SCHEDULE 14C INFORMATION

               INFORMATION STATEMENT PURSUANT TO SECTION 14(c) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Check the appropriate box:

[X]   Preliminary Information Statement

[_]   Confidential, for Use of the Commission Only (as permitted by Rule
      14C-5(D)(2))

[_]   Definitive Information Statement

                       ALLIANCE DISTRIBUTORS HOLDING INC.
                (Name of Registrant as Specified in Its Charter)

Payment of filing fee (Check the appropriate box):

[X]   No Fee required.

[_]   Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

1)    Title of each class of securities to which transaction applies:

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2)    Aggregate number of securities to which transaction applies:

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3)    Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act Rule 0-11:*

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4)    Proposed maximum aggregate value of transaction:

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5)    Total fee paid:

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[_]   Fee paid previously with preliminary materials.

[_]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the form or schedule and the date of its filing.

1)    Amount previously paid:

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2)    Form, Schedule or Registration Statement No:

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3)    Filing party: Alliance Distributors Holding Inc.

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4)    Date filed: December 19, 2005

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* Set forth the amount on which the filing fee is calculated and state how it
was determined.



                       ALLIANCE DISTRIBUTORS HOLDING INC.
                               15-15 132nd Street
                          College Point, New York 11356

                              Information Statement

This  Information Statement has been mailed on or about December 30, 2005 to the
stockholders  of record as of December 19, 2005 ("Record Date") of the Company's
common  stock,  par value $.001 per share  ("common  stock")  and the  Company's
Series A Convertible Non Redeemable  Preferred  Stock, par value $.001 per share
(the "Series A Preferred Shares") in connection with the action described herein
to be taken on or about January 19, 2006,  which is 20 days after the mailing of
this information statement.  The  action  will be  taken pursuant to the written
consents by the majority  stockholders  of the Company  dated as of December 19,
2005.

THIS IS NOT A NOTICE  OF A  SPECIAL  MEETING  OF  STOCKHOLDERS.  NO  STOCKHOLDER
MEETING WILL BE HELD TO CONSIDER ANY MATTER WHICH WILL BE DESCRIBED HEREIN.

WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE REQUESTED NOT TO SEND US A PROXY.

The Company's principal executive office address is 15-15 132nd Street College
Point, New York 11356.



NOTICE OF ACTION TO BE TAKEN PURSUANT TO THE WRITTEN CONSENTS DATED DECEMBER 19,
2005 OF MAJORITY STOCKHOLDERS IN LIEU OF A SPECIAL MEETING OF THE STOCKHOLDERS.

To Our Stockholders:

NOTICE IS  HEREBY  GIVEN  that the  following  action  will be taken on or about
January 19, 2006  pursuant to written  consents  dated  December 19, 2005 by the
majority stockholders, in lieu of a special meeting of the stockholders.

General

By their written consents,  shareholders and a proxy holder (the "Shareholders")
have voted 32,565,220  shares,  out of a total of 52,884,164  shares entitled to
vote, or approximately 62% of the Company's total voting power (the total number
of votes that can be cast by the outstanding common stock and Series A Preferred
Shares), in favor of granting the Board of Directors the authority to amend (the
"amendment")  the Company's  Certificate  of  Incorporation  to effect a reverse
stock split of the Company's  authorized  common stock and the Company's  issued
and outstanding  common stock on the basis of one-for-five at such time, if any,
as the  Board of  Directors  shall  deem  appropriate.  The vote in favor of the
amendment is greater than a majority of the Company's  total voting power and is
sufficient to approve the amendment.

After  giving  effect to the  reverse  stock  split,  there  will be  authorized
20,000,000 shares of common stock, of which 9,473,751 shares shall be issued and
outstanding,  1,103,082 shares will be available to permit the conversion of the
Series A  Convertible  Non  Redeemable  Preferred  Stock  ("Series  A  Preferred
Shares"),  and  9,423,167  shares will be available for issuance by the Board of
Directors.

Reasons for the Reverse Stock Split

The Board of  Directors  believes  that the current per share price level of the
Company's  Common Stock has reduced the  effective  marketability  of the shares
because of the  reluctance  of many leading  brokerage  firms to  recommend  low
priced  stocks to their  clients.  In  addition,  a variety of  brokerage  house
policies and practices tend to discourage  individual brokers within those firms
from dealing in low priced stocks.  Some of those policies and practices pertain
to the  payment of broker  commissions  and to time  consuming  procedures  that
function to make the handling of low priced stocks  unattractive to brokers from
an economic standpoint.

The  decrease  in  the  number  of  shares  of  Common  Stock  outstanding  as a
consequence  of the proposed  reverse stock split should  increase the per share
price of the Common Stock,  which may encourage  greater  interest in the Common
Stock and possibly  promote  greater  liquidity for the Company's  stockholders.
However,  the  increase  in the  per  share  price  of  the  Common  Stock  as a
consequence of the proposed reverse stock split may be proportionately less than
the decrease in the number of shares  outstanding,  and any increased  liquidity



due to any increased  per share price could be partially or entirely  off-set by
the reduced number of shares outstanding after the proposed reverse stock split.
The  proposed  reverse  stock  split  could  result  in a per share  price  that
adequately compensates for the adverse impact of the market factors noted above.
In general, there can be no assurance that the favorable effects described above
will  occur,  or that  any  increase  in per  share  price of the  Common  Stock
resulting  from the  proposed  reverse  stock split will be  maintained  for any
period of time.

There can be no  assurance  that the market  price of the Common Stock after the
proposed  reverse  stock  split will be five times the market  price  before the
proposed reverse stock split, or that such price will either exceed or remain in
excess of the current market price.

Impact of The Reverse Stock Split

The reverse  stock split will be realized  simultaneously  for all the Company's
common stock and the ratio will be the same for all the Company's  common stock.
The reverse stock split will affect all of the Company's  shareowners  uniformly
and will not affect  any  shareowner's  percentage  ownership  interests  in the
Company,  except that,  as described  below,  any  fractional  shares that would
otherwise  be owned by any  stockholder  as a result of the reverse  stock split
will be rounded up to one whole share.

The principal effect of the reverse stock split will be that:

      o     there will be authorized 20,000,000 shares of common stock, of which
            9,473,751 shares shall be issued and  outstanding,  1,103,082 shares
            will be available to permit the conversion of the Series A Preferred
            Shares,  and 9,423,167  shares will be available for issuance by the
            Board of Directors;

      o     proportionate adjustments will be made to the conversion rate of the
            Series A Preferred Shares; and

      o     proportionate  adjustments  will be made to the  per-share  exercise
            price and the number of shares  issuable  upon the  exercise  of all
            outstanding  options and warrants  entitling the holders to purchase
            shares  of  the  Company's  common  stock,   which  will  result  in
            approximately the same aggregate price being required to be paid for
            such options and warrants  upon exercise  immediately  preceding the
            reverse stock split.

In addition, the reverse stock split will increase the number of shareowners who
own odd lots (less than 100 shares). Shareowners who hold odd lots typically may
experience  an increase in the cost of selling their shares and may have greater
difficulty in effecting sales.



Effect on Fractional Shareowners

Shareholders  will not receive  fractional  post-reverse  stock split  shares in
connection  with the reverse stock split.  Instead,  any fractional  shares that
would  otherwise be owned by any  stockholder  as a result of the reverse  stock
split will be rounded up to one whole share.

Procedure regarding Stock Certificates

Shareholders will receive a transmittal letter from our transfer agent,  Pacific
Stock Transfer  Company,  as soon as practicable after the effective date of the
reverse stock split. The letter of transmittal will contain  instructions on how
to surrender  certificate(s)  representing pre-reverse stock split shares to the
transfer  agent.  As soon as  practicable  thereafter,  the Company will issue a
replacement certificate for post-split shares.

SHAREOWNERS  SHOULD NOT DESTROY ANY STOCK  CERTIFICATE(S)  AND SHOULD NOT SUBMIT
ANY CERTIFICATE(S) UNTIL REQUESTED TO DO SO.

Accounting Matters

The reverse  stock split will not affect the par value of the  Company's  common
stock.  As a result,  as of the effective  time of the reverse stock split,  the
stated capital  attributable to the Company's  common stock on its balance sheet
will be reduced proportionately, and the additional paid-in capital account will
be  credited  with the  amount by which  the  stated  capital  is  reduced.  The
per-share  net income or loss and net book value of the  Company's  common stock
will be restated  because  there will be fewer  shares of the  Company's  common
stock outstanding.

Procedure for Effecting Reverse Stock Split

If the Board of Directors  determines  to proceed with the reverse  stock split,
the Company will file a Certificate of Amendment to the Company's Certificate of
Incorporation  with the Secretary of State of the State of Delaware to amend the
Company's  existing  Certificate of Incorporation.  The reverse stock split will
become  effective  on the date of filing the  Certificate  of  Amendment  to the
Certificate  of  Incorporation,  which is referred to as the  "effective  date."
Beginning on the effective date, each certificate representing pre-reverse stock
split shares will be deemed for all corporate  purposes to evidence ownership of
post-reverse stock split shares. The text of the Certificate of Amendment to the
Certificate  of  Incorporation  is set forth in  Exhibit  A to this  information
statement.  The text of the  Certificate  of  Amendment  to the  Certificate  of
Incorporation  is subject to  modification  to  include  such  changes as may be
required by the office of the Secretary of State of the State of Delaware and as
the Board of Directors deems necessary and advisable to effect the reverse stock
split.



Federal Income Tax Consequences

The following is a summary of certain  material United States federal income tax
consequences  of the  reverse  stock  split,  does not  purport to be a complete
discussion of all of the possible federal income tax consequences of the reverse
stock split and is included for general  information only.  Further, it does not
address any state,  local or foreign income or other tax consequences.  Also, it
does not address the tax consequences to holders that are subject to special tax
rules,  such as banks,  insurance  companies,  regulated  investment  companies,
personal holding  companies,  foreign entities,  nonresident alien  individuals,
broker-dealers  and  tax-exempt  entities.   The  discussion  is  based  on  the
provisions  of the United States  federal  income tax law as of the date hereof,
which is subject to change retroactively as well as prospectively.  This summary
also assumes that the pre-reverse  stock split shares were, and the post-reverse
stock  split  shares  will be,  held as a  "capital  asset,"  as  defined in the
Internal  Revenue Code of 1986, as amended (i.e.,  generally,  property held for
investment).  The tax  treatment of a  shareowner  may vary  depending  upon the
particular  facts and  circumstances  of such  stockholder.  Each stockholder is
urged to consult with such stockholder's own tax advisor with respect to the tax
consequences of the reverse stock split. As used herein,  the term United States
holder means a stockholder  that is, for federal income tax purposes:  a citizen
or resident of the United  States;  a  corporation  or other  entity  taxed as a
corporation  created or organized in or under the laws of the United States, any
State of the United States or the District of Columbia;  an estate the income of
which is subject to federal income tax regardless of its source; or a trust if a
United  States  court  is  able  to  exercise   primary   supervision  over  the
administration  of the  trust and one or more  United  States  persons  have the
authority to control all substantial decisions of the trust.

In general,  no gain or loss should be  recognized  by a  stockholder  upon such
stockholder's  exchange of pre-reverse stock split shares for post-reverse stock
split shares pursuant to the reverse stock split. It is, however,  possible that
a stockholder who receives a full share of stock in lieu of the fractional share
of stock that he or she would  otherwise  own as a result of the  reverse  stock
split  could be  subject  to tax on the  portion  of the  rounded  up share that
exceeds such fractional share,  although there are substantial  arguments to the
contrary.  The  aggregate  tax  basis of the  post-reverse  stock  split  shares
received in the reverse stock split  (including  any fraction of a  post-reverse
stock  split  share  that is  received)  will be the  same as the  stockholder's
aggregate tax basis in the pre-reverse stock split shares exchanged therefor.

Our view  regarding  the tax  consequences  of the  reverse  stock  split is not
binding  on the  Internal  Revenue  Service  or the  courts.  ACCORDINGLY,  EACH
STOCKHOLDER  SHOULD  CONSULT WITH HIS OR HER OWN TAX ADVISOR WITH RESPECT TO ALL
OF THE POTENTIAL TAX CONSEQUENCES TO HIM OR HER OF THE REVERSE STOCK SPLIT.

                             NO RIGHTS OF APPRAISAL

Under  the laws of the  State of  Delaware,  stockholders  are not  entitled  to
appraisal  rights with  respect to the  Amendment  to effect the  reverse  stock
split, and we will not independently provide stockholders with any such right.



                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

The following table sets forth, as of December 19, 2005,  information  regarding
the beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange
Act  of  1934)  of the  Company's  Common  Stock  based  upon  the  most  recent
information available to the Company for (i) each person known by the Company to
own beneficially more than five (5%) percent of the Company's outstanding Common
Stock, (ii) each of the Company's  officers and directors and (iii) all officers
and  directors  of the  Company as a group.  Unless  otherwise  indicated,  each
stockholder's address is c/o the Company, 15-15 132nd Street, College Point, New
York 11356.

Beneficial  ownership is determined in accordance with the rules of the SEC, and
for  calculating  the shares and percentage  beneficially  owned by each Selling
Security  Holder  includes  any  securities  which the  person  has the right to
acquire  within 60 days of the date of this  information  statement  through the
conversion  or  exercise  of any  security  or right.  The terms of the Series A
Convertible  Non  Redeemable  Preferred  Shares  ("Series A  Preferred  Shares")
restrict  each  holder's  right to convert the Series A  Preferred Shares to the
extent that beneficial  ownership of such holder and its affiliates would exceed
4.999% or 9.999% of the shares of Common Stock that would be  outstanding  after
giving effect to such conversion.  For convenience,  the table and the footnotes
are presented as if these  restrictions did not apply. For purposes of the table
and the  footnotes  below,  there are deemed  outstanding  52,884,164  shares of
common stock,  consisting of 47,368,756  shares of common stock currently issued
and outstanding  and 5,515,408  shares of common stock issuable on conversion of
346,663 Series A Preferred  Shares.  Each Series A Preferred Share converts into
15.91 shares of common stock.

-------------------------------------        -----------------------------------
Name and address of beneficial owner         Common Stock (% of class)
-------------------------------------        -----------------------------------
Jay Gelman                                   20,478,561 (1) (38.46%)
-------------------------------------        -----------------------------------
Andre Muller                                 8,593,338 (2)  (16.14%)
-------------------------------------        -----------------------------------
Barbara A. Ras                               114,000 (3) (0.22%)
-------------------------------------        -----------------------------------
Humbert B. Powell, III                       72,728 (4)  (0.14%)
-------------------------------------        -----------------------------------
Thomas Vitiello                              50,000 (5) (0.09%)
-------------------------------------        -----------------------------------
Steven H. Nathan                             50,000 (6) (0.09%)
-------------------------------------        -----------------------------------
All executive officers and                   29,358,627 (54.58%)
directors as a group
-------------------------------------        -----------------------------------
Francis Vegliante                            4,593,322 (7)  (8.63%)
-------------------------------------        -----------------------------------
Nathan A. Low (8)
c/o Sunrise Securities                       6,969,928 (9)  (12.88%)
Corp., 641 Lexington
Avenue N.Y., N.Y. 10022
-------------------------------------        -----------------------------------
Theseus Fund, L.P.
f/k/a Minotaur Fund LLP                      4,400,000 (10) (8.32%)
131 Olive Hill Lane, Woodside, CA
94062
-------------------------------------        -----------------------------------

----------
(1) Consists of Mr. Gelman's record and beneficial ownership of 8,226,671 shares
of common  stock,  275,000  shares of common  stock  issuable  upon  exercise of
275,000  options that are currently  exercisable,  91,667 shares of common stock
issuable  upon  exercise  of 91,667  options  exercisable  within  60 days,  and
9,205,549  shares  of  common  stock  and  168,427  Series  A  Preferred  Shares
convertible  into 2,679,674  shares of common stock that are subject to a voting
proxy.  Of the total number of shares of common stock subject to a voting proxy,
Theseus Fund,  L.P.  (f/k/a  Minotaur Fund LLP) granted to Mr. Gelman a proxy to
vote 1,071,335 shares of common stock.


(2) Consists of Mr. Muller's record and beneficial ownership of 8,226,671 shares
of common  stock,  275,000  shares of common  stock  issuable  upon  exercise of
275,000 options that are currently exercisable and 91,667 shares of common stock
issuable upon exercise of 91,667 options exercisable within 60 days.


(3) Consists of Ms. Ras' record and  beneficial  ownership  of 66,000  shares of
common stock and her indirect  beneficial  ownership of 23,000  shares of common
stock owned by her husband, 16,667 shares of common stock issuable upon exercise
of 16,667  options  that are  currently  exercisable  and 8,333 shares of common
stock issuable upon exercise of 8,333 options exercisable within 60 days.

(4) Consists of Mr. Powell's record and beneficial ownership of 22,728 shares of
common  stock,  37,500  shares of common stock  issuable upon exercise of 37,500
options  that are  currently  exercisable  and  12,500  shares of  common  stock
issuable upon exercise of 12,500 options exercisable within 60 days.


(5) Consists of 37,500  shares of common stock  issuable upon exercise of 37,500
options  that are  currently  exercisable  and  12,500  shares of  common  stock
issuable upon exercise of 12,500 options exercisable within 60 days.


(6) Consists of 37,500  shares of common stock  issuable upon exercise of 37,500
options  that are  currently  exercisable  and  12,500  shares of  common  stock
issuable upon exercise of 12,500 options exercisable within 60 days.


(7) Consists of Mr.  Vegliante's  record and  beneficial  ownership of 4,226,655
shares of common stock, 275,000 shares of common stock issuable upon exercise of
275,000 options that are currently exercisable and 91,667 shares of common stock
issuable upon exercise of 91,667 options exercisable within 60 days.


(8) Mr. Low has sole  dispositive and voting power in Sunrise  Securities  Corp.
Mr.  Low's wife has sole  voting  and  investment  power in the shares  owned by
Nathan A. Low Family Trust.  Mr. Low has shared voting and  investment  power in
Level  Counter  LLC,  which has sole  investment  and voting power in the shares
owned by Sunrise Equity Partners. Mr. Low has shared voting and investment power
in the shares owned by Sunrise  Foundation  Trust. Mr. Low disclaims  beneficial
ownership  of the shares  owned by Nathan A. Low Family  Trust,  Sunrise  Equity
Partners and Sunrise Foundation Trust.

(9) These  6,969,928  shares  consist of 83,330  shares of common stock owned by
Sunrise  Equity  Partners,  245,794  shares of  common  stock  owned by  Sunrise
Securities Corp., 756,346 shares of common stock due to the deemed conversion of
47,539  Series A  Preferred  Shares  owned by Nathan A. Low,  388,315  shares of
common stock due to the deemed  conversion of 24,407  Series A Preferred  Shares
owned by Nathan A. Low Family Trust, 2,290,515 shares of common stock due to the
deemed  conversion of 143,967  Series A Preferred  Shares owned by Nathan A. Low
Roth IRA, 346,504 shares of common stock due to the deemed  conversion of 21,779
Series A  Preferred  Shares  owned by Sunrise  Foundation  Trust,  366 shares of
common stock due to the deemed  conversion of 23 Series A Preferred Shares owned
by Sunrise  Securities  Corp.  and  1,634,657  shares of common stock due to the
deemed  conversion  of 102,744  shares of common  stock owned by Sunrise  Equity
Partners. Further includes 800,527 shares of common stock issuable upon exercise
of  800,527  warrants  owned by Nathan A. Low,  200,132  shares of common  stock
issuable upon exercise of 200,132 warrants owned by Sunrise Foundation Trust and
223,442 shares of common stock issuable upon exercise of 223,442  warrants owned
by Sunrise Securities Corp.

(10) See footnote 1 for information  relating to the voting proxy granted to Jay
Gelman by Theseus Fund, L.P. f/k/a Minotaur Fund LLP.




The following table sets forth, as of December 19, 2005,  information  regarding
the beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange
Act of 1934) of the  Company's  Series A Non  Redeemable  Convertible  Preferred
Stock  ("Series A  Preferred  Shares")  based upon the most  recent  information
available  to the  Company  for (i)  each  person  known by the  Company  to own
beneficially more than five (5%) percent of the Company's  outstanding  Series A
Preferred  Shares,  (ii) each of the Company's  officers and directors and (iii)
all officers and directors of the Company as a group.

Beneficial  ownership is determined in accordance with the rules of the SEC, and
for  calculating  the shares and percentage  beneficially  owned by each Selling
Security  Holder  includes  any  securities  which the  person  has the right to
acquire  within 60 days of the date of this  information  statement  through the
conversion  or  exercise  of any  security  or right.  The terms of the Series A
Preferred  Shares restrict each holder's right to convert the Series A Preferred
Shares to the extent that beneficial ownership of such holder and its affiliates
would  exceed  4.999% or 9.999% of the  shares  of Common  Stock  that  would be
outstanding after giving effect to such conversion.



-------------------------------------       ------------------------------------
Name and address of beneficial owner        Series A Convertible Non
                                            Redeemable Preferred Shares (% of
                                            class)
-------------------------------------       ------------------------------------
Jay Gelman                                  168,427 (1)  (48.59%)
-------------------------------------       ------------------------------------
All executive officers and                  168,427  (48.59%)
directors as a group
-------------------------------------       ------------------------------------
Nathan A. Low (2)
 c/o Sunrise Securities Corp., 641          340,459 (3)  (98.21%)
Lexington Avenue N.Y., N.Y. 10022
-------------------------------------       ------------------------------------
Nathan A. Low Roth
IRA                                         143,967 (4)  (41.53%)
c/o Sunrise Securities Corp.
641 Lexington Avenue
N.Y., N.Y. 10022
-------------------------------------       ------------------------------------
Nathan A. Low Family
Trust                                       24,407 (5)  (7.04%)
c/o Sunrise Securities Corp.
641 Lexington Avenue
N.Y., N.Y. 10022
-------------------------------------       ------------------------------------
Sunrise Equity
Partners                                    102,744 (29.64%)
c/o Sunrise Securities Corp.
641 Lexington Avenue
N.Y., N.Y. 10022
-------------------------------------       ------------------------------------
Sunrise Foundation
Trust                                       21,779 (6.28%)
c/o Sunrise Securities Corp.
641 Lexington Avenue
N.Y., N.Y. 10022
-------------------------------------       ------------------------------------
Level Counter LLC (6)
641 Lexington Avenue                        102,744 (7) (29.64%)
25th Floor
N.Y., N.Y.  10022
-------------------------------------       ------------------------------------
Amnon Mandelbaum (8)
641 Lexington Avenue                        102,744 (9) (29.64%)
25th Floor
N.Y., N.Y.  10022
-------------------------------------       ------------------------------------
Marilyn Adler (10)
641 Lexington Avenue                        102,744 (11) (29.64%)
25th Floor
N.Y., N.Y.  10022
-------------------------------------       ------------------------------------

----------
(1)  Consists of 24,407  Series A  Preferred  Shares  subject to a voting  proxy
granted  to Jay  Gelman by the  Nathan A. Low  Family  Trust,  143,967  Series A
Preferred  Shares  subject to a voting proxy granted to Jay Gelman by the Nathan
A. Low Roth IRA and 53  Series A  Preferred  Shares  subject  to a voting  proxy
granted to Jay Gelman by Northumberland Holdings, LTD.


(2) Mr. Low has sole  dispositive and voting power in Sunrise  Securities  Corp.
Mr.  Low's wife has sole  voting  and  investment  power in the shares  owned by
Nathan A. Low Family Trust.  Mr. Low has shared voting and  investment  power in
Level  Counter  LLC,  which has sole  investment  and voting power in the shares
owned by Sunrise Equity Partners. Mr. Low has shared voting and investment power
in the shares owned by Sunrise  Foundation  Trust. Mr. Low disclaims  beneficial
ownership  of the shares  owned by Nathan A. Low Family  Trust,  Sunrise  Equity
Partners and Sunrise Foundation Trust.

(3) Consists of 47,539 Series A Preferred Shares owned by Nathan A. Low, 143,967
Series A  Preferred  Shares  owned by Nathan A. Low Roth IRA,  102,744  Series A
Preferred  Shares owned by Sunrise  Equity  Partners,  24,407 Series A Preferred
Shares owned by Nathan A. Low Family  Trust,  21,779  Series A Preferred  Shares
owned by Sunrise  Foundation  Trust and 23 Series A  Preferred  Shares  owned by
Sunrise Securities Corp.


(4) See footnote 1 for  information  relating to the voting proxy granted to Jay
Gelman by the Nathan A. Low Roth IRA.


(5) See footnote 1 for  information  relating to the voting proxy granted to Jay
Gelman by the Nathan A. Low Family Trust.


(6) Level Counter LLC has sole  investment  and voting power in the shares owned
by Sunrise Equity Partners.  Level Counter LLC disclaims beneficial ownership of
these shares.

(7) See footnote 6.


(8) Mr.  Mandelbaum has shared voting and investment power in Level Counter LLC,
which has sole investment and voting power in the shares owned by Sunrise Equity
Partners.  Mr. Mandelbaum  disclaims beneficial ownership of the shares owned by
Sunrise Equity Partners.

(9) See footnotes 6 and 8.


(10)  Consists of shares owned by Level Counter LLC. Ms. Adler has shared voting
and investment  power in Level Counter LLC, which has sole investment and voting
power in the shares  owned by  Sunrise  Equity  Partners.  Ms.  Adler  disclaims
beneficial ownership of the shares owned by Sunrise Equity Partners.

(11) See footnotes 6 and 10.



                                CHANGE IN CONTROL

In June 2002, the Company,  then named JPAL, Inc. ("JPAL"), a Nevada corporation
which then had no ongoing  business or significant  assets,  acquired  Essential
Reality,  LLC ("ER,  LLC") which had been formed in 1998 as Freedom  Multimedia,
LLC in Delaware to develop and market a virtual video game controller. Following
this   transaction,   JPAL   changed  its  name  to  Essential   Reality,   Inc.
("Essential"). In November 2003, we discontinued sales of our virtual video game
controller because of our inability to raise necessary funds.

On June  17,  2004,  Essential  entered  into a Share  Exchange  Agreement  (the
"Exchange  Agreement") with Jay Gelman, Andre Muller and Francis Vegliante,  the
sole shareholders (the  "Shareholders")  of AllianceCorner  Distributors Inc., a
New York corporation ("AllianceCorner") which had been engaged in the video game
distribution business since August 2003. Pursuant to the Exchange Agreement, the
Company  on  June  29,  2004  acquired  all the  outstanding  capital  stock  of
AllianceCorner  from the  Shareholders  and, in exchange for such capital stock,
issued 517,105 Series B Convertible Non Redeemable  Preferred  Shares ("Series B
Preferred  Shares") to Jay Gelman,  517,105  Series B Preferred  Shares to Andre
Muller and 517,104 Series B Preferred Shares to Francis  Vegliante.  On November
22, 2004,  the Series B Preferred  Shares  converted  into  8,226,671  shares of
common stock for each of Jay Gelman and Andre Muller and into  8,226,655  shares
of common stock for Francis Vegliante.



In June  2004,  the  Company  in a  private  placement  also  issued  the  share
equivalent of 21,237,101  shares of common stock,  403,335  Series A Convertible
Non Redeemable  Preferred  Shares ("Series A Preferred  Shares") and warrants to
purchase  1,564,096  shares of  common  stock.  Each  Series A  Preferred  Share
entitles the holder to 15.91 votes, and votes as one class with the common stock
on as converted  basis.  Certain  holders  granted to Jay Gelman an  irrevocable
voting proxy to vote their voting stock.

Under the Exchange Agreement,  Jay Gelman, Andre Muller and Thomas Vitiello were
designated  on June 29, 2004 to  constitute  a majority of the  directors of the
Company.  Messrs.  Gelman,  Muller and Vitiello took office as directors 10 days
after the Company filed a 14f-1  information  statement  with the Securities and
Exchange Commission and transmitted such information statement to all holders of
record of securities  of the Company  entitled to vote at a meeting for election
of directors.

By reason of the transactions  described above, the Shareholders,  including Jay
Gelman who serves as  Chairman  of the Board of  Directors  and Chief  Executive
Officer, each then owned 517,105 Series B Preferred Shares representing 15.8% of
the Company's  total voting power (the total number of votes that can be cast by
the outstanding  common stock,  Series A Preferred Shares and Series B Preferred
Shares).  Mr.  Gelman,  based on his  Series B  Preferred  Shares and his voting
rights pursuant to voting proxies,  then had 31.9% of the Company's total voting
power.  The  Shareholders  in the aggregate  then had  approximately  63% of the
Company's total voting power and control the Company.

Reference is made to the Security  Ownership  of Certain  Beneficial  Owners for
information on the current beneficial ownership of the Shareholders.

                                APPROVAL REQUIRED

The  approval of a majority  of the  outstanding  stock  entitled to vote on the
Record Date was  necessary to approve the proposed  amendment.  As of the Record
Date there were issued and  outstanding  47,368,756  shares of Common  Stock and
346,663 Series A Preferred  Shares  convertible  into 5,515,408 shares of common
stock for a total of 52,884,164  shares  eligible to vote.  Each share of common
stock  entitles  the  holder  thereof to one vote on each  matter  that may come
before  a  meeting  of the  shareholders.  Each  Series  A  Preferred  Share  is
convertible  into 15.91 shares of common  stock,  votes with the common stock as
one class on as converted  basis,  and  otherwise  ranks equally with the common
stock on a pari passu as converted basis. As discussed above, stockholders and a
proxy holder with voting authority for stock representing 32,565,220 shares, out
of a total of 52,884,164  shares entitled to vote, or approximately  62%, of the
Company's  total  voting  power,  have  consented  in  writing  to the  proposed
amendment to the  Certificate of  Incorporation.  The Company does not intend to
solicit any proxies or consents from any other  stockholders  in connection with
these actions.




EXHIBIT A
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                       ALLIANCE DISTRIBUTORS HOLDING INC.


Alliance  Distributors Holding Inc., a corporation  organized and existing under
and by virtue of the  General  Corporation  Law of the State of  Delaware,  does
hereby certify:

1.    This  Certificate of Amendment to the Certificate of  Incorporation of the
      Corporation  has been duly adopted  pursuant to the  provisions of Section
      242 of the Delaware General Corporation Law.

2.    This  Certificate  of  Amendment  shall be effective at [ ] on [ ], 200[ ]
      (such time and date, the "Effective Date").

3.    Article Four (a) of the Certificate of Incorporation is amended to read in
      its entirety as follows:

            "(a) The  total  number  of  shares  of stock  which the
            Corporation   shall  have  the  authority  to  issue  is
            20,000,000  shares of Common Stock,  par value $.001 per
            share  ("Common   Stock"),   and  10,000,000  shares  of
            Preferred Stock,  par value $.001 per share  ("Preferred
            Stock").

4.    At the Effective Date, all outstanding shares of Common Stock held by each
      holder of record on such date shall be automatically  combined at the rate
      of  one-for-five  without  any  further  action on the part of the holders
      thereof.  No fractional shares will be issued.  Any fractional shares that
      would otherwise be owned by any stockholder as a result of the combination
      will be rounded up to one whole share.

IN WITNESS  WHEREOF,  said  Alliance  Distributors  Holding Inc. has caused this
certificate to be signed by its Chief Executive  Officer this day of [________],
200[ ].

Alliance Distributors Holding Inc.


By:
      -----------------------------------
      Jay Gelman, Chief Executive Officer