Unassociated Document
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 12b-25

NOTIFICATION OF LATE FILING
 
SEC FILE NUMBER:  001-14332
 
CUSIP NUMBER:  436233100
 

(Check One):
o Form 10-K
o Form 11-K
o Form 20-F
þ Form 10-Q
o Form N-SAR
o Form N-CSR

For Period Ended:  September 30, 2011
 
o
Transition Report on Form 10-K
o
Transition Report on Form 20-F
o
Transition Report on Form 11-K
o
Transition Report on Form 10-Q
o
Transition Report on Form N-SAR

For the Transition Period Ended:  _________________________

 
Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.
 
 
If the notification relates to a portion of the report checked above, identify the Item(s) to which the notification relates: 
 

 

PART I
REGISTRANT INFORMATION

Hollywood Media Corp.                                                                                                                                          

Full Name of Registrant
 
 

Former Name if Applicable

2255 Glades Road, Suite 221A 

Address of Principal Executive Office (Street and number)

Boca Raton, Florida 33431 

City, State and Zip Code
 
 
 

 
 
PART II
RULES 12b-25 (b) AND (c)

If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed.  (Check box if appropriate.)

 
(a)
The reasons described in detail in Part III of this form could not be eliminated without unreasonable effort or expense;
þ
(b)
The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q or subject distribution report on From 10-D, or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and
 
(c)
The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.

PART III
NARRATIVE
 
State below in reasonable detail why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR or the transition report or portion thereof, could not be filed within the prescribed time period.
 
As a result of delays in developing and verifying information necessary to complete the required financial statement disclosure, Hollywood Media Corp.’s (the “Company”) Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2011 cannot be filed on time without unreasonable effort or expense.
 
PART IV
OTHER INFORMATION

(1) Name and telephone number of person to contact in regard to this notification:
 
Mitchell Rubenstein
(561)
998-8000
(Name)
(Area Code)
(Telephone Number)

(2) Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed?  If the answer is no, identify report(s).

þ YES    o NO
 
 
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(3) Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?

þ YES    o NO
 
If so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.

U.S. generally accepted accounting principles require companies to perform a test for goodwill impairment when impairment indicators are present.  The Company determined an impairment indicator was present according to ASU No. 2011-08 “Testing for Goodwill Impairment (Topic 350)”. The Company initiated a goodwill impairment test as of September 30, 2011.  The completion of this analysis will determine the amount of the impairment to be recognized by the Company.   As a result of the Company’s on-going analysis, the impairment charge could significantly impact its consolidated financial statements for the period ended September 30, 2011.   The anticipated goodwill impairment would represent a non-cash charge to the Company’s consolidated financial statements for the period ended September 30, 2011.

The Company’s staff and resources have been substantially committed to completing the foregoing and intends to file its Form 10-Q on or before the prescribed due date pursuant to this Form 12B-25.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995:  Those statements in this Form 12b-25 that are not historical facts (including, but not limited to, the Company’s expectations of net loss and the timing of filing of its Q3 Form 10-Q) are “forward-looking statements” that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the “Exchange Act.”  These forward-looking statements which may be identified by their use of words, such as “plan,” “may,” “believe,” “expect,” “intend,” “could,” “would,” “should”, “anticipate” and other words and terms of similar meaning, in connection with any discussion of our prospects, financial statements, business, dividends, financial condition, revenues, income, results of operations or liquidity, involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements.  Important factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements include, among other things, the Company’s failure to timely file its Q3 Form 10-Q and other risks and factors described in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, as amended, for the fiscal year ended December 31, 2010.  Such forward-looking statements speak only as of the date on which they are made.
 
 
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Hollywood Media Corp. 

(Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned hereunto duly authorized.



Date: November 15, 2011
By: 
/s/ Tammy G. Hedge
Tammy G. Hedge, Chief Financial Officer


 
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