a6286142.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
 
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
 
For the month of May 2010
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)
 
1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)
 
The registrant files annual reports under cover of Form 20-F.
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Nobuyuki Oneda
 
                (Signature)
 
Nobuyuki Oneda
 
Executive Deputy President and
 
Chief Financial Officer
 
Date: May 13, 2010
 
List of materials
 
Documents attached hereto:
 
i) Press release entitled Consolidated Financial Results for the Fiscal Year Ended March 31, 2010
 
 

 
 
Logo
 
 News & Information 1-7-1 Konan, Minato-ku
Tokyo 108-0075 Japan
 
No.10-063E
3:00 P.M. JST, May 13, 2010
 
Consolidated Financial Results
for the Fiscal Year Ended March 31, 2010
 
Tokyo, May 13, 2010 -- Sony Corporation today announced its consolidated results for the fiscal year ended March 31, 2010 (April 1, 2009 to March 31, 2010).

l  
Operating income of ¥31.8 billion was achieved, compared to an operating loss in the previous fiscal year.
l  
The Financial Services segment and the Consumer Products & Devices segment, in particular LCD televisions, contributed to the improvement in operating results year-on-year.
l  
Cash flow from operating and investing activities combined was positive and exceeded ¥300 billion excluding the Financial Services segment’s activities.
l  
In the forecast for the fiscal year ending March 31, 2011, Sony expects consolidated operating income to increase significantly year-on-year.  Sony also plans to aggressively launch 3D-related products, network services and other new businesses with the aim of future growth.

    (Billions of yen, millions of U.S. dollars, except per share amounts)  
    Fiscal year ended March 31  
   
2009
   
2010
 
Change in
yen
      2010*  
Sales and operating revenue
  ¥ 7,730.0     ¥ 7,214.0       -6.7 %   $ 77,570  
Operating income (loss)
    (227.8 )     31.8       -       342  
Income (loss) before income taxes
    (175.0 )     26.9       -       289  
Net income (loss) attributable to
Sony Corporation’s stockholders **
    (98.9 )     (40.8 )     -       (439 )
Net income (loss) attributable to
Sony Corporation’s stockholders
      per share of common stock:
                               
 - Basic and Diluted
  ¥ (98.59 )   ¥ (40.66 )     -     $ (0.44 )
 
Unless otherwise specified, all amounts are presented on the basis of Generally Accepted Accounting Principles in the U.S. (“U.S. GAAP”).

Supplemental Information
In addition to operating income (loss), Sony’s management also evaluates Sony’s performance using non-U.S. GAAP adjusted operating income (loss).  Operating income (loss), as adjusted, which excludes equity in net income (loss) of affiliated companies, restructuring charges and LCD television asset impairment, is not a presentation in accordance with U.S. GAAP, and is presented to enhance investors’ understanding of Sony’s operating income (loss) by providing an alternative measure that may be useful to understand Sony’s historical and prospective operating performance.
 
    (Billions of yen, millions of U.S. dollars)
    Fiscal year ended March 31
   
2009
   
2010
   
Change in yen
   
2010
Operating income (loss)
  ¥ (227.8 )   ¥ 31.8       - %   $ 342  
Less: Equity in net income (loss) of affiliated companies
    (25.1 )     (30.2 )     -       (325 )
Add: Restructuring charges recorded within operating expenses
    75.4       124.3       +64.9       1,337  
    Add: LCD television asset impairment ***     -       27.1       -       291  
Operating income (loss), as adjusted
  ¥ (127.3 )   ¥ 213.4       -     $ 2,295  
 
 
1

 
 
Sony’s management uses this measure to review operating trends, perform analytical comparisons, and assess whether its structural transformation initiatives are achieving their objectives.  This supplemental non-U.S. GAAP measure should be considered in addition to, not as a substitute for, Sony’s operating income (loss) in accordance with U.S. GAAP.

*  U.S. dollar amounts have been translated from yen, for convenience only, at the rate of ¥93=U.S. $1, the approximate Tokyo foreign exchange market rate as of March 31, 2010.

**  Net income (loss) attributable to Sony Corporation’s stockholders is equivalent to net income (loss) in the consolidated financial statements for the fiscal years ended March 31, 2009 and prior.  Modification of the presentation format of the consolidated statement of income is required by new accounting guidance for noncontrolling interests in consolidated financial statements, which Sony adopted effective April 1, 2009.

*** The ¥27.1 billion loss on impairment, a non-cash charge recorded within operating income, primarily reflects a decrease in the estimated fair value of property, plant and equipment and certain intangible assets.  Management’s strategic plans updated in the fourth quarter of the fiscal year ended March 31, 2010 resulted in decreases in the assets’ estimated service periods and corresponding estimated future cash flows leading to the impairment charge.  Sony has excluded the loss on impairment from restructuring charges as it is not directly related to Sony’s ongoing restructuring initiatives.  Sony defines restructuring initiatives as activities initiated by Sony, such as exiting a business or product category or implementing a headcount reduction program, which are designed to generate a positive impact on future profitability.

Consolidated Results for the Fiscal Year Ended March 31, 2010

Sales and operating revenue (“sales”) was ¥7,214.0 billion ($77,570 million), a decrease of 6.7% compared to the previous fiscal year (“year-on-year”) primarily due to a decrease in sales in the Consumer Products & Devices (“CPD”) segment, partially offset by an increase in revenue in the Financial Services segment.

During the fiscal year ended March 31, 2010, the average rate of the yen was ¥91.8 against the U.S. dollar and ¥129.7 against the euro, which was 8.4% and 9.5% higher, respectively, than the prior year.  On a local currency basis, sales decreased 1% year-on-year.  For references to sales on a local currency basis, see Note on page 10.

Operating income was ¥31.8 billion ($342 million), an improvement of ¥259.6 billion year-on-year.  Operating results improved significantly primarily due to an improvement in operating results in the Financial Services segment, and both an improvement in the cost of sales ratio and a reduction in selling, general and administrative expenses mainly in the CPD segment.  Excluding equity in net loss of affiliated companies, restructuring charges and a non-cash charge related to LCD television asset impairment, operating income on an as adjusted basis improved ¥340.7 billion to ¥213.4 billion ($2,295 million).

Equity in net loss of affiliated companies, recorded within operating income, was ¥30.2 billion ($325 million), an increased loss of ¥5.1 billion year-on-year.  Sony recorded equity in net loss for Sony Ericsson Mobile Communication AB (“Sony Ericsson”) of ¥34.5 billion ($371 million) compared to equity in net loss of ¥30.3 billion in the previous fiscal year.  Equity in net income for S-LCD Corporation (“S-LCD”), a joint venture with Samsung Electronics Co., Ltd., decreased ¥6.5 billion year-on-year to ¥0.4 billion ($4 million).

The net effect of other income and expenses was an expense of ¥4.9 billion ($53 million), a deterioration of ¥57.7 billion year-on-year, primarily due to the recording of a net foreign exchange loss in the current fiscal year versus a significant net foreign exchange gain recorded in the prior fiscal year.

Income before income taxes of ¥26.9 billion ($289 million) was recorded, an improvement of ¥201.9 billion year-on-year.

Income taxes: During the current fiscal year, Sony recorded ¥14.0 billion ($150 million) of income taxes resulting in an effective tax rate of 51.9%.  This was primarily due to the impact of equity investments reported net of income taxes, partially offset by lower effective tax rates on profits in the insurance business.
 
 
2

 
 
Net loss attributable to Sony Corporation’s stockholders, which excludes net income attributable to noncontrolling interests, was ¥40.8 billion ($439 million), a ¥58.1 billion improvement year-on-year.


Operating Performance Highlights by Business Segment

Sony realigned its reportable segments from the first quarter of the fiscal year ended March 31, 2010 to reflect its reorganization as of April 1, 2009, primarily repositioning operations previously reported within the Electronics and Game segments and establishing the CPD, Networked Products & Services (“NPS”) and B2B & Disc Manufacturing (“B2B & Disc”) segments.  The CPD segment includes products such as televisions, digital imaging, audio and video, semiconductors and components.  The equity results of S-LCD are also included within the CPD segment.  The NPS segment includes the game business as well as PCs and other networked businesses.  The B2B & Disc segment is comprised of the B2B business, including broadcast- and professional-use products, as well as Blu-ray DiscTM, DVD and CD disc manufacturing.

Additionally, Music is a new reportable segment effective from the first quarter of the fiscal year ended March 31, 2010.  The Music segment includes Sony Music Entertainment (“SME”), Sony Music Entertainment (Japan) Inc. (“SMEJ”), and a 50% owned U.S.-based joint venture in the music publishing business, Sony/ATV Music Publishing LLC (“Sony/ATV”).

Pictures and Financial Services continue to be reportable segments.  The equity earnings from Sony Ericsson are presented as a separate segment.

In connection with this realignment, both the sales and operating income (loss) of each segment in the fiscal year ended March 31, 2009 have been restated to conform to the presentation for the fiscal year ended March 31, 2010.

“Sales and operating revenue” in each business segment represents sales and operating revenue recorded before intersegment transactions are eliminated.  “Operating income (loss)” in each business segment represents operating income (loss) reported before intersegment transactions are eliminated and excludes unallocated corporate expenses.


Consumer Products & Devices

   
(Billions of yen, millions of U.S. dollars)
 
   
Fiscal year ended March 31
 
   
2009
   
2010
   
Change in
yen
   
2010
 
Sales and operating revenue
  ¥ 4,031.5     ¥ 3,227.7       -19.9 %   $ 34,707  
Operating income (loss)
    (115.1 )     (46.5 )     -       (500 )

Unless otherwise specified, all amounts are on a U.S. GAAP basis.

Sales decreased by 19.9% year-on-year (a decrease of 14% on a local currency basis) to ¥3,227.7 billion ($34,707 million).  Sales to outside customers decreased 18.8% year-on-year.  This was primarily as a result of unfavorable foreign currency exchange rates, a decrease in sales of BRAVIATM LCD televisions due to a decline in unit selling prices and a decrease in sales of Handycam® video cameras and Cyber-shotTM compact digital cameras due to the contraction of these markets.

Operating loss of ¥46.5 billion ($500 million) was recorded, an improvement of ¥68.6 billion year-on-year.  This was driven by an improvement in the cost of sales ratio and a reduction in selling, general and administrative expenses, partially offset by a decrease in gross profit due to lower sales, unfavorable foreign currency exchange rates and an increase in restructuring charges.  Restructuring charges were ¥72.0 billion ($774 million) compared with ¥49.3 billion recorded in the prior fiscal year.  In the fiscal year ended March 31, 2010, a ¥27.1 billion ($291 million) non-cash charge related to LCD television asset impairment, not included in restructuring charges, was recorded.  (For reference to LCD television asset impairment, see footnote *** on page 2.)  Products contributing to the improvement in operating results (excluding restructuring charges) include BRAVIA LCD televisions and Cyber-shot compact digital cameras, reflecting the benefits of cost reduction activities that exceeded the impact of the decrease in sales, and images sensors, that saw an increase in sales.  This was partially offset by lower operating results for system LSIs for the game business which were affected by lower sales resulting from price reductions driven by cost saving efforts.
 
 
3

 
 
Networked Products & Services

    (Billions of yen, millions of U.S. dollars)  
    Fiscal year ended March 31  
   
2009
   
2010
   
Change in
yen
   
2010
 
Sales and operating revenue
  ¥ 1,755.6     ¥ 1,575.8       -10.2 %   $ 16,945  
Operating income (loss)
    (87.4 )     (83.1 )     -       (893 )

Unless otherwise specified, all amounts are on a U.S. GAAP basis.

Sales decreased 10.2% year-on-year (a 5% decrease on a local currency basis) to ¥1,575.8 billion ($16,945 million), primarily due to a decrease in sales in the game business and of VAIOTM PCs.  Sales in the game business decreased mainly due to unfavorable foreign currency exchange rates, decreases in unit sales of PSP® (PlayStation Portable) (“PSP”) hardware and of PlayStation®2 (“PS2”) software.  This decrease was partially offset by increased unit sales of PlayStation®3 (“PS3”) software, driven by the expanded PS3 platform as a result of the launch of a new model.  Approximately 13.0 million units of PS3 hardware were sold in the current fiscal year, compared to approximately 10.1 million units in the previous fiscal year.  Approximately 9.9 million PSP units were sold in the current fiscal year, compared to approximately 14.1 million units in the prior fiscal year.  Approximately 7.3 million PS2 units were sold in the current fiscal year, compared to approximately 7.9 million units in the previous fiscal year.

An operating loss of ¥83.1 billion ($893 million) was recorded, an improvement of ¥4.4 billion year-on-year, due to improved profitability from products including Walkman® digital music players.  This improvement was partially offset by deterioration in the game business.  Lower unit sales of PS2 software and of PSP hardware mainly contributed to this deterioration, partially offset by the cost reduction of PS3 hardware and increased unit sales of PS3 software.


B2B & Disc Manufacturing

 
 
 
 
    (Billions of yen, millions of U.S. dollars)  
    Fiscal year ended March 31  
 
 
2009
   
2010
   
Change in
yen
   
2010
 
Sales and operating revenue
  ¥ 560.0     ¥ 504.2       -10.0 %   $ 5,422  
Operating income (loss)
    6.5       (7.2 )     -       (78 )

Unless otherwise specified, all amounts are on a U.S. GAAP basis.

Sales decreased 10.0% year-on-year (a 2% decrease on a local currency basis) to ¥504.2 billion ($5,422 million).  Sales to outside customers decreased 13.0% year-on-year.  This decrease was primarily due to unfavorable foreign currency exchange rates and a decrease in sales of broadcast- and professional-use products in developed countries reflecting a deterioration in the business environment.  Unit selling price declines in the disc manufacturing business also contributed to the decrease in overall segment sales.
 
 
4

 
 
An operating loss of ¥7.2 billion ($78 million) was recorded compared to operating income of ¥6.5 billion in the previous fiscal year.  This was due to deterioration in the profitability of broadcast- and professional-use products and in the disc manufacturing business brought on by the factors noted above.


*    *    *    *    *


Total Inventory for the CPD, NPS and B2B & Disc segments, as of March 31, 2010, was ¥570.0 billion ($6,129 million), a decrease of ¥174.3 billion, or 23.4% as compared with the level as of March 31, 2009.  Inventory increased by ¥9.3 billion, or 1.7% compared with the level as of December 31, 2009.


Pictures
    (Billions of yen, millions of U.S. dollars)  
    Fiscal Year ended March 31  
   
2009
   
2010
   
Change in
yen
   
2010
 
Sales and operating revenue
  ¥ 717.5     ¥ 705.2       -1.7 %   $ 7,583  
Operating income
    29.9       42.8       + 43.1       460  

Unless otherwise specified, all amounts are on a U.S. GAAP basis.  The results presented above are a yen-translation of the results of Sony Pictures Entertainment (“SPE”), a U.S- based operation that aggregates the results of its worldwide subsidiaries on a U.S. dollar basis.  Management analyzes the results of SPE in U.S. dollars, so discussion of certain portions of its results is specified as being on “a U.S. dollar basis.”

Sales decreased 1.7% year-on-year (a 7% increase on a U.S. dollar basis) due to the appreciation of the yen against the U.S. dollar.  On a U.S. dollar basis, motion picture revenues increased primarily due to higher worldwide theatrical and home entertainment revenues from the current year’s film slate which included strong performances from 2012, Angels & Demons and Michael Jackson’s This Is It.  This was partially offset by a decrease in home entertainment revenues from prior year’s films.  Television revenues increased on a U.S. dollar basis primarily due to higher advertising revenues from a number of international channels, including a significant increase in India from the broadcasting of the Indian Premier League cricket competition.

Operating income increased 43.1% year-on-year.  This increase was primarily due to the recognition of gains on the sale of a portion of SPE’s equity interest in both a Latin American premium pay television business (HBO Latin America) and a U.S. cable network (Game Show Network), as well as the sale of all of its equity interest in a Central European premium pay television business (HBO Central Europe).  The total gain recognized from these sales was ¥30.3 billion ($326 million).  The current year’s operating results were negatively impacted by the decrease in home entertainment revenues noted above and the write-off of certain development costs.


Music
 
 
 
 
    (Billions of yen, millions of U.S. dollars)  
    Fiscal Year ended March 31  
   
2009
   
2010
   
Change in
yen
   
2010
 
Sales and operating revenue
  ¥ 387.1     ¥ 522.6       +35.0 %   $ 5,620  
Operating income
    27.8       36.5       +31.1       393  
 
 
5

 
 
Unless otherwise specified, all amounts are reported on a U.S. GAAP basis.  The results presented above include the yen-translated results of SME, a U.S.-based operation which aggregates the results of its worldwide subsidiaries on a U.S. dollar basis, the results of SMEJ, a Japan-based music company which aggregates its results in yen, and the yen-translated consolidated results of Sony/ATV, a 50% owned U.S- based joint venture in the music publishing business which aggregates the results of its worldwide subsidiaries on a U.S. dollar basis.

Sales increased 35.0% year-on-year primarily because results for the current fiscal year include the full year results for SME which was consolidated as a wholly-owned subsidiary beginning October 1, 2008.

On a pro forma basis, had SME been fully consolidated for the previous fiscal year, sales in the Music segment for the previous fiscal year would have been ¥549.1 billion.  Compared with these pro forma sales, Music segment sales during the current fiscal year decreased 5% (virtually flat year-on-year in total segment sales when converting sales of SME and Sony/ATV on a constant U.S. dollar basis).  Although full year sales were favorably impacted by a number of new releases and strong sales of Michael Jackson catalog product, sales decreased due to the appreciation of the yen against the U.S. dollar as well as the continued contraction of the physical music market.

In addition to Michael Jackson’s catalog albums, best-selling new releases during the year included Susan Boyle’s I Dreamed a Dream, the Michael Jackson’s This Is It soundtrack, Alicia Keys’ The Element of Freedom and Glee the Music Vol. 1 & 2, music collections from the hit U.S. television show, Glee.  In Japan, best-selling albums included Michael Jackson’s catalog albums and ikimono-gakari’s HAJIMARI NO UTA.

Operating income increased 31.1% year-on-year.  Results for the first half of the previous fiscal year included equity in net loss of ¥6.0 billion for SONY BMG MUSIC ENTERTAINMENT.  On a pro forma basis, had SME been fully consolidated for the previous fiscal year, operating income for the Music segment for the previous fiscal year would have been ¥21.3 billion.  Compared with this pro forma operating income, Music segment operating income during the current fiscal year increased 72% (a 78% increase in total segment operating income, when converting operating income of SME and Sony/ATV on a constant U.S. dollar basis).  This increase was primarily due to improved results from SME and SMEJ.  The improved results at SME were primarily due to the contribution from hit releases, Michael Jackson catalog product sales, growth in new music related businesses (such as concerts, film and television, and sponsorships), as well as a year-on-year decrease in overhead and restructuring costs.  Results at SMEJ improved mainly due to the contribution from hit releases as well as year-on-year decreases in advertisement expenses and restructuring charges.


Financial Services

   
(Billions of yen, millions of U.S. dollars)
 
    Fiscal year ended March 31  
   
2009
   
2010
   
Change in
yen
   
2010
 
Financial services revenue
  ¥ 538.2     ¥ 851.4       +58.2 %   $ 9,155  
Operating income (loss)
    (31.2 )     162.5       -       1,747  

In Sony’s Financial Services segment, the results include Sony Financial Holdings, Inc. (“SFH”) and SFH’s consolidated subsidiaries such as Sony Life Insurance Co., Ltd. (“Sony Life”), Sony Assurance Inc. and Sony Bank Inc. (“Sony Bank”), as well as the results for Sony Finance International Inc. (“SFI”).  Unless otherwise specified, all amounts are reported on a U.S. GAAP basis.  Therefore, the results of Sony Life shown below differ from the results that SFH and Sony Life disclose on a Japanese statutory basis.

Financial services revenue increased 58.2% year-on-year to ¥851.4 billion ($9,155 million) mainly due to an increase in revenue at Sony Life.  Revenue at Sony Life was ¥740.4 billion ($7,962 million), a ¥309.9 billion or 72.0% increase year-on-year.  Revenue increased significantly year-on-year mainly due to an improvement in net gains from investments in the separate account, an improvement in net valuation gains from investments in convertible bonds in the general account and a significant decrease in impairment losses on equity securities in the general account, all as a result of the significant rise in the Japanese stock market in the current fiscal year, as compared with a significant decline following the global financial crisis in the previous fiscal year.  Revenue from insurance premiums at Sony Life increased, reflecting a steady increase in policy amount in force.
 
 
6

 
 
Operating income of ¥162.5 billion ($1,747 million) was recorded, compared to an operating loss of ¥31.2 billion in the previous fiscal year mainly as a result of a significant improvement in operating results at Sony Life.  Operating income in the current fiscal year at Sony Life was ¥166.6 billion ($1,792 million), as compared to an operating loss of ¥29.8 billion in the previous fiscal year, mainly due to the improvement in net valuation gains from investments in convertible bonds in the general account, a decrease in the provision of policy reserves because of the revision of the future investment yield of variable life insurance products in the separate account and the significant decrease in impairment losses on equity securities in the general account, all as a result of the improved situation in the Japanese stock market mentioned above.


Sony Ericsson Mobile Communications AB

The following operating results for Sony Ericsson, which is accounted for by the equity method as Sony Corporation’s ownership percentage is 50%, are not consolidated in Sony’s consolidated financial statements.  However, Sony believes that this disclosure provides additional useful analytical information to investors regarding operating performance of Sony.
   
(Millions of euro)
 
   
Year ended March 31
 
   
2009
   
2010
   
Change in euro
 
Sales and operating revenue
  10,278     6,457       -37.2 %
Income (loss) before taxes
    (633 )     (654 )     -  
Net income (loss)
    (489 )     (522 )     -  
 
Unless otherwise specified, all amounts are on a U.S. GAAP basis.

Sales for the year ended March 31, 2010 decreased 37.2% year-on-year, mainly driven by significantly lower unit shipments as a result of continued challenging market conditions in all regions.  Despite the significantly lower sales, the loss before taxes increased only slightly to €654 million compared to the previous year, primarily due to a year-on-year reduction in research and development expenses, as well as selling and administrative expenses.  As a result, Sony recorded equity in net loss of Sony Ericsson of ¥34.5 billion ($371 million) for the current fiscal year, compared to a loss of ¥30.3 billion in the prior fiscal year.


Cash Flows

For Consolidated Statements of Cash Flows, charts showing Sony’s cash flow information for all segments, all segments excluding the Financial Services segment and the Financial Services segment alone, please refer to pages F-5 and F-14 respectively.

Operating Activities: During the fiscal year ended March 31, 2010, there was a net cash inflow of ¥912.9 billion ($9,816 million) from operating activities, an increase of ¥505.8 billion, or 124.2% year-on-year.

For all segments excluding the Financial Services segment, there was a net cash inflow of ¥570.2 billion ($6,131 million) for the current fiscal year, an increase of ¥457.5 billion, or 406.0% year-on-year.  The major cash inflow factors included a cash contribution from net income after taking into account depreciation and amortization (including amortization of film costs), an increase in notes and accounts payable, trade, and a decrease in inventories.  This exceeded cash outflow, which included increases in film costs and in notes and accounts receivable, trade.  Compared with the prior fiscal year, the net cash inflow increased mainly due to an increase in notes and accounts payable, trade in the current fiscal year compared to a decrease in the prior fiscal year and lower tax payments. This increase was partially offset by an increase in notes and accounts receivable, trade in the current fiscal year compared to a decrease in the prior fiscal year.
 
 
7

 
 
The Financial Services segment had a net cash inflow of ¥348.0 billion ($3,742 million), an increase of ¥47.9 billion, or 16.0% year-on-year.  For the current fiscal year, net cash inflow was generated primarily due to an increase in revenue from insurance premiums as a result of a steady increase in policy amount in force at Sony Life.  Compared with the prior fiscal year, net cash inflow increased primarily reflecting the increase in revenue from insurance premiums at Sony Life noted above.

Investing Activities: During the current fiscal year, Sony used ¥746.0 billion ($8,022 million) of net cash in investing activities, a decrease of ¥335.3 billion, or 31.0% year-on-year.

For all segments excluding the Financial Services segment, there was ¥247.9 billion ($2,666 million) of net cash used, a decrease of ¥239.5 billion, or 49.1% year-on-year.  During the current fiscal year, net cash was used mainly for purchases of manufacturing equipment.  The net cash used decreased year-on-year primarily as a result of lower investments in and purchases of manufacturing equipment, although the prior fiscal year benefited from proceeds generated mainly from the sale of semiconductor fabrication equipment.

The Financial Services segment used ¥475.7 billion ($5,115 million) of net cash, a decrease of ¥126.6 billion, or 21.0% year-on-year.  Payments for investments and advances, carried out primarily at Sony Life and Sony Bank, where operations are expanding, exceeded proceeds from the maturities of marketable securities, sales of securities investments and collections of advances.  The net cash used within the Financial Services segment decreased year-on-year primarily due to a decrease in investments at Sony Bank.

In all segments excluding the Financial Services segment, net cash generated by operating and investing activities combined* for the current fiscal year was ¥322.3 billion ($3,465 million), an improvement of ¥697.1 billion compared to net cash used in the prior fiscal year.

Financing Activities: During the current fiscal year, ¥365.0 billion ($3,925 million) of net cash was provided by financing activities, an increase of ¥97.6 billion, or 36.5% year-on-year.  For all segments excluding the Financial Services segment, there was a ¥98.6 billion ($1,061 million) net cash inflow, an increase of ¥88.7 billion or 891.7% year-on year.  This was primarily due to issuances of long-term corporate bonds and borrowings from banks in the current fiscal year, which were partially offset by net repayments of short-term borrowings including commercial paper.  In June 2009, Sony Corporation issued domestic straight bonds totaling ¥220 billion ($2,366 million) in Japan with maturities ranging from 3 to 10 years.  In the Financial Services segment, financing activities generated ¥238.6 billion ($2,566 million) of net cash, a decrease of ¥21.7 billion, or 8.3% year-on-year, primarily due to a decrease in short-term borrowings, net for the current fiscal year compared to an increase for the prior fiscal year.

Total Cash and Cash Equivalents: Accounting for the above factors and the effect of fluctuations in exchange rates, the total outstanding balance of cash and cash equivalents at March 31, 2010 was ¥1,191.6 billion ($12,813 million).  The outstanding balance of cash and cash equivalents of all segments excluding the Financial Services segment was ¥984.9 billion ($10,590 million), an increase of ¥419.9 billion, or 74.3%, compared with the balance as of March 31, 2009.  Sony believes it continues to maintain sufficient liquidity through access to a total, translated into yen, of ¥788.5 billion of unused committed lines of credit with financial institutions in addition to the cash and cash equivalents balance at March 31, 2010.  Within the Financial Services segment, the outstanding balance of cash and cash equivalents was ¥206.7 billion ($2,223 million), an increase of ¥110.9 billion, or 115.8%, compared with the balance as of March 31, 2009.

*  Sony has included the information for cash flow from operating and investing activities combined excluding the Financial Services segment’s activities, as management frequently monitors this financial measure, and believes this non-GAAP measurement is important for use in evaluating Sony’s ability to generate cash to maintain liquidity and fund debt principal and dividend payments from business activities other than its Financial Services segment.  This information is derived from the reconciliations prepared in the section Condensed Statements of Cash Flows on page F-14.  This information and the separate condensed presentations shown below are not required or prepared in accordance with U.S. GAAP.  The Financial Services segment’s cash flow is excluded from the measure because SFH, which constitutes a majority of the Financial Services segment, is a separate publicly traded entity in Japan with a significant minority interest and it, as well as its subsidiaries, secure liquidity on their own.  This measure may not be comparable to those of other companies.  This measure has limitations, because it does not represent residual cash flows available for discretionary expenditures principally due to the fact that the measure does not deduct the principal payments required for debt service.  Therefore, Sony believes it is important to view this measure as supplemental to its entire statement of cash flows and together with Sony’s disclosures regarding investments, available credit facilities and overall liquidity.
 
 
8

 
 
A reconciliation of the differences between the Consolidated Statement of Cash Flows reported and cash flows from operating and investing activities combined excluding the Financial Services segment’s activities is as follows:

   
(Billions of yen, millions of U.S. dollars)
 
   
Fiscal year ended March 31
 
   
2009
   
2010
   
2010
 
                   
                   
Net cash provided by operating activities reported
  ¥ 407.2     ¥ 912.9     $ 9,816  
   in the consolidated statements of cash flows                        
Net cash used in investing activities reported in the
    (1,081.3 )     (746.0 )     (8,022 )
   consolidated statements of cash flows                        
      (674.1 )     166.9       1,794  
                         
Less: Net cash provided by operating activities
    300.1       348.0       3,742  
   within the Financial Services segment                        
Less: Net cash used in investing activities within the
    (602.4 )     (475.7 )     (5,115 )
   Financial Services segment                        
Eliminations **
    (3.0 )     27.7       298  
                         
Cash flow from operating and investing activities
  ¥ (374.8 )   ¥ 322.3     $ 3,465  
   combined excluding the Financial Services                        
   segment’s activities                        

**  Eliminations primarily consist of intersegment loans and dividend payments.  Intersegment loans are between Sony Corporation and SFI, an entity included within the Financial Services segment.


Consolidated Results for the Fourth Quarter ended March 31, 2010

Sales were ¥1,715.1 billion ($18,442 million), an increase of 12.5% compared with the same quarter of the previous fiscal year.

During the quarter ended March 31, 2010, the average rate of the yen was ¥89.7 against the U.S. dollar and ¥124.1 against the euro, which was 3.2% higher and 3.1% lower, respectively, than the prior fiscal year’s fourth quarter.  On a local currency basis, consolidated sales increased 12% year-on-year.  For references to sales on a local currency basis, see Note on page 10.

In the CPD segment, sales increased significantly due to increased sales of imaging sensors, small to mid-sized LCD panels and system LSIs for the game business, although sales of BRAVIA LCD televisions decreased.  In the NPS segment, sales increased significantly due to higher sales of VAIO PCs and in the game business and other products.  In the B2B & Disc segment, sales increased mainly due to higher disc manufacturing sales and sales of broadcast- and professional-use products.  In the Pictures segment, sales increased primarily due to higher worldwide home entertainment revenues from films including Michael Jackson’s This Is It and 2012.  In the Music segment, sales increased due to the strong sales of a number of recent releases including Sade’s new studio release, Soldier of Love, new breakthrough artist Ke$ha’s debut release, Animal and Usher’s recent release, Raymond v Raymond.  In the Financial Services segment, revenue increased significantly due primarily to an improvement in net valuation gains from investments in convertible bonds in the general account, an improvement in net gains from investments in the separate account, an increase in revenue from insurance premiums and improvement in net gains from other investments in the general account at Sony Life.
  
 
9

 
An operating loss of ¥56.0 billion ($603 million) was reported, compared to an operating loss of ¥294.3 billion in the same quarter of the previous fiscal year.  The primary factors causing the improved results include an improvement in the cost of sales ratio and a reduction in selling, general and administrative expenses primarily in the CPD segment and an improvement in operating results in the Financial Services segment.

In the CPD segment, operating loss improved significantly due to higher profitability in imaging sensors, Cyber-Shot compact digital cameras and other products, although BRAVIA LCD televisions profitability decreased due to the recording of a ¥27.1 billion non-cash charge related to LCD television asset impairment and the impact of sales declines.  (For reference to LCD television asset impairment, see footnote *** on page 2.)  In the NPS segment, operating loss decreased due to an improvement in the operating results of the game business, VAIO PCs and other products.  In the B2B & Disc segment, operating loss decreased mainly due to an improvement in the profitability of broadcast- and professional-use products and disc manufacturing both from higher sales.  In the Pictures segment, operating income increased significantly due to the sale of a portion of SPE’s equity interest in HBO Latin America and the sale of all of its equity interest in HBO Central Europe.  The total gain recognized from these sales was ¥22.0 billion ($236 million).  Despite increased sales, an operating loss was recorded for the Music segment compared to operating income in the prior fiscal year’s fourth quarter, primarily due to higher talent costs as well as higher restructuring costs associated with the latest initiatives to reduce the worldwide cost structure.  In the Financial Services segment, operating income significantly increased due to the above-noted factors in the general account at Sony Life and the decrease in provisions of policy reserves because of the revision of the future investment yield of variable life insurance products in the separate account.

Restructuring charges, recorded as operating expenses, amounted to ¥44.1 billion ($474 million) for the current quarter compared to ¥61.9 billion for the same quarter of the previous fiscal year.

Equity in net income of affiliated companies, recorded within operating loss, was ¥3.1 billion ($33 million) compared to equity in net loss of ¥17.7 billion in the same quarter of the previous fiscal year.  Equity in net income of Sony Ericsson was ¥1.1 billion ($11 million), compared to a loss of ¥17.8 billion in the same quarter of the previous fiscal year.  This improvement was primarily due to a more favorable product mix, the positive impact of the cost reduction program and the benefit from the resolution of certain royalty matters during the current quarter.  Equity in net income for S-LCD increased ¥0.6 billion compared to the same quarter of the prior fiscal year to ¥1.4 billion ($15 million) in the current quarter.

The net effect of other income and expenses improved by ¥26.4 billion ($284 million) primarily due to the recording of a net foreign exchange gain in the current quarter versus a significant net foreign exchange loss in the prior year’s fourth quarter.

Loss before income taxes was ¥47.0 billion ($505 million), compared to a loss of ¥311.6 billion in the same quarter of the previous fiscal year due to the improvement in operating results as discussed above.

Income taxes: Sony recorded an income tax benefit amounting to ¥5.4 billion ($58 million).  In the fourth quarter of the current fiscal year, the effective tax rate was 11.5% mainly due to an increase in tax reserves.

Net loss attributable to Sony Corporation’s stockholders was ¥56.6 billion ($608 million), compared to a loss of ¥165.1 billion in the same quarter of the previous fiscal year.


Note
Sales on a local currency basis described herein reflect sales obtained by applying the yen’s monthly average exchange rates in the previous fiscal year and the same quarter of the previous fiscal year to local currency-denominated monthly sales in the current fiscal year and the current quarter.  Sales on a local currency basis are not reflected in Sony’s consolidated financial statements and are not measures in accordance with U.S. GAAP.  Sony does not believe that these measures are a substitute for U.S. GAAP measures.  However, Sony believes that disclosing sales information on a local currency basis provides additional useful analytical information to investors regarding the operating performance of Sony.
 
 
10

 
 
Rewarding Shareholders

Sony believes that continuously increasing corporate value and providing dividends are essential to rewarding shareholders.  It is Sony’s policy to utilize retained earnings, after ensuring the perpetuation of stable dividends, to carry out various investments that contribute to an increase in corporate value such as those that ensure future growth and strengthen competitiveness.

A year-end dividend of ¥12.5 ($0.13) per share (the same as the amount paid in the previous fiscal year) will be payable as of June 2, 2010.  Sony has already paid an interim dividend in December 2009 of ¥12.5 ($0.13) per share to each shareholder bringing the total annual dividend to ¥25 ($0.27) per share.

With regards to the annual dividend for the fiscal year ending March 31, 2011, Sony has not yet decided on the amount and will make this decision based on future financial results and cash flows.


Outlook for the Fiscal Year ending March 31, 2011
 
The forecast for consolidated results for the fiscal year ending March 31, 2011 are as follows:

    (Billions of yen)  
    Current Forecast  
Change from
March 31, 2010
Results
    March 31, 2010
Results
 
Sales and operating revenue
  ¥ 7,600   +5 %   ¥ 7,214.0  
Operating income
    160   404       31.8  
Income before income taxes
    140   420       26.9  
Net income (loss) attributable to
Sony Corporation’s stockholders
    50   -       (40.8 )

Supplemental Information
In addition to operating income, Sony’s management also evaluates Sony’s performance using non-U.S. GAAP adjusted operating income.  Operating income, as adjusted, which excludes equity in net income (loss) of affiliated companies, restructuring charges and LCD television asset impairment, is not a presentation in accordance with U.S. GAAP, and is presented to enhance investors’ understanding of Sony’s operating income by providing an alternative measure that may be useful to understand Sony’s historical and prospective operating performance.

    (Billions of yen)  
   
Current
Forecast
   
Change from
March 31, 2010
Results
   
March 31, 2010
Results
 
Operating income
  ¥ 160       +404 %   ¥ 31.8  
Less: Equity in net income (loss) of affiliated companies
 
10  
      -       (30.2 )
Add: Restructuring charges recorded within operating expenses
    80       -36       124.3  
Add: LCD television asset impairment
    -       -       27.1  
Operating income, as adjusted
  ¥ 230       +8 %   ¥ 213.4  

Sony’s management uses this measure to review operating trends, perform analytical comparisons and assess whether its structural transformation initiatives are achieving its objectives. This supplemental non-U.S. GAAP measure should be considered in addition to, not as a substitute for, Sony’s operating income (loss) in accordance with U.S. GAAP.
 
 
11

 
 
   
(Billions of yen)
 
   
Current
Forecast
   
Change from
March 31, 2010
Results
   
March 31, 2010
 Results
 
Capital expenditures
    (addition to Property, Plant and Equipment)*
  ¥ 220       +14 %   ¥ 192.7  
Depreciation and amortization**
    340       -8       371.0  
[for Property, Plant and Equipment (included above)
    230       -12       260.2 ]
Research and development expenses
    450       +4       432.0  

*   Investments in equity affiliates are not included within the forecast for capital expenditures.

**  The forecast for depreciation and amortization includes amortization expenses for intangible assets and for deferred insurance acquisition costs.

Assumed foreign currency exchange rates: approximately ¥90 to the U.S. dollar and approximately ¥125 to the euro.
 
This forecast is based on management’s current expectations and is subject to uncertainties and changes in circumstances.  Actual results may differ materially from those included in this forecast due to a variety of factors.  See “Cautionary Statement” below.

As is Sony’s policy, the effects of gains and losses on investments held by Sony Life, due to market fluctuations for the fiscal year ending March 31, 2011, have not been incorporated within the above forecast as Sony cannot predict where the financial markets will be after April 1, 2010.  Accordingly, these market fluctuations could further impact the current forecast.
 
Restructuring charges are expected to be approximately ¥80 billion for the Sony group in the fiscal year ending March 31, 2011 compared to ¥124.3 billion recorded in the fiscal year ended March 31, 2010.  This amount is recorded as an operating expense in the above forecast for operating income.

Equity in net income of affiliated companies is expected to be recorded in the fiscal year ending March 31, 2011, compared with equity in net loss in the fiscal year ended March 31, 2010, primarily due to an expected significant improvement at Sony Ericsson.

The forecast for each business segment is as follows:

CPD

Despite unfavorable foreign currency exchange rates, a significant increase in sales is expected and operating income is expected to be recorded compared to a loss in the fiscal year ended March 31, 2010, mainly due to expected improved performance in the television business as a result of a significant increase in unit sales and ongoing structural transformation initiatives resulting in cost reductions.

NPS

Sales are expected to increase due to an expected increase in sales of VAIO PCs, network services, Digital Readers and other products.  Operating loss is also expected to decrease significantly due to an expected improvement in the results in the game business and VAIO PCs.


B2B & Disc Manufacturing

A slight increase in sales is expected primarily due to an increase in B2B business sales.  Operating loss is expected to be almost unchanged year-on-year primarily due to expected unfavorable foreign currency exchange rates.
 
 
12

 
 
Pictures

Sales are expected to decrease primarily due to lower worldwide theatrical and home entertainment revenues, partially offset by an increase in advertising and subscription revenues from SPE’s international channels. Operating income is also expected to decrease due to the absence of gains on the sale of assets recognized in the fiscal year ended March 31, 2010 and the factors contributing to the decrease in sales mentioned above.

Music

Sales are expected to decrease and operating income is expected to decrease slightly primarily due to the ongoing decline in the physical music market and lower contribution from Michael Jackson catalog product compared to the fiscal year ended March 31, 2010.

Financial Services

In the fiscal year ended March 31, 2010, operating results in the Financial Services segment improved significantly due to an approximately ¥30 billion positive impact at Sony Life as a result of improvements in the Japanese stock market and due to active changes in the composition of the investment portfolio at Sony Life reflecting the market improvement.  Revenue and operating income are expected to decrease in the fiscal year ending March 31, 2011, as due to Sony’s policy, the effects of gains and losses on investments held by Sony Life due to market fluctuations for the fiscal year ending March 31, 2011, have not been incorporated within the above forecast.  The expected decrease in revenue and operating income for the fiscal year ending March 31, 2011 also reflects an expected decrease in net gains from investments in the general account as well as anticipated increases in operating expenses and insurance payments at Sony Life.
 
Business Direction for the Fiscal Year ending March 31, 2011

For the fiscal year ending March 31, 2011, Sony plans to aggressively pursue the following initiatives in order to create future revenue sources.  Sony plans to launch 3D-related products and network services and plans to develop other new businesses to realize future growth.  Sony also plans to continue to enhance profitable business structures through proactive transformation initiatives and cost reductions.
 
Cautionary Statement
Statements made in this release with respect to Sony’s current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Sony.  Forward-looking statements include, but are not limited to, those statements using words such as “believe,” “expect,” “plans,” “strategy,” “prospects,” “forecast,” “estimate,” “project,” “anticipate,” “aim,” “intend,” “seek,” “may,” “might,” “could” or “should,” and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions.  From time to time, oral or written forward-looking statements may also be included in other materials released to the public.  These statements are based on management’s assumptions and beliefs in light of the information currently available to it.  Sony cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them.  You also should not rely on any obligation of Sony to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.  Sony disclaims any such obligation.  Risks and uncertainties that might affect Sony include, but are not limited to (i) the global economic environment in which Sony operates and the economic conditions in Sony’s markets, particularly levels of consumer spending; (ii) exchange rates, particularly between the yen and the U.S. dollar, the euro and other currencies in which Sony makes significant sales and incurs production costs, or in which Sony’s assets and liabilities are denominated; (iii) Sony’s ability to continue to design and develop and win acceptance of, as well as achieve sufficient cost reductions for, its products and services, including platforms within the game business, which are offered in highly competitive markets characterized by continual new product introductions, rapid development in technology and subjective and changing consumer preferences; (iv) Sony’s ability and timing to recoup large-scale investments required for technology development and increasing production capacity; (v) Sony’s ability to successfully implement business restructuring and transformation efforts; (vi) Sony’s ability to successfully implement its hardware, software, and content integration strategy and to develop and implement successful sales and distribution strategies in light of the Internet and other technological developments; (vii) Sony’s continued ability to devote sufficient resources to research and development and, with respect to capital expenditures, to correctly prioritize investments; (viii) Sony’s ability to maintain product quality; (ix) Sony’s ability to secure adequate funding to finance restructuring activities and capital investments given the current state of global capital markets; (x) the success of Sony’s joint ventures and alliances; (xi) the outcome of pending legal and/or regulatory proceedings; (xii) shifts in customer demand for financial services such as life insurance and Sony’s ability to successfully conduct asset liability management in the Financial Services segment; and (xiii) the impact of unfavorable conditions or developments (including market fluctuations or volatility) in the Japanese equity markets on the revenue and operating income of the Financial Services segment.  Risks and uncertainties also include the impact of any future events with material adverse impacts.
  
 
13

 
 
Investor Relations Contacts:


Tokyo
 
New York
 
London
Gen Tsuchikawa
 
Sam Levenson
 
Yas Hasegawa
+81-(0)3-6748-2180
 
+1-212-833-6722
 
+44-(0)20-7426-8696

Home Page: http://www.sony.net/IR/
Presentation Slides: http://www.sony.net/SonyInfo/IR/financial/fr/09q4_sonypre.pdf
 
 
14

 
 
Consolidated Financial Statements
                             
Consolidated Balance Sheets
                             
   
(Millions of yen, millions of U.S. dollars)
 
   
March 31
 
ASSETS
 
2009
   
2010
   
Change from 2009
   
2010
 
Current assets:
                             
 
Cash and cash equivalents
  ¥ 660,789     ¥ 1,191,608     ¥ +530,819       +80.3 %   $ 12,813  
 
Marketable securities
    466,912       579,493       +112,581       +24.1       6,231  
 
Notes and accounts receivable, trade
    963,837       996,100       +32,263       +3.3       10,711  
 
Allowance for doubtful accounts and sales returns
    (110,383 )     (104,475 )     +5,908       -5.4       (1,123 )
 
Inventories
    813,068       645,455       -167,613       -20.6       6,940  
 
Deferred income taxes
    189,703       197,598       +7,895       +4.2       2,125  
 
Prepaid expenses and other current assets
    636,709       627,093       -9,616       -1.5       6,742  
      3,620,635       4,132,872       +512,237       +14.1       44,439  
                                         
Film costs
    306,877       310,065       +3,188       +1.0       3,334  
                                         
Investments and advances:
                                       
 
Affiliated companies
    236,779       229,051       -7,728       -3.3       2,463  
 
Securities investments and other
    4,561,651       5,070,342       +508,691       +11.2       54,520  
      4,798,430       5,299,393       +500,963       +10.4       56,983  
                                         
Property, plant and equipment:
                                       
 
Land
    155,665       153,067       -2,598       -1.7       1,646  
 
Buildings
    911,269       897,054       -14,215       -1.6       9,646  
 
Machinery and equipment
    2,343,839       2,235,032       -108,807       -4.6       24,033  
 
Construction in progress
    100,027       71,242       -28,785       -28.8       766  
 
Less-Accumulated depreciation
    (2,334,937 )     (2,348,444 )     -13,507       +0.6       (25,253 )
      1,175,863       1,007,951       -167,912       -14.3       10,838  
Other assets:
                                       
 
Intangibles, net
    396,348       378,917       -17,431       -4.4       4,074  
 
Goodwill
    443,958       438,869       -5,089       -1.1       4,719  
 
Deferred insurance acquisition costs
    400,412       418,525       +18,113       +4.5       4,500  
 
Deferred income taxes
    359,050       403,537       +44,487       +12.4       4,339  
 
Other
    511,938       475,985       -35,953       -7.0       5,119  
      2,111,706       2,115,833       +4,127       +0.2       22,751  
    ¥ 12,013,511     ¥ 12,866,114     ¥ +852,603       +7.1 %   $ 138,345  
                                         
LIABILITIES AND EQUITY
                                       
Current liabilities:
                                       
 
Short-term borrowings
  ¥ 303,615     ¥ 48,785     ¥ -254,830       -83.9 %   $ 525  
 
Current portion of long-term debt
    147,540       235,822       +88,282       +59.8       2,536  
 
Notes and accounts payable, trade
    560,795       817,118       +256,323       +45.7       8,786  
 
Accounts payable, other and accrued expenses
    1,036,830       1,003,197       -33,633       -3.2       10,787  
 
Accrued income and other taxes
    46,683       69,175       +22,492       +48.2       744  
 
Deposits from customers in the banking business
    1,326,360       1,509,488       +183,128       +13.8       16,231  
 
Other
    389,077       376,340       -12,737       -3.3       4,046  
      3,810,900       4,059,925       +249,025       +6.5       43,655  
                                         
Long-term debt
    660,147       924,207       +264,060       +40.0       9,938  
Accrued pension and severance costs
    365,706       295,526       -70,180       -19.2       3,178  
Deferred income taxes
    188,359       236,521       +48,162       +25.6       2,543  
Future insurance policy benefits and other
    3,521,060       3,876,292       +355,232       +10.1       41,681  
Other
    250,737       188,088       -62,649       -25.0       2,021  
Total liabilities
    8,796,909       9,580,559       +783,650       +8.9       103,016  
                                         
Equity:
                                       
Sony Corporation's stockholders' equity:
                                       
 
Common stock
    630,765       630,822       +57       +0.0       6,783  
 
Additional paid-in capital
    1,155,034       1,157,812       +2,778       +0.2       12,450  
 
Retained earnings
    1,916,951       1,851,004       -65,947       -3.4       19,903  
 
Accumulated other comprehensive income
    (733,443 )     (669,058 )     +64,385       -8.8       (7,195 )
 
Treasury stock, at cost
    (4,654 )     (4,675 )     -21       +0.5       (50 )
      2,964,653       2,965,905       +1,252       +0.0       31,891  
                                         
Noncontrolling interests
    251,949       319,650       +67,701       +26.9       3,438  
Total equity
    3,216,602       3,285,555       +68,953       +2.1       35,329  
    ¥ 12,013,511     ¥ 12,866,114     ¥ +852,603       +7.1 %   $ 138,345  
 
 
F-1

 
 
Consolidated Statements of Income
                             
   
(Millions of yen, millions of U.S. dollars, except per share amounts)
 
                               
   
Fiscal year ended March 31
 
   
2009
   
2010
   
Change from 2009
   
2010
 
Sales and operating revenue:
                             
Net sales
  ¥ 7,110,053     ¥ 6,293,005     ¥ -817,048       -11.5 %   $ 67,667  
Financial service revenue
    523,307       838,300       +314,993       +60.2       9,014  
Other operating revenue
    96,633       82,693       -13,940       -14.4       889  
      7,729,993       7,213,998       -515,995       -6.7       77,570  
Costs and expenses:
                                       
Cost of sales
    5,660,504       4,892,563       -767,941       -13.6       52,608  
Selling, general and administrative
    1,686,030       1,544,890       -141,140       -8.4       16,612  
Financial service expenses
    547,825       671,550       +123,725       +22.6       7,221  
(Gain) loss on sale, disposal or impairment of assets, net
    38,308       42,988       +4,680       +12.2       462  
      7,932,667       7,151,991       -780,676       -9.8       76,903  
                                         
Equity in net loss of affiliated companies
    (25,109 )     (30,235 )     -5,126       -       (325 )
                                         
Operating income (loss)
    (227,783 )     31,772       +259,555       -       342  
                                         
Other income:
                                       
Interest and dividends
    22,317       13,191       -9,126       -40.9       142  
Gain on sale of securities investments, net
    1,281       9,953       +8,672       +677.0       107  
Foreign exchange gain, net
    48,568       -       -48,568       -       -  
Other
    26,659       20,690       -5,969       -22.4       222  
      98,825       43,834       -54,991       -55.6       471  
                                         
Other expenses:
                                       
Interest
    24,376       22,505       -1,871       -7.7       242  
Loss on devaluation of securities investments
    4,427       2,946       -1,481       -33.5       32  
Foreign exchange loss, net
    -       10,876       +10,876       -       117  
Other
    17,194       12,367       -4,827       -28.1       133  
      45,997       48,694       +2,697       +5.9       524  
                                         
Income (loss) before income taxes
    (174,955 )     26,912       +201,867       -       289  
                                         
Income taxes
    (72,741 )     13,958       +86,699       -       150  
                                         
Net income (loss)
    (102,214 )     12,954       +115,168       -       139  
                                         
Less - Net income (loss) attributable to noncontrolling
    (3,276 )     53,756       +57,032       -       578  
interests
                                       
                                         
Net loss attributable to Sony Corporation's
stockholders
  ¥ (98,938 )   ¥ (40,802 )   ¥ +58,136       - %   $ (439 )
                                         
                                         
Per share data:
                                       
Net loss attributable to Sony Corporation's
                                       
stockholders
                                       
— Basic
  ¥ (98.59 )   ¥ (40.66 )   ¥ +57.93       - %   $ (0.44 )
— Diluted
    (98.59 )     (40.66 )     +57.93       -       (0.44 )
 
 
F-2

 
 
   
(Millions of yen, millions of U.S. dollars, except per share amounts)
 
                               
   
Three months ended March 31
 
   
2009
   
2010
   
Change from 2009
   
2010
 
Sales and operating revenue:
                             
Net sales
  ¥ 1,355,051     ¥ 1,481,178     ¥ +126,127       +9.3 %   $ 15,927  
Financial service revenue
    147,898       213,062       +65,164       +44.1       2,291  
Other operating revenue
    21,111       20,830       -281       -1.3       224  
      1,524,060       1,715,070       +191,010       +12.5       18,442  
Costs and expenses:
                                       
Cost of sales
    1,213,948       1,185,478       -28,470       -2.3       12,747  
Selling, general and administrative
    409,990       394,145       -15,845       -3.9       4,238  
Financial service expenses
    145,618       164,281       +18,663       +12.8       1,767  
(Gain) loss on sale, disposal or impairment of assets, net
    31,127       30,302       -825       -2.7       326  
      1,800,683       1,774,206       -26,477       -1.5       19,078  
                                         
Equity in net income (loss) of affiliated companies
    (17,685 )     3,097       +20,782       -       33  
                                         
Operating loss
    (294,308 )     (56,039 )     +238,269       -       (603 )
                                         
Other income:
                                       
Interest and dividends
    3,784       3,050       -734       -19.4       33  
Gain on sale of securities investments, net
    455       7,369       +6,914       -       79  
Foreign exchange gain, net
    -       2,436       +2,436       -       26  
Other
    2,831       4,730       +1,899       +67.1       51  
      7,070       17,585       +10,515       +148.7       189  
                                         
Other expenses:
                                       
Interest
    6,086       4,622       -1,464       -24.1       50  
Loss on devaluation of securities investments
    1,627       1,806       +179       +11.0       19  
Foreign exchange loss, net
    11,504       -       -11,504       -       -  
Other
    5,180       2,101       -3,079       -59.4       22  
      24,397       8,529       -15,868       -65.0       91  
                                         
Loss before income taxes
    (311,635 )     (46,983 )     +264,652       -       (505 )
                                         
Income taxes
    (147,202 )     (5,399 )     +141,803       -       (58 )
                                         
Net loss
    (164,433 )     (41,584 )     +122,849       -       (447 )
                                         
Less - Net income attributable to noncontrolling
    707       14,984       +14,277       -       161  
interests
                                       
                                         
Net loss attributable to Sony Corporation's
stockholders
  ¥ (165,140 )   ¥ (56,568 )   ¥ +108,572       - %   $ (608 )
                                         
                                         
                                         
Per share data:
                                       
Net loss attributable to Sony Corporation's
                                       
stockholders
                                       
— Basic
  ¥ (164.56 )   ¥ (56.37 )   ¥ +108.19       - %   $ (0.61 )
— Diluted
    (164.56 )     (56.37 )     +108.19       -       (0.61 )
 
 
F-3

 
 
Consolidated Statements of Changes in Stockholders' Equity
 
                                   (Millions of yen)  
   
Common
Stock
   
Additional
paid-in
capital
   
Retained
earnings
   
Accumulated
other
comprehensive
income
   
Treasury
stock, at cost
   
Sony
Corporation's
stockholders'
equity
   
Noncontrolling
interests
   
Total
equity
 
Balance at March 31, 2008
  ¥ 630,576     ¥ 1,151,447     ¥ 2,059,361     ¥ (371,527 )   ¥ (4,768 )   ¥ 3,465,089     ¥ 276,849     ¥ 3,741,938  
Exercise of stock acquisition rights
    189       189                               378       18       396  
Stock based compensation
            3,423                               3,423               3,423  
                                                                 
Comprehensive income:
                                                               
Net loss
                    (98,938 )                     (98,938 )     (3,276 )     (102,214 )
Other comprehensive income, net of tax
                                                               
Unrealized losses on securities
                            (40,859 )             (40,859 )     (15,992 )     (56,851 )
Unrealized gains on derivative instruments
                            1,787               1,787               1,787  
Pension liability adjustment
                            (74,517 )             (74,517 )     (548 )     (75,065 )
Foreign currency translation adjustments
                            (247,697 )             (247,697 )     797       (246,900 )
Total comprehensive loss
                                            (460,224 )     (19,019 )     (479,243 )
                                                                 
Stock issue costs, net of tax
                    (4 )                     (4 )             (4 )
Dividends declared
                    (42,648 )                     (42,648 )     (6,056 )     (48,704 )
Purchase of treasury stock
                                    (302 )     (302 )             (302 )
Reissuance of treasury stock
            (25 )     (152 )             416       239               239  
Transactions with noncontrolling interests
shareholders and other
                                                    157       157  
Effects of changing the pension
plan measurement date
                     (668 )      (630 )              (1,298 )              (1,298 )
Balance at March 31, 2009
  ¥ 630,765     ¥ 1,155,034     ¥ 1,916,951     ¥ (733,443 )   ¥ (4,654 )   ¥ 2,964,653     ¥ 251,949     ¥ 3,216,602  
 
Balance at March 31, 2009
  ¥ 630,765     ¥ 1,155,034     ¥ 1,916,951     ¥ (733,443 )   ¥ (4,654 )   ¥ 2,964,653     ¥ 251,949     ¥ 3,216,602  
Exercise of stock acquisition rights
    57       57                               114       6       120  
Stock based compensation
            2,174                               2,174               2,174  
                                                                 
Comprehensive income:
                                                               
Net income (loss)
                    (40,802 )                     (40,802 )     53,756       12,954  
Other comprehensive income, net of tax
                                                               
Unrealized gains on securities
                            32,267               32,267       16,527       48,794  
Unrealized gains on derivative instruments
                            1,548               1,548       2       1,550  
Pension liability adjustment
                            23,720               23,720       (27 )     23,693  
Foreign currency translation adjustments
                            6,850               6,850       (343 )     6,507  
Total comprehensive income
                                            23,583       69,915       93,498  
                                                                 
Dividends declared
                    (25,088 )                     (25,088 )     (5,399 )     (30,487 )
Purchase of treasury stock
                                    (139 )     (139 )             (139 )
Reissuance of treasury stock
                    (57 )             (118     61               61  
Transactions with noncontrolling interests                                                                
shareholders and other
            547                               547       3,179       3,726  
Balance at March 31, 2010
  ¥ 630,822     ¥ 1,157,812     ¥ 1,851,004     ¥ (669,058 )   ¥ (4,675 )   ¥ 2,965,905     ¥ 319,650     ¥ 3,285,555  
 
                                  (Millions of U.S. dollars)  
   
Common
Stock
   
Additional
paid-in
capital
   
Retained
earnings
   
Accumulated
other
comprehensive
income
   
Treasury
stock, at cost
    Sony
Corporation's
stockholders'
equity
   
Noncontrolling
interests
   
Total
equity
 
Balance at March 31, 2009
  $ 6,782     $ 12,420     $ 20,612     $ (7,886 )   $ (50 )   $ 31,878     $ 2,709     $ 34,587  
Exercise of stock acquisition rights
    1       1                               2       0       2  
Stock based compensation
            23                               23               23  
                                                                 
Comprehensive income:
                                                               
Net income (loss)
                    (439 )                     (439 )     578       139  
Other comprehensive income, net of tax
                                                               
Unrealized gains on securities
                            347               347       178       525  
Unrealized gains on derivative instruments
                            16               16       0       16  
Pension liability adjustment
                            255               255       (0 )     255  
Foreign currency translation adjustments
                            73               73       (4 )     69  
Total comprehensive income
                                            252       752       1,004  
                                                                 
Dividends declared
                    (270 )                     (270 )     (58 )     (328 )
Purchase of treasury stock
                                    (1 )     (1 )             (1 )
Reissuance of treasury stock
                    (0 )             1       1               1  
Transactions with noncontrolling interests
shareholders and other
            6                               6       35       41  
Balance at March 31, 2010
  $ 6,783     $ 12,450     $ 19,903     $ (7,195 )   $ (50 )   $ 31,891     $ 3,438     $ 35,329  
 
F-4

 
 
Consolidated Statements of Cash Flows
                 
   
(Millions of yen, millions of U.S. dollars)
 
                   
   
Fiscal year ended March 31
 
   
2009
   
2010
   
2010
 
Cash flows from operating activities:
                 
Net income (loss)
  ¥ (102,214 )   ¥ 12,954     $ 139  
Adjustments to reconcile net income (loss) to net cash provided by
                       
operating activities-
                       
Depreciation and amortization, including amortization of
    405,443       371,004       3,989  
deferred insurance acquisition costs
                       
Amortization of film costs
    255,713       277,665       2,986  
Stock-based compensation expense
    3,446       2,202       24  
Accrual for pension and severance costs, less payments
    16,654       (9,763 )     (105 )
Loss on sale, disposal or impairment of assets, net
    38,308       42,988       462  
(Gain) loss on sale or devaluation of securities investments, net
    3,146       (7,007 )     (75 )
(Gain) loss on revaluation of marketable securities held in the financial
    77,952       (49,837 )     (536 )
service business for trading purpose, net
                       
(Gain) loss on revaluation or impairment of securities investments held
    101,114       (53,984 )     (580 )
in the financial service business, net
                       
Deferred income taxes
    (153,262 )     (34,740 )     (374 )
Equity in net (income) losses of affiliated companies, net of dividends
    65,470       36,183       389  
Changes in assets and liabilities:
                       
(Increase) decrease in notes and accounts receivable, trade
    218,168       (53,306 )     (573 )
Decrease in inventories
    160,432       148,584       1,598  
Increase in film costs
    (264,412 )     (296,819 )     (3,192 )
Increase (decrease) in notes and accounts payable, trade
    (375,842 )     262,032       2,818  
Increase (decrease) in accrued income and other taxes
    (163,200 )     63,619       684  
Increase in future insurance policy benefits and other
    174,549       284,972       3,064  
Increase in deferred insurance acquisition costs
    (68,666 )     (71,999 )     (774 )
Increase in marketable securities held in the financial service
    (26,088 )     (8,335 )     (90 )
business for trading purpose
                       
(Increase) decrease in other current assets
    134,175       (32,405 )     (348 )
Increase (decrease) in other current liabilities
    (105,155 )     5,321       57  
Other
    11,422       23,578       253  
Net cash provided by operating activities
    407,153       912,907       9,816  
                         
Cash flows from investing activities:
                       
Payments for purchases of fixed assets
    (496,125 )     (338,050 )     (3,635 )
Proceeds from sales of fixed assets
    153,439       15,671       169  
Payments for investments and advances by financial service business
    (2,496,783 )     (1,581,841 )     (17,009 )
Payments for investments and advances (other than financial service business)
    (178,335 )     (41,838 )     (450 )
Proceeds from maturities of marketable securities, sales of securities investments
    1,923,264       1,128,500       12,134  
and collections of advances by financial service business
                       
Proceeds from maturities of marketable securities, sales of securities investments
    11,569       54,324       584  
and collections of advances (other than financial service business)
                       
Other
    1,629       17,230       185  
Net cash used in investing activities
    (1,081,342 )     (746,004 )     (8,022 )
                         
Cash flows from financing activities:
                       
Proceeds from issuance of long-term debt
    72,188       510,128       5,485  
Payments of long-term debt
    (264,467 )     (144,105 )     (1,550 )
Increase (decrease) in short-term borrowings, net
    244,584       (250,252 )     (2,691 )
Increase in deposits from customers in the financial service business, net
    261,619       276,454       2,973  
Dividends paid
    (42,594 )     (25,085 )     (270 )
Proceeds from issuance of shares under stock-based compensation plans
    378       114       1  
Other
    (4,250 )     (2,240 )     (23 )
Net cash provided by financing activities
    267,458       365,014       3,925  
                         
Effect of exchange rate changes on cash and cash equivalents
    (18,911 )     (1,098 )     (11 )
                         
Net increase (decrease) in cash and cash equivalents
    (425,642 )     530,819       5,708  
Cash and cash equivalents at beginning of the fiscal year
    1,086,431       660,789       7,105  
                         
Cash and cash equivalents at end of the fiscal year
  ¥ 660,789     ¥ 1,191,608     $ 12,813  
 
 
F-5

 
 
Business Segment Information
                       
   
(Millions of yen, millions of U.S. dollars)
 
   
Fiscal year ended March 31
 
Sales and operating revenue
 
2009
   
2010
   
Change
   
2010
 
Consumer Products & Devices
                       
Customers
  ¥ 3,597,233     ¥ 2,921,403       -18.8 %   $ 31,413  
Intersegment
    434,250       306,309               3,294  
Total
    4,031,483       3,227,712       -19.9       34,707  
                                 
Networked Products & Services
                               
Customers
    1,684,758       1,511,615       -10.3       16,254  
Intersegment
    70,885       64,232               691  
Total
    1,755,643       1,575,847       -10.2       16,945  
                                 
B2B & Disc Manufacturing
                               
Customers
    464,321       404,114       -13.0       4,345  
Intersegment
    95,672       100,119               1,077  
Total
    559,993       504,233       -10.0       5,422  
                                 
Pictures
                               
Customers
    717,513       705,237       -1.7       7,583  
Intersegment
    -       -               -  
Total
    717,513       705,237       -1.7       7,583  
                                 
 Music
                               
Customers
    363,074       511,097       +40.8       5,496  
Intersegment
    23,979       11,519               124  
Total
    387,053       522,616       +35.0       5,620  
                                 
Financial Services
                               
Customers
    523,307       838,300       +60.2       9,014  
Intersegment
    14,899       13,096               141  
Total
    538,206       851,396       +58.2       9,155  
                                 
All Other
                               
Customers
    318,422       261,851       -17.8       2,816  
Intersegment
    -       -               -  
Total
    318,422       261,851       -17.8       2,816  
                                 
Corporate and elimination
    (578,320 )     (434,894 )     -       (4,678 )
Consolidated total
  ¥ 7,729,993     ¥ 7,213,998       -6.7 %   $ 77,570  
                                 
Consumer Products & Devices ("CPD") intersegment amounts primarily consist of transactions with the Networked Products & Services ("NPS") segment.
 
NPS intersegment amounts primarily consist of transactions with the CPD segment.
 
B2B & Disc Manufacturing intersegment amounts primarily consist of transactions with the NPS, Pictures and Music segments.
 
Corporate and elimination includes certain brand, patent and royalty income.
 
                                 
Operating income (loss)
  2009     2010    
Change
    2010  
Consumer Products & Devices
  ¥ (115,078 )   ¥ (46,475 )     - %   $ (500 )
Networked Products & Services
    (87,428 )     (83,077 )     -       (893 )
B2B & Disc Manufacturing
    6,480       (7,216 )     -       (78 )
Pictures
    29,916       42,814       +43.1       460  
Music
    27,843       36,513       +31.1       393  
Financial Services
    (31,157 )     162,492       -       1,747  
Equity in net loss of Sony Ericsson
    (30,255 )     (34,514 )     -       (371 )
All Other
    (4,241 )     (4,807 )     -       (51 )
Total
    (203,920 )     65,730       -       707  
                                 
Corporate and elimination
    (23,863 )     (33,958 )     -       (365 )
Consolidated total
  ¥ (227,783 )   ¥ 31,772       - %   $ 342  
                                 
The 2009 segment disclosure above has been restated to reflect the change in business segment classification discussed in Note 5.
         
Operating income (loss) is Sales and operating revenue less Costs and expenses, and includes Equity in net income (loss) of affiliated companies.
 
Corporate and elimination includes certain restructuring costs and other corporate expenses, which are related principally to headquarters and are not allocated to each segment.
 
As a result of a modification of internal management reporting during the fiscal year ended March 31, 2010, certain amounts previously included within corporate and elimination have been reclassified into the segment operating income (loss) for all periods presented.
 
The revision had no impact on the consolidated results.
 

 
F-6

 
 
   
(Millions of yen, millions of U.S. dollars)
 
   
Three months ended March 31
 
Sales and operating revenue
 
2009
   
2010
   
Change
   
2010
 
Consumer Products & Devices
                       
Customers
  ¥ 596,238     ¥ 643,172       +7.9 %   $ 6,916  
Intersegment
    24,636       41,487               446  
Total
    620,874       684,659       +10.3       7,362  
                                 
Networked Products & Services
                               
Customers
    293,830       356,476       +21.3       3,833  
Intersegment
    7,319       13,773               148  
Total
    301,149       370,249       +22.9       3,981  
                                 
B2B & Disc Manufacturing
                               
Customers
    98,140       105,071       +7.1       1,130  
Intersegment
    24,293       32,042               344  
Total
    122,433       137,113       +12.0       1,474  
                                 
Pictures
                               
Customers
    186,679       195,591       +4.8       2,103  
Intersegment
    -       -               -  
Total
    186,679       195,591       +4.8       2,103  
                                 
Music
                               
Customers
    114,555       122,484       +6.9       1,317  
Intersegment
    6,352       3,358               36  
Total
    120,907       125,842       +4.1       1,353  
                                 
Financial Services
                               
Customers
    147,898       213,062       +44.1       2,291  
Intersegment
    3,496       3,074               33  
Total
    151,394       216,136       +42.8       2,324  
                                 
All Other
                               
Customers
    77,833       60,493       -22.3       650  
Intersegment
    -       -               -  
Total
    77,833       60,493       -22.3       650  
                                 
Corporate and elimination
    (57,209 )     (75,013 )     -       (805 )
Consolidated total
  ¥ 1,524,060     ¥ 1,715,070       +12.5 %   $ 18,442  
                                 
Consumer Products & Devices ("CPD") intersegment amounts primarily consist of transactions with the Networked Products & Services  ("NPS") segment.
 
NPS intersegment amounts primarily consist of transactions with the CPD segment.
 
B2B & Disc Manufacturing intersegment amounts primarily consist of transactions with the NPS, Pictures and Music segments.
 
Corporate and elimination includes certain brand, patent and royalty income.
 
 
Operating income (loss)
 
2009
   
2010
   
Change
   
2010
 
Consumer Products & Devices
  ¥ (205,050 )   ¥ (100,774 )     - %   $ (1,084 )
Networked Products & Services
    (40,811 )     (7,011 )     -       (75 )
B2B & Disc Manufacturing
    (21,401 )     (1,576 )     -       (17 )
Pictures
    14,242       33,271       +133.6       358  
Music
    745       (608 )     -       (7 )
Financial Services
    944       46,436       -       499  
Equity in net income (loss) of Sony Ericsson
    (17,805 )     1,056       -       11  
All Other
    (9,599 )     (6,128 )     -       (65 )
Total
    (278,735 )     (35,334 )     -       (380 )
                                 
Corporate and elimination
    (15,573 )     (20,705 )     -       (223 )
Consolidated total
  ¥ (294,308 )   ¥ (56,039 )     - %   $ (603 )
                                 
The 2009 segment disclosure above has been restated to reflect the change in business segment classification discussed in Note 5.
 
Operating income (loss) is Sales and operating revenue less Costs and expenses, and includes Equity in net income (loss) of affiliated companies.
 
Corporate and elimination includes certain restructuring costs and other corporate expenses, which are related principally to headquarters and are not allocated to each segment.
 
As a result of a modification of internal management reporting during the fiscal year ended March 31, 2010, certain amounts previously included within corporate and elimination have been reclassified into the segment operating income (loss) for all periods presented.
 
The revision had no impact on the consolidated results.
 

 
F-7

 
 
Sales to Customers by Product Category
                       
   
(Millions of yen, millions of U.S. dollars)
 
   
Fiscal year ended March 31
 
Sales and operating revenue (to external customers)
 
2009
   
2010
   
Change
   
2010
 
                         
Consumer Products & Devices
                       
Televisions
  ¥ 1,275,692     ¥ 1,005,773       -21.2 %   $ 10,815  
Digital Imaging
    863,837       679,225       -21.4       7,303  
Audio and Video
    555,706       469,606       -15.5       5,050  
Semiconductors
    267,167       277,885       +4.0       2,988  
Components
    623,931       479,145       -23.2       5,152  
Other
    10,900       9,769       -10.4       105  
Total
    3,597,233       2,921,403       -18.8       31,413  
                                 
Networked Products & Services
                               
Game
    984,855       840,711       -14.6       9,040  
PC and Other Networked Businesses
    699,903       670,904       -4.1       7,214  
Total
    1,684,758       1,511,615       -10.3       16,254  
                                 
B2B & Disc Manufacturing
    464,321       404,114       -13.0       4,345  
Pictures
    717,513       705,237       -1.7       7,583  
Music
    363,074       511,097       +40.8       5,496  
Financial Services
    523,307       838,300       +60.2       9,014  
All Other
    318,422       261,851       -17.8       2,816  
Corporate
    61,365       60,381       -1.6       649  
Consolidated total
  ¥ 7,729,993     ¥ 7,213,998       -6.7 %   $ 77,570  
 
   
(Millions of yen, millions of U.S. dollars)
 
   
Three months ended March 31
 
Sales and operating revenue (to external customers)
 
2009
   
2010
   
Change
   
2010
 
                         
Consumer Products & Devices
                       
Televisions
  ¥ 227,012     ¥ 202,721       -10.7 %   $ 2,180  
Digital Imaging
    126,748       135,731       +7.1       1,459  
Audio and Video
    95,191       95,698       +0.5       1,029  
Semiconductors
    40,027       79,267       +98.0       852  
Components
    104,820       125,338       +19.6       1,348  
Other
    2,440       4,417       +81.0       48  
Total
    596,238       643,172       +7.9       6,916  
                                 
Networked Products & Services
                               
Game
    154,827       178,161       +15.1       1,916  
PC and Other Networked Businesses
    139,003       178,315       +28.3       1,917  
Total
    293,830       356,476       +21.3       3,833  
                                 
B2B & Disc Manufacturing
    98,140       105,071       +7.1       1,130  
Pictures
    186,679       195,591       +4.8       2,103  
Music
    114,555       122,484       +6.9       1,317  
Financial Services
    147,898       213,062       +44.1       2,291  
All Other
    77,833       60,493       -22.3       650  
Corporate
    8,887       18,721       +110.7       202  
Consolidated total
  ¥ 1,524,060     ¥ 1,715,070       +12.5 %   $ 18,442  
 
The above table includes a breakdown of CPD segment and NPS segment sales and operating revenue to customers in the Business Segment Information on page F-6 and F-7.
 
Sony management views the CPD segment and the NPS segment as single operating segments. However, Sony believes that the breakdown of CPD segment and NPS segment sales and operating revenue to customers in this table is useful to investors in understanding sales by the product category in these business segments. Additionally, Sony realigned its product category configuration from the first quarter of the fiscal year ending March 31, 2010 to reflect the segment reclassification. In connection with the realignment, all prior period sales amounts by product category in the table above have been restated to conform to the current presentation. In the CPD segment Televisions includes LCD televisions; Digital Imaging includes compact digital cameras, digital SLR cameras and video cameras; Audio and Video includes home audio, Blu-ray disc players and recorders; Semiconductors includes image sensors and small and medium sized LCD panels; and Components includes batteries, recording media and data recording systems. In the NPS segment Game includes game consoles and software; PC and Other Networked Businesses includes personal computers and memory-based portable audio devices.
 
 
F-8

 
 
Geographic Information
                       
   
(Millions of yen, millions of U.S. dollars)
 
   
Fiscal year ended March 31
 
Sales and operating revenue (to external customers)
 
2009
   
2010
   
Change
   
2010
 
Japan
  ¥ 1,873,219     ¥ 2,099,297       +12.1 %   $ 22,573  
United States
    1,827,812       1,595,016       -12.7       17,151  
Europe
    1,987,692       1,644,698       -17.3       17,685  
Other Areas
    2,041,270       1,874,987       -8.1       20,161  
Total
  ¥ 7,729,993     ¥ 7,213,998       -6.7 %   $ 77,570  
                                 
                                 
   
(Millions of yen, millions of U.S. dollars)
 
   
Three months ended March 31
 
Sales and operating revenue (to external customers)
    2009       2010    
Change
      2010  
Japan
  ¥ 452,405     ¥ 528,607       +16.8 %   $ 5,684  
United States
    356,285       365,931       +2.7       3,935  
Europe
    351,972       358,933       +2.0       3,859  
Other Areas
    363,398       461,599       +27.0       4,964  
Total
  ¥ 1,524,060     ¥ 1,715,070       +12.5 %   $ 18,442  
                                 
Classification of Geographic Segment Information shows sales and operating revenue recognized by location of customers.
 
 
 
F-9

 
 
Condensed Financial Services Financial Statements
 
   
The results of the Financial Services segment are included in Sony’s consolidated financial statements. The following schedules show unaudited condensed financial statements for the Financial Services segment and all other segments excluding Financial Services. These presentations are not in accordance with U.S. GAAP, which is used by Sony to prepare its consolidated financial statements. However, because the Financial Services segment is different in nature from Sony’s other segments, Sony believes that a comparative presentation may be useful in understanding and analyzing Sony’s consolidated financial statements. Transactions between the Financial Services segment and Sony without Financial Services are eliminated in the consolidated figures shown below.
 
   
                         
Condensed Balance Sheet
                       
   
(Millions of yen, millions of U.S. dollars)
 
Financial Services
 
March 31
 
  ASSETS
 
2009
   
2010
   
Change
   
2010
 
Current assets:
                       
Cash and cash equivalents
  ¥ 95,794     ¥ 206,742     ¥ +110,948     $ 2,223  
Marketable securities
    463,809       576,129       +112,320       6,195  
Other
    271,542       265,465       -6,077       2,854  
      831,145       1,048,336       +217,191       11,272  
                                 
Investments and advances
    4,510,668       4,967,125       +456,457       53,410  
Property, plant and equipment
    30,778       34,725       +3,947       373  
Other assets:
                               
Deferred insurance acquisition costs
    400,412       418,525       +18,113       4,500  
Other
    132,654       108,421       -24,233       1,167  
      533,066       526,946       -6,120       5,667  
    ¥ 5,905,657     ¥ 6,577,132     ¥ +671,475     $ 70,722  
LIABILITIES AND EQUITY
                               
Current liabilities:
                               
Short-term borrowings
  ¥ 65,636     ¥ 86,102       +20,466     $ 926  
Notes and accounts payable, trade
    16,855       13,709       -3,146       147  
Deposits from customers in the banking business
    1,326,360       1,509,488       +183,128       16,231  
Other
    143,781       164,545       +20,764       1,770  
      1,552,632       1,773,844       +221,212       19,074  
                                 
Long-term debt
    97,296       42,536       -54,760       457  
Future insurance policy benefits and other
    3,521,060       3,876,292       +355,232       41,681  
Other
    168,409       201,825       +33,416       2,170  
Total liabilities
    5,339,397       5,894,497       +555,100       63,382  
                                 
Equity:
                               
Sony Corporation's stockholders' equity
    565,135       681,500       +116,365       7,328  
Noncontrolling interests
    1,125       1,135       +10       12  
Total equity
    566,260       682,635       +116,375       7,340  
                                 
    ¥ 5,905,657     ¥ 6,577,132     ¥ +671,475     $ 70,722  
 
 
F-10

 
 
   
(Millions of yen, millions of U.S. dollars)
 
Sony without Financial Services
 
March 31
 
  ASSETS
 
2009
   
2010
   
Change
   
2010
 
Current assets:
                       
Cash and cash equivalents
  ¥ 564,995     ¥ 984,866     ¥ +419,871     $ 10,590  
Marketable securities
    3,103       3,364       +261       36  
Notes and accounts receivable, trade
    847,214       887,694       +40,480       9,545  
Other
    1,426,045       1,243,345       -182,700       13,370  
      2,841,357       3,119,269       +277,912       33,541  
                                 
Film costs
    306,877       310,065       +3,188       3,334  
Investments and advances
    339,389       376,669       +37,280       4,050  
Investments in Financial Services, at cost
    116,843       116,843             1,256  
Property, plant and equipment
    1,145,085       973,226       -171,859       10,465  
Other assets
    1,621,396       1,626,764       +5,368       17,492  
    ¥ 6,370,947     ¥ 6,522,836     ¥ +151,889     $ 70,138  
LIABILITIES AND EQUITY
                               
Current liabilities:
                               
Short-term borrowings
  ¥ 431,536     ¥ 230,631     ¥ -200,905     $ 2,480  
Notes and accounts payable, trade
    546,125       804,336       +258,211       8,649  
Other
    1,336,947       1,291,481       -45,466       13,887  
      2,314,608       2,326,448       +11,840       25,016  
                                 
Long-term debt
    585,636       893,418       +307,782       9,607  
Accrued pension and severance costs
    354,817       283,382       -71,435       3,047  
Other
    348,684       299,808       -48,876       3,223  
Total liabilities
    3,603,745       3,803,056       +199,311       40,893  
                                 
Equity:
                               
Sony Corporation's stockholders' equity
    2,727,562       2,662,712       -64,850       28,631  
Noncontrolling interests
    39,640       57,068       +17,428       614  
Total equity
    2,767,202       2,719,780       -47,422       29,245  
                                 
    ¥ 6,370,947     ¥ 6,522,836     ¥ +151,889     $ 70,138  
 
   
(Millions of yen, millions of U.S. dollars)
 
Consolidated
 
March 31
 
  ASSETS
 
2009
   
2010
   
Change
   
2010
 
Current assets:
                       
Cash and cash equivalents
  ¥ 660,789     ¥ 1,191,608     ¥ +530,819     $ 12,813  
Marketable securities
    466,912       579,493       +112,581       6,231  
Notes and accounts receivable, trade
    853,454       891,625       +38,171       9,588  
Other
    1,639,480       1,470,146       -169,334       15,807  
      3,620,635       4,132,872       +512,237       44,439  
                                 
Film costs
    306,877       310,065       +3,188       3,334  
Investments and advances
    4,798,430       5,299,393       +500,963       56,983  
Property, plant and equipment
    1,175,863       1,007,951       -167,912       10,838  
Other assets:
                               
Deferred insurance acquisition costs
    400,412       418,525       +18,113       4,500  
Other
    1,711,294       1,697,308       -13,986       18,251  
      2,111,706       2,115,833       +4,127       22,751  
    ¥ 12,013,511     ¥ 12,866,114     ¥ +852,603     $ 138,345  
LIABILITIES AND EQUITY
                               
Current liabilities:
                               
Short-term borrowings
  ¥ 451,155     ¥ 284,607     ¥ -166,548     $ 3,061  
Notes and accounts payable, trade
    560,795       817,118       +256,323       8,786  
Deposits from customers in the banking business
    1,326,360       1,509,488       +183,128       16,231  
Other
    1,472,590       1,448,712       -23,878       15,577  
      3,810,900       4,059,925       +249,025       43,655  
                                 
Long-term debt
    660,147       924,207       +264,060       9,938  
Accrued pension and severance costs
    365,706       295,526       -70,180       3,178  
Future insurance policy benefits and other
    3,521,060       3,876,292       +355,232       41,681  
Other
    439,096       424,609       -14,487       4,564  
Total liabilities
    8,796,909       9,580,559       +783,650       103,016  
                                 
Equity:
                               
Sony Corporation's stockholders' equity
    2,964,653       2,965,905       +1,252       31,891  
Noncontrolling interests
    251,949       319,650       +67,701       3,438  
Total equity
    3,216,602       3,285,555       +68,953       35,329  
                                 
    ¥ 12,013,511     ¥ 12,866,114     ¥ +852,603     $ 138,345  
 
 
F-11

 
 
Condensed Statements of Income
                       
   
(Millions of yen, millions of U.S. dollars)
 
Financial Services
 
Fiscal year ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Financial service revenue
  ¥ 538,206     ¥ 851,396       +58.2 %   $ 9,155  
Financial service expenses
    567,567       687,559       +21.1       7,394  
Equity in net loss of affiliated companies
    (1,796 )     (1,345 )     -       (14 )
Operating income (loss)
    (31,157 )     162,492       -       1,747  
Other income (expenses), net
    28       (966 )     -       (10 )
Imcome (loss) before income taxes
    (31,129 )     161,526       -       1,737  
Income taxes and other
    (6,922 )     54,721       -       589  
Net income (loss) attributable to Sony Corporation's
stockholders
  ¥ (24,207 )   ¥ 106,805       - %   $ 1,148  
 
   
(Millions of yen, millions of U.S. dollars)
 
Sony without Financial Services
 
Fiscal year ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Net sales and operating revenue
  ¥ 7,212,492     ¥ 6,381,094       -11.5 %   $ 68,614  
Costs and expenses
    7,387,236       6,484,642       -12.2       69,727  
Equity in net loss of affiliated companies
    (23,313 )     (28,890 )     -       (311 )
Operating loss
    (198,057 )     (132,438 )     -       (1,424 )
Other income (expenses), net
    58,254       1,836       -96.8       20  
Loss before income taxes
    (139,803 )     (130,602 )     -       (1,404 )
Income taxes and other
    (61,219 )     (34,081 )     -       (366 )
Net loss attributable to Sony Corporation's
stockholders
  ¥ (78,584 )   ¥ (96,521 )     - %   $ (1,038 )
 
   
(Millions of yen, millions of U.S. dollars)
 
Consolidated
 
Fiscal year ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Financial service revenue
  ¥ 523,307     ¥ 838,300       +60.2 %   $ 9,014  
Net sales and operating revenue
    7,206,686       6,375,698       -11.5       68,556  
      7,729,993       7,213,998       -6.7       77,570  
Costs and expenses
    7,932,667       7,151,991       -9.8       76,903  
Equity in net loss of affiliated companies
    (25,109 )     (30,235 )     -       (325 )
Operating income (loss)
    (227,783 )     31,772       -       342  
Other income (expenses), net
    52,828       (4,860 )     -       (53 )
Imcome (loss) before income taxes
    (174,955 )     26,912       -       289  
Income taxes and other
    (76,017 )     67,714       -       728  
Net loss attributable to Sony Corporation's
stockholders
  ¥ (98,938 )   ¥ (40,802 )     - %   $ (439 )
 
 
F-12

 
 
   
(Millions of yen, millions of U.S. dollars)
 
Financial Services
 
Three months ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Financial service revenue
  ¥ 151,394     ¥ 216,136       +42.8 %   $ 2,324  
Financial service expenses
    150,069       169,305       +12.8       1,821  
Equity in net loss of affiliated companies
    (381 )     (395 )     -       (4 )
Operating income
    944       46,436       -       499  
Other income (expenses), net
    (89 )     (103 )     -       (1 )
Income before income taxes
    855       46,333       -       498  
Income taxes and other
    3,857       14,997       +288.8       161  
Net income (loss) attributable to Sony Corporation's
stockholders
  ¥ (3,002 )   ¥ 31,336       - %   $ 337  
 
   
(Millions of yen, millions of U.S. dollars)
 
Sony without Financial Services
 
Three months ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Net sales and operating revenue
  ¥ 1,377,970     ¥ 1,502,326       +9.0 %   $ 16,154  
Costs and expenses
    1,656,315       1,608,811       -2.9       17,298  
Equity in net income (loss) of affiliated companies
    (17,304 )     3,492       -       37  
Operating loss
    (295,649 )     (102,993 )     -       (1,107 )
Other income (expenses), net
    (16,841 )     9,677       -       104  
Loss before income taxes
    (312,490 )     (93,316 )     -       (1,003 )
Income taxes and other
    (150,879 )     (18,665 )     -       (200 )
Net loss attributable to Sony Corporation's
stockholders
  ¥ (161,611 )   ¥ (74,651 )     - %   $ (803 )
 
   
(Millions of yen, millions of U.S. dollars)
 
Consolidated
 
Three months ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
                         
Financial service revenue
  ¥ 147,898     ¥ 213,062       +44.1 %   $ 2,291  
Net sales and operating revenue
    1,376,162       1,502,008       +9.1       16,151  
      1,524,060       1,715,070       +12.5       18,442  
Costs and expenses
    1,800,683       1,774,206       -1.5       19,078  
Equity in net income (loss) of affiliated companies
    (17,685 )     3,097       -       33  
Operating loss
    (294,308 )     (56,039 )     -       (603 )
Other income (expenses), net
    (17,327 )     9,056       -       98  
Loss before income taxes
    (311,635 )     (46,983 )     -       (505 )
Income taxes and other
    (146,495 )     9,585       -       103  
Net loss attributable to Sony Corporation's
stockholders
  ¥ (165,140 )   ¥ (56,568 )     - %   $ (608 )
 
 
F-13

 
 
Condensed Statements of Cash Flows
                 
   
(Millions of yen, millions of U.S. dollars)
 
Financial Services
 
Fiscal year ended March 31
 
   
2009
   
2010
   
2010
 
                   
Net cash provided by operating activities
  ¥ 300,096     ¥ 348,033     $ 3,742  
Net cash used in investing activities
    (602,368 )     (475,720 )     (5,115 )
Net cash provided by financing activities
    260,345       238,635       2,566  
Net increase (decrease) in cash and cash equivalents
    (41,927 )     110,948       1,193  
Cash and cash equivalents at beginning of the fiscal year
    137,721       95,794       1,030  
Cash and cash equivalents at the end of the fiscal year
  ¥ 95,794     ¥ 206,742     $ 2,223  
 
   
(Millions of yen, millions of U.S. dollars)
 
Sony without Financial Services
 
Fiscal year ended March 31
 
   
2009
   
2010
   
2010
 
                   
Net cash provided by  operating activities
  ¥ 112,695     ¥ 570,222     $ 6,131  
Net cash used in investing activities
    (487,446 )     (247,897 )     (2,666 )
Net cash provided by financing activities
    9,947       98,644       1,061  
Effect of exchange rate changes on cash and cash equivalents
    (18,911 )     (1,098 )     (11 )
Net increase (decrease) in cash and cash equivalents
    (383,715 )     419,871       4,515  
Cash and cash equivalents at beginning of the fiscal year
    948,710       564,995       6,075  
Cash and cash equivalents at the end of the fiscal year
  ¥ 564,995     ¥ 984,866     $ 10,590  
 
   
(Millions of yen, millions of U.S. dollars)
 
Consolidated
 
Fiscal year ended March 31
 
   
2009
   
2010
   
2010
 
                   
Net cash provided by operating activities
  ¥ 407,153     ¥ 912,907     $ 9,816  
Net cash used in investing activities
    (1,081,342 )     (746,004 )     (8,022 )
Net cash provided by financing activities
    267,458       365,014       3,925  
Effect of exchange rate changes on cash and cash equivalents
    (18,911 )     (1,098 )     (11 )
Net increase (decrease) in cash and cash equivalents
    (425,642 )     530,819       5,708  
Cash and cash equivalents at beginning of the fiscal year
    1,086,431       660,789       7,105  
Cash and cash equivalents at the end of the fiscal year
  ¥ 660,789     ¥ 1,191,608     $ 12,813  
 
 
F-14

 
 
  (Notes)
1.
U.S. dollar amounts have been translated from yen, for convenience only, at the rate of ¥ 93 = U.S. $1, the approximate Tokyo foreign exchange market rate as of March 31, 2010.

2.
As of March 31, 2010, Sony had 1,266 consolidated subsidiaries (including variable interest entities).  It has applied the equity accounting method for 73 affiliated companies.

3.
The weighted-average number of outstanding shares used for computation of earnings per share of common stock are as follows.  The dilutive effect in the weighted-average number of outstanding shares mainly resulted from convertible bonds.  All potentially dilutive shares have been excluded from the number of shares used in the computation of diluted earnings per share, because Sony incurred a net loss attributable to Sony Corporation’s stockholders and their inclusion would be anti-dilutive.

Weighted-average number of outstanding shares
 
(Thousands of shares)
 
   
Fiscal year ended March 31
 
   
2009
   
2010
 
Net loss attributable to Sony Corporation's stockholders
           
— Basic
    1,003,499       1,003,520  
— Diluted
    1,003,499       1,003,520  

Weighted-average number of outstanding shares
 
(Thousands of shares)
 
   
Three months ended March 31
 
   
2009
   
2010
 
Net loss attributable to Sony Corporation's stockholders
           
— Basic
    1,003,521       1,003,513  
— Diluted
    1,003,521       1,003,513  


4.
Newly adopted accounting pronouncements
Fair value measurements -
In September 2006, the Financial Accounting Standards Board (“FASB”) issued new accounting guidance for fair value measurements.  This guidance establishes a framework for measuring fair value, clarifies the definition of fair value, and expands disclosures about the use of fair value measurements.  This guidance is applicable to other accounting guidance that requires or permits fair value measurements and does not require any new fair value measurements.  In February 2008, the FASB issued supplemental guidance that partially delayed the effective date of the guidance for fair value measurements for Sony until April 1, 2009 for certain nonfinancial assets and liabilities and removed certain leasing transactions from the scope of the guidance.  In addition, in October 2008, the FASB issued guidance which clarify the application of fair value measurements in a market that is not active, and was effective upon issuance.  On April 1, 2008, Sony adopted the new accounting guidance for fair value measurements with regards to financial assets and liabilities and nonfinancial assets and liabilities that are recognized or disclosed at fair value in the financial statements on a recurring basis.  The adoption of the guidance for fair value measurements did not have a material impact on Sony’s results of operations and financial position.

Accounting for collaborative arrangements -
In December 2007, the FASB issued new accounting guidance for collaborative arrangements, which defines collaborative arrangements and establishes accounting and reporting requirements for transactions between participants in the arrangement and third parties.  A collaborative arrangement is defined as a contractual arrangement that involved a joint operating activity.  Sony adopted the provisions of this guidance, which are being applied retrospectively to all periods presented, for all collaborative arrangements on April 1, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.
 
F-15

 
 
Business combinations -
In December 2007, the FASB issued new accounting guidance for business combinations, which principally applies prospectively to business combinations for which the acquisition date is on or after April 1, 2009.  This guidance requires that the acquisition method of accounting be applied to a broader range of business combinations, amends the definition of a business combination, provides a definition of a business, requires an acquirer to recognize an acquired business at its fair value at the acquisition date, and requires the assets acquired and liabilities assumed in a business combination to be measured and recognized at their fair values as of the acquisition date, with limited exceptions.  Also, under this guidance, changes in deferred tax asset valuation allowances and acquired income tax uncertainties after the acquisition date generally will affect income tax expense in periods subsequent to the acquisition date.  Adjustments made to valuation allowances of deferred taxes and acquired tax contingencies associated with acquisitions that closed prior to April 1, 2009 would also apply the provisions of this guidance with adjustments reflected through the results of operations.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

In April 2009, the FASB issued new accounting guidance for assets acquired and liabilities assumed in a business combination that arise from contingencies.  This guidance addresses the initial recognition, measurement and subsequent accounting for assets and liabilities arising from contingencies in a business combination, and requires that such assets acquired or liabilities assumed be initially recognized at fair value at the acquisition date if fair value can be determined during the measurement period.  If the acquisition-date fair value cannot be determined, the asset acquired or liability assumed arising from a contingency is recognized only if certain criteria are met.  For Sony, this guidance is effective for assets acquired or liabilities assumed arising from contingencies in business combinations for which the acquisition date is on or after April 1, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Noncontrolling interests in consolidated financial statements -
In December 2007, the FASB issued new accounting guidance for noncontrolling interests in consolidated financial statements. This guidance requires that the noncontrolling interests in the equity of a subsidiary be accounted for and reported as equity, provides revised guidance on the treatment of net income and losses attributable to the noncontrolling interests and changes in ownership interests in a subsidiary and requires additional disclosures that identify and distinguish between the interests of the controlling and noncontrolling owners.  As required, Sony adopted this guidance on April 1, 2009, via retrospective application of the financial statement presentation and related disclosure requirements.  Upon the adoption of this guidance, noncontrolling interests, which were previously referred to as minority interest and classified between total liabilities and stockholders’ equity on the consolidated balance sheets, are now included as a separate component of total equity.  In addition, the net income (loss) on the consolidated statements of income now includes the net income (loss) attributable to noncontrolling interests.  Consistent with the retrospective application required by this guidance, the prior year amounts in the consolidated financial statements have been reclassified or adjusted to conform to the current presentation.  As a result of the reclassifications, the stockholders’ equity on the consolidated balance sheets for the fiscal year ended at March 31, 2009 has increased by 251,949 million yen and the net loss on the consolidated statements of income for the fiscal year ended March 31, 2009 has increased by 3,276 million yen.

In January 2010, the FASB issued supplemental guidance clarifying the accounting for decreases in ownership interests and expanding the disclosure requirements about the deconsolidation of a subsidiary or deconsolidation of a group of assets.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Determination of the useful life of intangible assets -
In April 2008, the FASB issued new accounting guidance for the determination of the useful life of intangible assets, which amends the list of factors an entity should consider in developing renewal or extension assumptions used in determining the useful life of recognized intangible assets.  This new guidance applies to (1) intangible assets that are acquired individually or with a group of other assets and (2) intangible assets acquired in both business combinations and asset acquisitions.   Under this new guidance, entities estimating the useful life of a recognized intangible asset must consider their historical experience in renewing or extending similar arrangements or, in the absence of historical experience, must consider assumptions that market participants would use about renewal or extension.  For Sony, this new guidance applies to intangible assets acquired after March 31, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.
 
F-16

 
Equity method investment accounting considerations -
In November 2008, the FASB issued new accounting guidance, which addresses certain effects that the guidance for business combinations and noncontrolling interests in consolidated financial statements has on an entity’s accounting for equity-method investments.  This guidance indicates, among other things, that transaction costs for an investment should be included in the cost of the equity-method investment (and not expensed) and shares subsequently issued by the equity-method investee that reduce the investor’s ownership percentage should be accounted for as if the investor had sold a proportionate share of its investment, with gains or losses recorded through earnings.  Sony adopted this guidance on April 1, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Recognition and presentation of other-than-temporary impairments for debt securities -
In April 2009, the FASB issued new accounting guidance for the recognition and presentation of other-than-temporary impairments for debt securities.  This guidance is intended to provide greater clarity to investors about the credit and noncredit component of an other-than-temporary impairment event and to more effectively communicate when an other-than-temporary impairment event has occurred.  This guidance requires the separate display of losses related to credit deterioration and losses related to other market factors.  When an entity does not intend to sell a debt security and it is more likely than not that the entity will not have to sell the debt security before recovery of its cost basis, it must recognize the credit component of an other-than-temporary impairment in earnings and the remaining portion in other comprehensive income.  In addition, upon the adoption of this guidance, an entity is required to record a cumulative-effect adjustment as of the beginning of the period of adoption to reclassify the noncredit component of a previously recognized other-than-temporary impairment from retained earnings to accumulated other comprehensive income.  Sony adopted this guidance on April 1, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Fair value measurements when there is no active market -
In April 2009, the FASB issued new accounting guidance for determining fair value when there is no active market for an asset or when the pricing inputs used in determining the fair value of an asset represent a distressed sale.  This guidance also reaffirms that the objective of fair value measurement is to reflect an asset’s sale price in an orderly transaction at the date of the financial statements.  This guidance was effective for Sony as of April 1, 2009, and was applied prospectively.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Accounting Standards Codification -
In June 2009, the FASB issued the FASB Accounting Standards Codification (the “Codification”).  The Codification became the single source for all authoritative accounting principles generally accepted in the United States of America (“U.S. GAAP”) recognized by the FASB.  The Codification is effective for financial statements issued for periods ending after September 15, 2009.  The Codification does not change U.S. GAAP and did not have an affect on Sony’s results of operations and financial position.

Measuring liabilities at fair value -
In August 2009, the FASB issued new accounting guidance for measuring liabilities at fair value.  This guidance clarifies how the fair value measurement principles should be applied to measuring liabilities carried at fair value.  This guidance describes how to measure liabilities at fair value when quoted prices for identical liabilities in active markets are not available and clarifies that an entity should not make an adjustment to fair value for a restriction that prevents the transfer of the liability.  This guidance was effective for interim and annual periods beginning after issuance.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.

Investments in certain entities that calculate net asset value per share (or its equivalent) -
In September 2009, the FASB issued new accounting guidance for investments in certain entities that calculate net asset value per share (or its equivalent).  This guidance permits, as a practical expedient, an entity to measure the fair value of an investment using the net asset value per share of the investment (or its equivalent) provided by the investee without further adjustment if the investment companies do not have readily determinable fair values as is the case with certain alternative investment funds.  This guidance was effective for interim and annual periods ending after December 15, 2009.  The adoption of this guidance did not have a material impact on Sony’s results of operations and financial position.
 
F-17

 

5.
Sony realigned its reportable segments effective from the first quarter of the fiscal year ending March 31, 2010 to reflect Sony’s reorganization as of April 1, 2009, primarily repositioning operations previously reported within the Electronics and Game segments and establishing the Consumer Products & Devices, Networked Products & Services and B2B & Disc Manufacturing segments.  The Consumer Products & Devices segment includes products such as televisions, digital imaging, audio and video, semiconductors, and components.  The equity results of S-LCD Corporation, a joint-venture with Samsung Electronics Co., Ltd., are also included within the Consumer Products & Devices segment.  The Networked Products & Services segment includes Game as well as PC and Other Networked Businesses.  The B2B & Disc Manufacturing segment is comprised of the B2B business, including broadcast and professional-use products, as well as the Blu-ray Disc™, DVD and CD disc manufacturing business.  Additionally, Music is a new segment effective from the first quarter of the fiscal year ending March 31, 2010. The Music segment includes Sony Music Entertainment, Sony Music Entertainment (Japan) Inc, and a 50% owned U.S. based joint-venture in the music publishing business, Sony/ATV Music Publishing LLC.  For the fiscal year ended March 31, 2009, the Music segment’s operating income includes the equity results for SONY BMG MUSIC ENTERTAINMENT that were recorded through the six months ended September 30, 2008.  The equity earnings of Sony Ericsson Mobile Communications AB (“Sony Ericsson”) are presented as a separate segment and were previously included in the Electronics segment.  All Other consists of various operating activities, including So-net Entertainment Corporation and an advertising agency business in Japan.  In connection with the realignment, all prior period amounts in the segment disclosures have been restated to conform to the current presentation.


Other Consolidated Financial Data
    (Millions of yen, millions of U.S. dollars)  
   
Fiscal year ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
Capital expenditures (additions to property, plant and equipment)
  ¥ 332,068     ¥ 192,724       -42.0 %   $ 2,072  
Depreciation and amortization expenses*
    405,443       371,004       -8.5       3,989  
(Depreciation expenses for property, plant and equipment)
 
(293,743
    (260,169 )     -11.4       (2,798 )
Research and development expenses
    497,297       432,001       -13.1       4,645  
 
    (Millions of yen, millions of U.S. dollars)  
   
Three months ended March 31
 
   
2009
   
2010
   
Change
   
2010
 
Capital expenditures (additions to property, plant and equipment)
  ¥ 73,721     ¥ 43,939       -40.4 %   $ 472  
Depreciation and amortization expenses*
    104,858       94,939       -9.5       1,021  
(Depreciation expenses for property, plant and equipment)
    (78,472 )     (65,216 )     -16.9       (701 )
Research and development expenses
    123,586       116,287       -5.9       1,250  
 
* Including amortization expenses for intangible assets and for deferred insurance acquisition costs.
 
 
F-18