, in total, 4,513,000
    DTH subscribers, of which 3,583,000 were digital.

5.  About BSkyB

    BSkyB is the operator of the leading multichannel television platform in
    the UK and Ireland. More than 17 million viewers in seven million
    households enjoy an unprecedented choice of movies, news, entertainment and
    sports channels and interactive services on Sky digital, the UK and
    Ireland's first and most popular digital television platform. BSkyB's
    channels are available in a further 5.4 million cable and digital
    terrestrial homes.



For more information, visit www.sky.com/corporate.

                                                                      Appendix 1

The Sky digital timeline 1998 to 2003


1998 - 225,000 subscribers (December 1998)

Sky digital, the UK's first digital TV service, launches on 1st October,
offering 140 channels.  More than 100,000 digiboxes are sold in the first 30
days.


1999 - 1.3 million subscribers

Free digiboxes and minidishes help Sky become the fastest growing digital
platform in the world, acquiring 1.2 million subscribers in just 10 months.  Sky
pioneers interactive services such as Sky Sports Active.


2000 - 4.1 million subscribers

The first interactive advertising campaigns are screened. Sky is awarded honours
from the Royal Television Society for outstanding services to TV and for
innovations in sports coverage. Sky News Active launches the world's first
interactive TV news service.


2001 - 5.5 million subscribers

Sky reaches 5 million subscribers and switches off its analogue signal - both
ahead of schedule. Sky+, a fully integrated personal video recorder, launches
and Sky buys out its partners' stakes in British Interactive Broadcasting Ltd
and forms Sky Active.  Terrestrial broadcasters, including the BBC and Channel
Four, work with Sky to unleash the potential of interactivity on their channels
broadcast on the Sky platform.


2002 - 6.3 million subscribers

Having completed a substantial investment programme, BSkyB starts to generate
positive free cashflow. The Royal Television Society honours Sky with award for
technical innovation.


2003 - Sky hits seven million target three months ahead of schedule

Major promotion launches to boost sales of Sky+ and the extra digibox.  BSkyB
makes first profit after tax since its investment in digital.




                                                                      Appendix 2




The growth of DTH and cable homes since the launch of Sky digital.




                                     As at        As at        As at        As at        As at        As at
                                30 June 98   30 June 99   30 June 00   30 June 01   30 June 02   30 Sept 03
                                                                                   

DTH analogue homes1              3,547,000    2,707,000      930,000      145,000            -            -

DTH digital homes1,2                     0      753,000    3,583,000    5,308,000    6,101,000    7,015,000

Total Sky DTH homes1,2           3,547,000    3,460,000    4,513,000    5,453,000    6,101,000    7,015,000

Total UK and Ireland homes3     24,995,000   25,214,000   25,415,000   25,681,000   25,853,000   26,185,000

Total Sky DTH homes as a % of          14%          14%          18%          21%          24%          27%
all UK and Ireland homes

Homes receiving Sky channels     3,352,000    3,778,000    3,735,000    3,486,000    4,091,000   3,857,0004
via Cable operators1

Total homes subscribing to       6,899,000    7,238,000    8,248,000    8,939,000   10,192,000   10,872,000
Sky channels

Total homes subscribing to             28%          29%          32%          35%          39%          42%
Sky channels via DTH or cable
as a % of all UK and Ireland
homes



1.  Includes subscribers in Ireland

2.  DTH subscribers includes only primary subscriptions to Sky (no additional
    units are counted for Sky+ or Extra digibox subscriptions).

3.  Total UK homes estimated by BARB/RSMB (latest figures available as at
    September 2003).  Ireland homes estimated by Nielsen Media Research (latest
    figures available as at July 2003).

4.  Cable subscribers as at 31 August 2003.  Cable subscribers as at 30
    September 2003 are not yet available



                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC


Date: 01 October, 2003                     By: /s/ Dave Gormley
                                             Dave Gormley
                                             Company Secretary