UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

 |X| QUARTERLY REPORT UNDER SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT
              OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2005

   |_| TRANSITION REPORT UNDER SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE
                  ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO

                        Commission File Number: 000-32319

                       ALLIANCE DISTRIBUTORS HOLDING INC.
        (Exact name of small business issuer as specified in its charter)


             Delaware                                33-0851302
(State or Other Jurisdiction of         (I.R.S. Employer Identification Number)
Incorporation or Organization)

                               15-15 132nd Street
                          College Point, New York 11356
              ----------------------------------------------------
                    (Address of Principal Executive Offices)


                                 (718) 747-1500
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

Indicate by a check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

|X| Yes |_| No

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

As of August 15, 2005 there were 46,417,098 shares of the issuer's Common Stock,
par value $.001 per share, issued and outstanding.

            Transitional Small Business Disclosure Format |_| Yes |X| No



                         PART I - FINANCIAL INFORMATION


                                      INDEX

                                                                           Pages
PART I - FINANCIAL INFORMATION

Item 1 - Financial Statements

    Balance Sheet as of June 30, 2005 (Unaudited)                           3

    Statements of Operations for the three and six
    months ended June 30, 2005 and 2004 (Unaudited)                         4

    Statement of Stockholders' Equity for the six
    months ended June 30, 2005 (Unaudited)                                  5

    Statements of Cash Flows for the six months
    ended June 30, 2005 and 2004 (Unaudited)                                6

    Notes to Financial Statements (Unaudited)                            7-11

Item 2 - Management's Discussion and Analysis or Plan of Operations     11-14

Item 3 - Controls and Procedures                                        14-15

PART II - OTHER INFORMATION                                                15

   Item 6 - Exhibits                                                       15

   Signatures                                                              16


Part I - Financial Information
Item 1 - Financial Statements

                       ALLIANCE DISTRIBUTORS HOLDING INC.
                            Balance Sheet (Unaudited)
                                  June 30, 2005

                                     ASSETS



Current assets:
    Cash                                                            $    16,040
    Accounts receivable, net of allowance for doubtful
        accounts of approximately $133,000                            3,981,484
    Inventory                                                         5,185,565
    Due from vendors                                                     74,706
    Prepaid expenses and other current assets                           136,150
                                                                   ------------
                Total current assets                                  9,393,945

Property and equipment, net                                             411,957

Other assets                                                             80,300
                                                                   ------------
                                                                   $  9,886,202
                                                                   ============

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Note payable-bank                                               $ 4,162,078
    Accounts payable                                                  2,956,221
    Current portion of long term obligations                             26,391
    Accrued expenses and other current liabilities                      128,220
                                                                   ------------
                Total current liabilities                             7,272,910

Long term obligations                                                    17,613

Deferred lease obligation                                                22,553

Commitments and contingencies

Stockholders' equity:
    Series A Convertible Non-Redeemable Preferred Stock, 
      $.001 par value - Authorized, 8,833,334 shares;
      issued and outstanding, 403,335 shares                                403

    Common Stock, $.001 par value - Authorized, 100,000,000
      shares; issued and outstanding 46,417,098 shares                   46,417
    Additional paid-in capital                                        3,198,251
    Accumulated deficit                                                (671,945)
                                                                   ------------
                Total stockholders' equity                            2,573,126
                                                                   ------------
                                                                   $  9,886,202
                                                                   ============

See notes to financial statements.


                                       3


                       ALLIANCE DISTRIBUTORS HOLDING INC.
                      Statements of Operations (Unaudited)
            For the three and six months ended June 30, 2005 and 2004


                                                     Three months ended June 30,    Six months ended June 30,
                                                     ---------------------------    ---------------------------
                                                         2005           2004            2005           2004
                                                     ------------   ------------    ------------   ------------

                                                                                       
Net sales                                            $ 12,224,803   $  5,976,377    $ 23,113,638   $ 13,276,018

Cost of goods sold                                     11,154,292      5,196,597      20,800,790     11,397,218
                                                     ------------   ------------    ------------   ------------
Gross profit                                            1,070,511        779,780       2,312,848      1,878,800

Selling, general and administrative expenses            1,274,402        803,096       2,551,804      1,723,658
                                                     ------------   ------------    ------------   ------------
Income (loss) from operations                            (203,891)       (23,316)       (238,956)       155,142

Interest expense                                          126,809         33,453         220,422         60,608
                                                     ------------   ------------    ------------   ------------
Income (loss) before provision for income taxes          (330,700)       (56,769)       (459,378)        94,534

Provision for (benefit from) income taxes                   5,103         (1,000)          6,103         11,167
                                                     ------------   ------------    ------------   ------------
Net income (loss)                                        (335,803)       (55,769)       (465,481)        83,367

Preferred stock dividends                                      --            842              --            842
                                                     ------------   ------------    ------------   ------------
Net income (loss) available to common shareholders   $   (335,803)  $    (56,611)   $   (465,481)  $     82,525
                                                     ============   ============    ============   ============
Net income (loss) available to common shareholders
per share - basic & diluted                          $       (.01)  $        .00    $       (.01)  $        .00
                                                     ============   ============    ============   ============
Weighted-average common shares outstanding -
basic and diluted                                      46,417,098     24,909,581      46,417,098     24,794,789
                                                     ============   ============    ============   ============


See notes to financial statements.


                                       4


                       ALLIANCE DISTRIBUTORS HOLDING INC.
                  Statement of Stockholders' Equity (Unaudited)
                     For the six months ended June 30, 2005



                                  Preferred Stock A              Common Stock          Additional                       Total
                             --------------------------    -------------------------     Paid In      Accumulated   Stockholders'
                                Shares         Amount         Shares        Amount       Capital        Deficit         Equity
                             -----------    -----------    -----------   -----------   -----------    -----------    -----------

                                                                                                
Balance, January 1, 2005         564,649    $       564     43,850,740   $    43,851   $ 3,186,240    $  (206,464)   $ 3,024,191

Conversion of Preferred
 Stock A into Common Stock      (161,314)          (161)     2,566,358         2,566        (2,405)            --             --

Registration costs                    --             --             --            --       (16,250)            --        (16,250)

Issuance of stock options
 to non-employees                     --             --             --            --        30,666             --         30,666

Net loss                              --             --             --            --            --       (465,481)      (465,481)
                             -----------    -----------    -----------   -----------   -----------    -----------    -----------
Balance, June 30, 2005           403,335    $       403     46,417,098   $    46,417   $ 3,198,251    $  (671,945)   $ 2,573,126
                             ===========    ===========    ===========   ===========   ===========    ===========    ===========


See notes to financial statements.


                                       5


                       ALLIANCE DISTRIBUTORS HOLDING INC.
                            Statements of Cash Flows
           For the six months ended June 30, 2005 and 2004 (Unaudited)



                                                              Six months ended June 30,
                                                            ----------------------------
                                                                2005            2004
                                                            ------------    ------------

                                                                      
CASH FLOWS USED IN OPERATING ACTIVITIES:
    Net income (loss)                                       $   (465,481)   $     83,367
ADJUSTMENTS TO RECONCILE NET INCOME (LOSS) TO
    NET CASH USED IN OPERATING ACTIVITIES:
        Deferred rent                                              4,956          10,917
        Depreciation and amortization                             53,079          37,522
        Bad debt expense                                         100,000              --
        Stock option compensation expense                         30,666              --
        Amortization of deferred financing costs                  34,000              --
        CHANGES IN ASSETS AND LIABILITIES:
         (Increase) decrease in assets
           Accounts receivable                                  (710,925)       (207,116)
           Inventory                                          (1,317,230)      1,400,991
           Due from vendors                                      (40,458)       (272,262)
           Prepaid expenses and other current assets              16,291         (22,118)
           Funds on deposit with PPO escrow agent                     --      (2,884,171)
         Increase (decrease) in liabilities
           Accounts payable                                      381,579      (2,685,844)
           Due to factor                                              --       1,326,793
           Accrued expenses and other current
              liabilities                                         14,008        (138,750)
                                                            ------------    ------------
        Net cash used in operating activities                 (1,899,515)     (3,350,671)
                                                            ------------    ------------
CASH FLOWS USED IN INVESTING ACTIVITIES:
    Purchase of property and equipment                           (55,662)        (13,989)
    (Increase) decrease in other assets                          (12,500)            698
                                                            ------------    ------------
        Net cash used in investing activities                    (68,162)        (13,291)
                                                            ------------    ------------
CASH FLOWS PROVIDED BY FINANCING ACTIVITIES:
    Proceeds from note payable - bank                         23,635,275              --
    Repayments of note payable - bank                        (21,840,073)             --
    Proceeds from sale of securities                                  --       4,000,000
    Payments for registration and issuance costs                 (16,250)       (200,500)
    Payments for pre-acquisition liabilities                          --        (915,329)
    Repayment of long-term obligations                           (15,840)        (19,920)
                                                            ------------    ------------
        Net cash provided by financing activities              1,763,112       2,864,251
                                                            ------------    ------------
NET DECREASE IN CASH                                            (204,565)       (499,711)

CASH, beginning of period                                        220,605         656,853
                                                            ------------    ------------
CASH, end of period                                         $     16,040    $    157,142
                                                            ============    ============

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Interest paid                                           $    182,406    $     60,608
                                                            ============    ============
    Income tax paid                                         $      2,013    $     17,635
                                                            ============    ============
NON-CASH INVESTING AND FINANCING ACTIVITIES:
    Issuance of Series A 6% Preferred Stock to placement
    agent                                                   $         --    $    385,000
                                                            ============    ============
    Liabilities assumed                                     $         --    $  1,067,898
                                                            ============    ============
    Series A 6% Preferred Stock dividend                    $         --    $        842
                                                            ============    ============


See notes to financial statements.

                                       6


                       ALLIANCE DISTRIBUTORS HOLDING INC.
                    Notes to Financial Statements (Unaudited)

Note 1 - BASIS OF PRESENTATION, ORGANIZATION AND OTHER MATTERS

Alliance Distributors Holding Inc. (the "Company" or "Alliance") is a
distributor of video game consoles, peripherals, accessories and software to
customers throughout the United States for most key manufacturers and third
party publishers in the video game industry.

On June 17, 2004, the Company (formerly Essential Reality, Inc. "Essential")
entered into a Share Exchange Agreement (the "Exchange Agreement") with Jay
Gelman, Andre Muller and Francis Vegliante, who were the sole shareholders (the
"Shareholders") of AllianceCorner Distributors Inc., a privately held, wholesale
distributor incorporated in New York ("AllianceCorner"). AllianceCorner had no
prior affiliation with Essential and commenced operations in August 2003.
Pursuant to the Exchange Agreement, Essential on June 29, 2004 acquired all the
outstanding capital stock of AllianceCorner from the Shareholders in exchange
for 1,551,314 Series B Convertible Non Redeemable Preferred Shares ("Series B
Preferred Shares"). As a result of the acquisition, the business of Alliance is
Essential's only business. The transaction was accounted for as a reverse
acquisition as of June 30, 2004 and the pre-acquisition financial statements of
AllianceCorner are treated as historical financial statements of the combined
companies. As the transaction was accounted for as a reverse acquisition into a
public shell, no goodwill has been recorded and the costs incurred have been
accounted for as a reduction of additional paid-in capital. As a result of the
reverse acquisition: (i) the historical financial statements of Essential for
periods prior to the date of the transaction are not presented and (ii) because
AllianceCorner is the accounting acquirer, Essential's historical stockholders'
equity is not carried forward to the merged company as of June 30, 2004.

The name of AllianceCorner was changed to Alliance Distributors Holding, Inc.
("New York Alliance") in July 2004. Effective November 17, 2004, New York
Alliance was merged into Alliance Distributors Holding Inc., a Delaware
corporation that was wholly owned by Essential. Effective November 22, 2004,
Essential reincorporated in Delaware and changed its name to Alliance
Distributors Holding Inc., by way of a merger of Essential into Alliance, which
was then a wholly owned Delaware subsidiary of Essential. The Company operates
as a single segment.

The accompanying unaudited financial statements have been prepared in accordance
with accounting principles generally accepted in the United States of America
for interim financial information and pursuant to the rules and regulations of
the Securities and Exchange Commission ("SEC"). Certain information and footnote
disclosures normally included in financial statements prepared in accordance
with accounting principles generally accepted in the United States of America
have been omitted. This Form 10-QSB should be read in conjunction with the
Company's financial statements and notes included in the 2004 Annual Report on
Form 10-KSB. In the opinion of management, all material adjustments, consisting
of normal recurring adjustments, considered necessary for a fair presentation,
have been included in the accompanying unaudited financial statements.

The results of operations for the interim periods are not necessarily indicative
of the results that maybe expected for the full year ending December 31, 2005.

PRIVATE PLACEMENT OFFERING

As part of the Exchange Agreement with AllianceCorner, Essential was required to
raise funds to complete the transaction. Essential sold 1,124,767 shares of
Series A 6% Convertible Non Redeemable Preferred Shares (the "Series A Preferred
Shares"), through a private placement offering ("PPO"). The PPO resulted in
gross proceeds of $4,000,000 and net proceeds to the Company of $3,799,500 less
$915,329 for payments of Essential's liabilities. At the same time,
substantially all outstanding debt of Essential was extinguished through either
conversion into an aggregate of 452,202 Series A Preferred Shares or through
cash payments.

Sunrise Securities Corp. ("Sunrise") acted as the placement agent in connection
with the PPO and received (a) an $8,500 nonrefundable retainer fee; and (b) a
commission consisting of 108,146 shares of Series A Preferred Shares and 5 year
warrants due June 29, 2009 to purchase 1,564,096 shares of common stock at an
exercise price of $.22. (See Stockholders' Equity section below).

STOCKHOLDERS' EQUITY

Each share of common stock entitles the holder thereof to one vote on each
matter that may come before a meeting of the shareholders. Any Series A
Preferred Share or Series B Preferred Share entitles the holder to 15.909 votes,
and votes as one class with the common stock.

In the Exchange Agreement, the Shareholders agreed to vote their Series B
Preferred Shares in favor of an amendment to the Company's Articles of
Incorporation that would increase the number of authorized shares of common
stock from 50,000,000 to 4,400,000,000 (the "Amendment"), and in favor of a
simultaneous reverse split of the common stock on the basis of one share for
forty-four shares to 100,000,000 authorized shares (the "Reverse Split"). These
actions became effective on November 22, 2004 and all share and per share data
included in these financial statements have been retroactively adjusted for the
split.

The Series A Preferred Shares were entitled to a dividend in kind, upon
conversion, accruing at the rate of 6% per annum from June 29, 2004 until the
effectiveness of the Amendment, November 22, 2004. The Company issued 46,200
additional shares of Series A Preferred Shares that converted into 735,000
shares of common stock and recorded a preferred dividend in the amount of
$164,531.

                                       7


The adoption of the Amendment and the Reverse Split resulted in the automatic
conversion of each Series A Preferred Share and each Series B Preferred Share
into 15.909 shares of common stock. However, Series A Preferred Shares owned by
a holder were not to be converted into common stock if and so long as a result
of conversion the holder would beneficially own in excess of 4.999% or 9.999% of
the issued and outstanding shares, respectively. Any Series A Preferred Shares
not converted into the Company's common stock due to the operation of this
restriction (the "4.999% Restriction") will no longer be entitled to the 6%
dividend referred to above.

From inception through June 30, 2005, the Series A Preferred Shares were
converted into 21,127,101 shares of common stock and the Series B Preferred
Shares were converted into 24,679,997 shares of common stock, comprising most of
the 46,417,098 issued and outstanding shares of common stock.

As of June 30, 2005 there were issued and outstanding 403,335 shares of Series A
Preferred Shares convertible into 6,416,693 shares of common stock subject to
the 4.999% Restriction.

Note 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Allowance for Doubtful Accounts

The Company establishes credit terms for new clients based upon management's
review of their credit information and projects terms, performs ongoing credit
evaluations of its customers, adjusting credit terms when management believes
appropriate based upon payment history and an assessment of their current credit
worthiness. The Company records an allowance for doubtful accounts for estimated
losses resulting from the inability of its clients to make required payments.
The Company determines this allowance by considering a number of factors,
including the length of time trade accounts receivable are past due, previous
loss history, estimate of the client's current ability to pay its obligation to
the Company, and the condition of the general economy and the industry as a
whole. While credit losses have generally been within expectations and the
provisions established, the Company cannot guarantee that credit loss rates in
the future will be consistent with those experienced in the past. In addition,
the Company has credit exposure if the financial condition of one of its major
clients were to deteriorate. In the event that the financial condition of its
clients were to deteriorate, resulting in an impairment of their ability to make
payments, additional allowances may be necessary. It is reasonably possible that
the Company's estimate of the allowance for doubtful accounts will change. The
Company increased its allowance for doubtful accounts by $100,000 during the
first quarter of 2005 and maintains a balance of approximately $133,000 at June
30, 2005.

Inventory

Inventory consists entirely of finished goods held for sale and is reported at
the lower of cost or market, on the average cost basis. Write-downs for slow
moving and aged merchandise are provided based on historical experience and
current product demand. The Company evaluates the adequacy of the write-downs
quarterly. While write-downs have been within expectations and the provisions
established, the Company cannot guarantee that it will continue to experience
the same level of write-downs as in the past. At times, the Company makes
advance payments to vendors to procure and ensure delivery of certain high
demand products. Such deposits are reflected as due from vendors in the balance
sheet.

Income Taxes

AllianceCorner, with the consent of its stockholders, elected to have its income
taxed under the provisions of Subchapter S of the Internal Revenue Code and the
corresponding provisions of New York State Tax laws. Under the aforementioned
provisions, corporate income or loss and any tax credits earned are included in
the stockholders' individual federal and state income tax returns. Accordingly,
no provision has been made for federal income taxes for the three and six months
ended June 30, 2004. AllianceCorner was subject to New York State S corporation
taxes and New York City corporate income taxes. The provision for income tax
expense (benefit) for the three and six months ended June 30, 2004 comprises
state and local taxes.

Effective June 29, 2004, the Company is taxed as a C corporation. The provision
for income tax expense for the three and six months ended June 30, 2005
comprises state and local taxes.

The Company accounts for income taxes using the liability method which requires
the recognition of deferred tax assets or liabilities for the temporary
differences between the financial reporting and tax bases of the Company's
assets and liabilities and for tax carryforwards at enacted statutory rates in
effect for the years in which the differences are expected to reverse. The
effect on deferred taxes of a change in tax rates is recognized in income in the
period that includes the enactment date. In addition, valuation allowances are
established when necessary to reduce deferred tax assets to the amounts expected
to be realized.

At December 31, 2004, the Company had federal and state net operating loss
carryforwards of approximately $5,000,000, expiring through 2024. The Company
has established a full valuation allowance of $2,124,000 at December 31, 2004
due to the uncertainty surrounding the realization of such assets. The Tax
Reform Act of 1986 contains provisions that limit the ability to utilize net
operating loss carryforwards in the case of certain events including significant
changes in ownership interests. The Company has not evaluated whether it has
undergone an ownership change pursuant to this act. Based upon the terms of the
Exchange Agreement, an ownership change may have occurred. If such ownership
changes are found to exist, the net operating loss carryforwards as reported
could be significantly limited.

                                       8


Net Income (Loss) Per Share

Basic net income (loss) per share is computed by dividing net income (loss) by
the weighted average number of common shares outstanding for the period. Diluted
net income per share is computed by dividing the net income by the weighted
average number of common shares and common equivalent shares outstanding during
the period. The weighted average number of common and common equivalent shares
outstanding reflects the conversion of Series B Preferred Shares for Common
Stock as of January 1, 2004 and of Series A Preferred Shares for Common Stock as
of June 29, 2004, computed on a post Reverse Split basis (see Note 1).

Common equivalents for the three and six months ended June 30, 2005 exclude the
500,000 of warrants issued to the Company's lender since their effect would be
anti-dilutive. For the three and six months ended June 30, 2005 and 2004 the
403,335 Series A Preferred Shares not eligible for conversion due to the 4.999%
Restriction are excluded.

Stock Based Compensation

In January 2005, the Company established a stock option plan. The Company
accounts for stock based employee compensation arrangements under the intrinsic
value method pursuant to APB Opinion No. 25, "Accounting for Stock Issued to
Employees". Under this method, compensation cost is the excess, if any, of the
quoted market price of the stock at the grant date or other measurement date
over the amount an employee must pay to acquire the stock. As of June 30, 2005
there were 7,650,000 options issued. The options are ten-year non-qualified
options to purchase the Company's common stock, 7,500,000 of the options have an
exercise price of $0.325 per share and 150,000 of the options have an exercise
price of $.32 per share, vest and become exercisable in 12 equal quarterly
installments. Of the total options granted, 1,100,000 options were granted to
Jay Gelman, the CEO and Chairman of the Board of Directors of the Company,
100,000 options were granted to Barbara A. Ras, the CFO of the Company,
1,100,000 options were granted to Andre Muller, the President, COO and a
director of the Company, and 150,000 options were granted to each of Thomas
Vitiello, Steven H. Nathan and Humbert B. Powell, III, each a non-employee
director of the Company. The options were granted in reliance on the exemption
from registration provided by Section 4(2) of the Securities Act of 1933, as
amended.

Of the total options granted, 250,000 options were granted to a non-employee who
provided past services to the Company and 500,000 options were granted to
non-employees for future services to be provided over the next three years. The
options are ten-year non-qualified options, have an exercise price of $.325 per
share, and vest and become exercisable in twelve quarterly installments
beginning on April 1, 2005. The fair value of the options-pricing model was
calculated with the following weighted-average assumptions used for the grant:
risk-free interest rate 4.25%; expected life 6.5 years; expected volatility 55%.
During the three and six months ended June 30, 2005, the Company recorded
stock-based compensation expense of approximately $3,833 and $30,666,
respectively, for these options. The fair value generated by the Black-Scholes
model may not be indicative of the future benefit, if any, that may be received
by the option holder.

Had compensation costs for the Company's stock option grants to employees been
determined based on the fair value at the grant dates for awards under these
plans in accordance with SFAS No. 123, the Company's net loss and basic and
diluted net loss per share would have been reduced to the pro forma amounts as
follows:




                                            For the Three Months    For the Six Months
                                               Ended June 30,          Ended June 30,
                                                   2005                    2005
                                            --------------------    ------------------
                                                 (Unaudited)            (Unaudited)

                                                                   
Net loss, as reported                            $(335,803)             $(465,481)

Deduct: Total stock-based employee
 compensation expense determined under fair
 value based method, net of tax effects            (54,833)              (108,041)
                                                  ---------             ----------
Proforma net loss                                $(390,636)             $(573,522)
                                                 ==========             ==========
Net loss per share:

    Basic and diluted - as reported              $    (0.01)             $   (0.01)
                                                 ==========             ==========
    Basic and diluted - proforma                 $    (0.01)             $   (0.01)
                                                 ==========             ==========


There were no options outstanding at June 30, 2004.


                                       9



The fair value of the options-pricing model was calculated with the following
weighted-average assumptions used for grants during the six months ended June
30, 2005: risk-free interest rate 4.25-4.5%; expected life 6.5 years; expected
volatility 55-126%. The fair value generated by the Black-Scholes model may not
be indicative of the future benefit, if any, that may be received by the option
holder.

Recent Accounting Pronouncements

In December 2004, the FASB issued SFAS No. 123(R), "Share-Based Payment". This
statement revises FASB Statement No. 123, "Accounting for Stock-Based
Compensation" and supersedes APB Opinion No. 25, "Accounting for Stock Issued to
Employees." SFAS No. 123(R) focuses primarily on the accounting for transactions
in which an entity obtains employee services in share-based payment
transactions. SFAS No. 123(R) requires companies to recognize in the statement
of operations the cost of employee services received in exchange for awards of
equity instruments based on the grant-date fair value of those awards (with
limited exceptions). This Statement, for small business issuers is effective as
of the beginning of the Company's next fiscal year. Accordingly, the Company
will adopt SFAS 123(R) in its first quarter of fiscal 2006. The Company is
currently evaluating the provisions of SFAS 123(R) and has not yet determined
the impact that this Statement will have on its future results of operations or
financial position. The impact of this new standard, if it had been in effect,
on the net loss and related per share amounts for the three and six months ended
June 30, 2005 is disclosed in Stock Based Compensation, above.

In May 2005, the FASB issued SFAS No. 154, "Accounting for Changes and Error
Corrections - a replacement of APB Opinion No. 20 and FASB Statement No. 3"
("SFAS No. 154"). SFAS No. 154 replaces APB Opinion No. 20, Accounting Changes,
and FASB Statement No. 3, Reporting Accounting Changes in Interim Financial
Statements, and changes the requirements for the accounting for and reporting of
a change in accounting principle. This Statement applies to all voluntary
changes in accounting principle. It also applies to changes required by an
accounting pronouncement in the unusual instance that the pronouncement does not
include specific transition provisions. When a pronouncement includes specific
transition provisions, those provisions should be followed. SFAS No. 154 becomes
effective for accounting changes and corrections of errors made in fiscal years
beginning after December 15, 2005.


Note 3 - FINANCING AGREEMENTS

On November 11, 2004, the Company entered into a Financing Agreement
("Agreement") with Rosenthal & Rosenthal, Inc. ("Rosenthal"), which replaced an
earlier factor agreement with Rosenthal. Under the Agreement, Rosenthal may in
its discretion lend up to $5,000,000 to Alliance based on eligible inventory and
receivables. All borrowings are due on demand, are secured by substantially all
of the assets of Alliance and are subject to the Company's compliance with
certain financial covenants. The Company's CEO and the Company's President
signed limited guaranties in respect of borrowings under the Agreement.

The Agreement terminates November 30, 2007 unless terminated by Rosenthal on 30
days' notice. Interest on outstanding borrowings is payable at a variable rate
per annum, equal to the prime rate (but not less than 4.75 %) plus 2.00 % (8.25
% as of June 30, 2005). In addition, the Company will pay the lender on each
anniversary date an annual fee of 1% of the Maximum Credit of $5,000,000 in the
amount of $50,000 which is amortized over one year, and a monthly administrative
fee of $1,000. The financing expense for the annual fee recorded for the three
and six months ended June 30, 2005 amounted to $12,500 and $25,000,
respectively. At June 30, 2005, the loan outstanding amounted to $4,162,078.

In connection with the Agreement, the Company issued to Rosenthal a warrant (the
"Warrant") to purchase 500,000 shares of common stock at $0.10 per share. The
Warrant expires on November 30, 2010. On notice by the Company the Warrants will
expire earlier if the closing price of the common stock during a period
designated in the Warrants is not less than $0.40 per share. The Warrants may be
exercised for cash or on a cashless basis (i.e., by deducting from the number of
shares otherwise issuable on exercise a number of shares that have a then market
value equal to the exercise price). The Company recorded a deferred financing
cost of approximately $60,000 in the fourth quarter 2004, representing the fair
value of the warrants, which will be amortized over the life of the financing
agreement of three years. The financing expense recorded for the three and six
months ended June 30, 2005 amounted to $4,500 and $9,000, respectively.

Under the terms of the Agreement, the Company is required to maintain a
specified level of net worth, working capital and debt ratios as defined. In May
2005, Rosenthal informed the Company that it did not comply with a financial
covenant under the Agreement for the fourth quarter of 2004. Rosenthal has
provided a waiver for this failure to comply. In addition, for the first and
second quarter of 2005, the Company did not comply with certain financial
covenants for which Rosenthal has also provided waivers.

The Company and Rosenthal are currently renegotiating the terms and covenants of
the Agreement and the Company anticipates that such renegotiation will be
successful. Subject to the execution of this revised agreement, the Company
believes that it will have sufficient liquidity for the next twelve months and
the foreseeable future. However, the Company would have to scale down its
operations if it is unsuccessful in renegotiating the borrowing base and
financial covenants. Furthermore, the Company would be materially and adversely
affected if Rosenthal demands payment of these borrowings under the Agreement
and the Company is unable to refinance these borrowings.

Note 4 - LITIGATION

On August 19, 2004 a complaint was filed by Radio Wave LLC ("Plaintiff"), in the
Supreme Court of the State of New York, County of New York, against Essential
Reality, LLC, Essential and David Devor, a former officer and a current employee
of the Company, for rent and costs relating to premises formerly occupied by the


                                       10


Company. Plaintiff seeks to recover $150,416 for the period up to August 31,
2004, plus additional amounts to be determined by the Court for the period
subsequent to August 31, 2004. Plaintiff also seeks to recover $50,000 in
expenses and attorney fees plus additional amounts to be determined by the
Court. The Company believes that the suit is without merit and intends to
vigorously defend its position.

Note 5 - SUBSEQUENT EVENT

On July 21, 2005, the Company and Abrams/Gentile Entertainment Inc. ("Age")
entered into an operating agreement ("Agreement") of Alliance Age LLC, a limited
liability company formed in Delaware, to set forth the terms on which the
parties will develop and commercialize products they mutually agree upon from
time to time. The Company agreed to pay Age a $4,000 monthly retainer fee on the
first day of each month commencing August 2005, provided, that no fee is payable
for any month beginning with January 2006 upon a determination that no products
are then proceeding towards completion at a proper pace. The Company owns 65% of
Alliance Age LLC. Alliance Age LLC will be included in future periods as a
majority subsidiary of the Company and included in subsequent financial
statements.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

FORWARD - LOOKING STATEMENTS

The following discussion of our financial condition and results of operations
should be read together with the financial statements and related notes included
elsewhere in this report. Some of the statements in this section that are not
historical facts are forward-looking statements. You are cautioned that the
forward-looking statements contained in this section are estimates and
predictions, and that our actual results could differ materially from those
anticipated in the forward-looking statements due to risks, uncertainties or
actual events differing from the assumptions underlying these statements. The
risks, uncertainties, and assumptions include, but are not limited to, those
disclosed in our annual report on Form 10-KSB for our fiscal year ended December
31, 2004.

OVERVIEW

See "Note 1", for description of a transaction whereby AllianceCorner
Distributors Inc. ("AllianceCorner") became a New York wholly-owned subsidiary
of Essential. The name of AllianceCorner was changed to Alliance Distributors
Holding, Inc. ("New York Alliance") in July 2004. Effective November 17, 2004,
New York Alliance was merged into Alliance Distributors Holding Inc., a Delaware
corporation that was wholly owned by Essential. Effective November 22, 2004,
Essential reincorporated in Delaware and changed its name to Alliance
Distributors Holding Inc. ("Alliance" or the "Company"), by way of a merger of
Essential into Alliance, which was then a wholly owned Delaware subsidiary of
Essential. The business of AllianceCorner became our only business. Since the
former stockholders of AllianceCorner acquired a majority of our voting
interests, the transaction was treated as a reverse acquisition, with
AllianceCorner treated as the acquirer for accounting purposes. Accordingly, the
pre-acquisition financial statements of AllianceCorner are our historical
financial statements. At the time of the acquisition, Essential had no
continuing operations and its historical results would not be meaningful if
combined with the historical results of AllianceCorner.

Our distribution revenues are derived from the sale of interactive video games
and gaming products for all key manufacturers and third-party software titles,
accessories and hardware. Operating margins in our distribution business are
dependent on the mix of software and hardware sales, with software generating
higher margins than hardware.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Certain of the Company's accounting policies require the application of
significant judgment by management in selecting the appropriate assumptions for
calculating financial estimates. By their nature, these judgments are subject to
an inherent degree of uncertainty. These judgments are based on historical
experience, observation of trends in the industry, information provided by
customers and information available from other outside sources, as appropriate.
Critical accounting policies include:

Revenue Recognition - The Company recognizes sales upon shipment of products to
customers as title and risk of loss pass upon shipment and collectibility is
reasonably assured. Provisions for estimated uncollectible discounts and rebates
to customers, estimated returns and allowances and other adjustments are
provided for in the same period the related sales are recorded. While such
amounts have been within expectations and the provisions established, the
Company cannot guarantee that it will continue to experience the same rates as
in the past.

Accounts Receivable - Accounts Receivable as shown on the Balance Sheet are net
of allowances and anticipated discounts. The Company establishes credit terms
for new clients based upon management's review of their credit information and
projects terms, performs ongoing credit evaluations of its customers, adjusting
credit terms when management believes appropriate based upon payment history and
an assessment of their current credit worthiness. The allowance for doubtful
accounts is determined through analysis of the aging of accounts receivable at
the date of the financial statements for estimated losses resulting from the
inability of its clients to make required payments. The Company determines this
allowance by considering a number of factors, including the length of time trade
accounts receivable are past due, previous loss history, estimate of the
client's current ability to pay its obligation to the Company, and the condition
of the general economy and the industry as a whole. While credit losses have
generally been within expectations and the provisions established, the Company
cannot guarantee that credit loss rates in the future will be consistent with
those experienced in the past. In addition, the Company has credit exposure if
the financial condition of one of its major clients were to deteriorate. In the
event that the financial condition of its clients were to deteriorate, resulting
in an impairment of their ability to make payments, additional allowances may be
necessary. It is reasonably possible that the Company's estimate of the
allowance for doubtful accounts will change. The Company increased its allowance
for doubtful accounts by $100,000 during the first quarter of 2005 and maintains
a balance of approximately $133,000 at June 30, 2005.

                                       11


Inventories - Inventory is stated at the lower of cost or market, cost being
determined on the average cost basis. Write-downs for slow moving and aged
merchandise are provided based on historical experience and current product
demand. The Company evaluates the adequacy of the write-downs quarterly. While
write-downs have been within expectations and the provisions established, the
Company cannot guarantee that it will continue to experience the same level of
write-downs as in the past.

Recent Accounting Pronouncements

In December 2004, the FASB issued SFAS No. 123(R), "Share-Based Payment". This
statement revises FASB Statement No. 123, "Accounting for Stock-Based
Compensation" and supersedes APB Opinion No. 25, "Accounting for Stock Issued to
Employees." SFAS No. 123(R) focuses primarily on the accounting for transactions
in which an entity obtains employee services in share-based payment
transactions. SFAS No. 123(R) requires companies to recognize in the statement
of operations the cost of employee services received in exchange for awards of
equity instruments based on the grant-date fair value of those awards (with
limited exceptions). This Statement, for small business issuers is effective as
of the beginning of the Company's next fiscal year. Accordingly, the Company
will adopt SFAS 123(R) in its first quarter of fiscal 2006. The Company is
currently evaluating the provisions of SFAS 123(R) and has not yet determined
the impact that this Statement will have on its future results of operations or
financial position. The impact of this new standard, if it had been in effect,
on the net loss and related per share amounts of our fiscal quarter ended June
30, 2005 is disclosed in Note 2 of the financial statements.

In May 2005, the FASB issued SFAS No. 154, "Accounting for Changes and Error
Corrections - a replacement of APB Opinion No. 20 and FASB Statement No. 3"
("SFAS No. 154"). SFAS No. 154 replaces APB Opinion No. 20, Accounting Changes,
and FASB Statement No. 3, Reporting Accounting Changes in Interim Financial
Statements, and changes the requirements for the accounting for and reporting of
a change in accounting principle. This Statement applies to all voluntary
changes in accounting principle. It also applies to changes required by an
accounting pronouncement in the unusual instance that the pronouncement does not
include specific transition provisions. When a pronouncement includes specific
transition provisions, those provisions should be followed. SFAS No. 154 becomes
effective for accounting changes and corrections of errors made in fiscal years
beginning after December 15, 2005.

RESULTS OF OPERATIONS

The following tables show each specified item as a dollar amount and as a
percentage of net sales for the three and six months ended June 30, 2005 and
2004, respectively, and should be read in conjunction with the financial
statements included elsewhere in this Quarterly Report on Form 10-QSB:

Three Months Ended June 30, 2005 compared to Three Months Ended June 30, 2004



                                      Three months                Three months
                                         Ended                       Ended
                                        June 30,                    June 30,
                                          2005                        2004
                                       (Thousands)                 (Thousands)
                                ------------------------     -----------------------

                                                                   
Net sales                       $   12,225         100.0%    $    5,976        100.0%
Cost of goods sold                  11,154          91.2%         5,196         87.0%
                                ----------    ----------     ----------   ----------
   Gross profit                      1,071           8.8%           780         13.0%

Selling, general and
  administrative expenses            1,275          10.4%           803         13.4%
                                ----------    ----------     ----------   ----------
Loss from operations                  (204)         (1.6%)          (23)         (.4)%

Interest expense                       127           1.1%            33           .6%
                                ----------    ----------     ----------   ----------
Loss before income taxes              (331)         (2.7)%          (56)        (1.0)%

Income taxes                             5            .0%            (1)          .0%
                                ----------    ----------     ----------   ----------
Net loss                        $     (336)         (2.7)%   $      (55)        (1.0)%
                                ==========    ==========     ==========   ==========


Net sales increased by $6,248,426, or 104.6%, from $5,976,377 for the three
months ended June 30, 2004 to $12,224,803 for the three months ended June 30,
2005. The growth in net sales was primarily due to the increase in sales with
our existing customers, as well as an increase in our customer base.

                                       12


Cost of goods sold increased by $5,957,695, or 114.6%, from $5,196,597 for the
three months ended June 30, 2004 to $11,154,292 for the three months ended June
30, 2005. The increase was consistent with revenue growth. Gross profit as a
percentage of net sales decreased to 8.8% for the three months ended June 30,
2005 from 13.0% for the three months ended June 30, 2004. This decrease was
primarily due to the Company's strategy to grow the customer base and increase
revenues during the second quarter, which historically has been the weakest
period, by introducing incentive pricing programs to new and key customers. Cost
of goods sold excludes the distribution costs of purchasing, receiving,
inspection, warehousing and handling costs; we include these costs in our
selling, general and administrative expenses. Our gross margins may not be
comparable to those of other entities since some entities include these
distribution costs in the cost of goods sold. These distribution costs were
$265,270 and $225,702 for the quarter ended June 30, 2005 and 2004,
respectively.

Selling, general and administrative expenses increased by $471,306, or 58.7%,
from $803,096 for the three months ended June 30, 2004 to $1,274,402 for the
three months ended June 30, 2005. The increase was primarily due to the
Company's increase in salaries and related payroll taxes of $175,052,
professional fees associated with the Company's expanded operations of $110,936,
advertising and marketing expenses of $62,288 and insurance premiums of $44,999.
Selling, general and administrative expenses as a percentage of net sales
decreased to 10.4% for the three months ended June 30, 2005 from 13.4% for the
three months ended June 30, 2004. For the three months ended June 30, 2005,
selling, general and administrative expenses were comprised of the following:
$206,018 in selling expenses, $265,270 in distribution costs and $803,114 in
general and administrative expenses. For the three months ended June 30, 2004,
selling, general and administrative expenses were comprised of the following:
$125,597 in selling expenses, $225,702 in distribution costs and $451,797 in
general and administrative expenses.

Interest expense increased by $93,356, or 279.0%, from $33,453 for the three
months ended June 30, 2004 to $126,809 for the three months ended June 30, 2005.
The increase was primarily due to increased borrowings as well as higher
interest rates on bank borrowings during the second quarter of 2005. The
increased borrowing levels were the result of increased sales volume that
required higher inventory levels and increased accounts receivable.

Six Months Ended June 30, 2005 compared to Six Months Ended June 30, 2004



                                                Six months                 Six months
                                                  Ended                       Ended
                                                 June 30,                    June 30,
                                                   2005                        2004
                                                (Thousands)                (Thousands)
                                         ------------------------     -----------------------

                                                                            
Net sales                                $   23,114         100.0%    $   13,276        100.0%
Cost of goods sold                           20,801          90.0%        11,397         85.8%
                                         ----------    ----------     ----------   ----------
   Gross profit                               2,313          10.0%         1,879         14.2%

Selling, general and
  administrative expenses                     2,552          11.0%         1,724         13.0%
                                         ----------    ----------     ----------   ----------
Income (loss) from operations                  (239)         (1.0)%          155          1.2%

Interest expense                                220           1.0%            61           .5%
                                         ----------    ----------     ----------   ----------
Income (loss) before income taxes              (459)         (2.0)%           94           .7%

Income taxes                                      6            .0%            11           .1%
                                         ----------    ----------     ----------   ----------
Net income (loss)                        $     (465)         (2.0)%   $       83           .6%
                                         ==========    ==========     ==========   ==========


Net sales increased by $9,837,620, or 74.1%, from $13,276,018 for the six months
ended June 30, 2004 to $23,113,638 for the six months ended June 30, 2005. The
growth in net sales was primarily due to the increase in sales with our existing
customers, as well as an increase in our customer base.

Cost of goods sold increased by $9,403,572, or 82.5%, from $11,397,218 for the
six months ended June 30, 2004 to $20,800,790 for the six months ended June 30,
2005. The increase was consistent with revenue growth. Gross profit as a
percentage of net sales decreased to 10.0% for the six months ended June 30,
2005 from 14.2% for the six months ended June 30, 2004. This decrease was
primarily due to the Company's strategy to grow the customer base and increase
revenues by introducing incentive pricing programs to new and key customers.
Cost of goods sold excludes the distribution costs of purchasing, receiving,
inspection, warehousing and handling costs; we include these costs in our
selling, general and administrative expenses. Our gross margins may not be
comparable to those of other entities since some entities include these
distribution costs in the cost of goods sold. These distribution costs were
$518,580 and $504,903 for the six months ended June 30, 2005 and 2004,
respectively.

Selling, general and administrative expenses increased by $828,146, or 48.0%,
from $1,723,658 for the six months ended June 30, 2004 to $2,551,804 for the six
months ended June 30, 2005. The increase was primarily due to the Company's
increase in salaries and related payroll taxes of $245,604, professional fees
associated with the Company's expanded operations of $173,699, allowance for
doubtful accounts of $100,000, advertising and marketing expenses of $85,178,
insurance premiums of $95,772 and stock option compensation expense of $30,666


                                       13


as a result of 750,000 options that were granted to non-employees who provide
services to the Company. Selling, general and administrative expenses as a
percentage of net sales decreased to 11.0% for the six months ended June 30,
2005 from 13.0% for the six months ended June 30, 2004. For the six months ended
June 30, 2005, selling, general and administrative expenses were comprised of
the following: $370,777 in selling expenses, $518,580 in distribution costs and
$1,662,447 in general and administrative expenses. For the six months ended June
30, 2004, selling, general and administrative expenses were comprised of the
following: $257,887 in selling expenses, $504,903 in distribution costs and
$960,868 in general and administrative expenses.

Interest expense increased by $159,814, or 263.7%, from $60,608 for the six
months ended June 30, 2004 to $220,422 for the six months ended June 30, 2005.
The increase was primarily due to increased borrowings as well as higher
interest rates on bank borrowings during the first and second quarter of 2005.
The increased borrowing levels were the result of increased sales volume that
required higher inventory levels and increased accounts receivable.

LIQUIDITY AND CAPITAL RESOURCES

For the six months ended June 30, 2005 net cash used in operating activities was
$1,899,515. Net cash used in operations for the six months ended June 30, 2005
consisted of a net loss of $465,481 and included the following changes in
operating assets and liabilities: an increase in accounts receivable of
$710,925, and an increase in inventory of $1,317,230. These increases were the
result of increased sales volume.

Net cash used in investing activities for the six months ended June 30, 2005 was
$68,162, which was primarily used for the purchase of equipment.

Net cash provided by financing activities for the six months ended June 30, 2005
was $1,763,112 which primarily consisted of net proceeds on our note payable to
bank of $1,795,202.

For the six months ended June 30, 2004 net cash used in operating activities was
$3,350,671. Net cash used in operations for the six months ended June 30, 2004
consisted of net income of $83,367 and included the following changes in
operating assets and liabilities: an increase in funds on deposit with PPO
escrow agent of $2,884,171, decrease in inventory of $1,400,991, decrease in
accounts payable of $2,685,844 and increase in due to factor of $1,326,793, due
to advances taken during the period.

Net cash used in investing activities for six months ended June 30, 2004 was
$13,291, which was primarily used for the purchase of equipment.

Net cash provided by financing activities for the six months ended June 30, 2004
was $2,864,251, which consisted of gross proceeds of $4,000,000 from the PPO and
payments of issuance costs and Essential pre-acquisition liabilities of $200,500
and $915,329, respectively.

On November 11, 2004, the Company, entered into a Financing Agreement
("Agreement") with Rosenthal & Rosenthal Inc. ("Rosenthal"). Under the
Agreement, Rosenthal may in its discretion lend up to $5 million to the Company
based on eligible inventory and receivables. All borrowings are due on demand,
are secured by substantially all of the assets of the Company and are subject to
the Company's compliance with certain financial covenants. The Agreement
terminates November 30, 2007 unless terminated sooner by Rosenthal on 30 days'
notice. Interest on outstanding borrowings is payable at a variable rate per
annum, equal to the prime rate (but not less than 4.75 percent) plus 2.00
percent (8.25 percent as June 30, 2005). The Company's CEO and the Company's
President signed limited guaranties in respect of borrowings under the
Agreement.

Under the terms of the Agreement, the Company is required to maintain a
specified level of net worth, working capital and debt ratios as defined. In May
2005, Rosenthal informed the Company that it did not comply with a financial
covenant under the Agreement for the fourth quarter of 2004. Rosenthal has
provided a waiver for this failure to comply. In addition, for the first and
second quarter of 2005, the Company did not comply with certain financial
covenants for which Rosenthal has also provided waivers.

The Company and Rosenthal are currently renegotiating the terms and covenants of
the Agreement and the Company anticipates that such renegotiation will be
successful. Subject to the execution of this revised agreement, the Company
believes that it will have sufficient liquidity for the next twelve months and
the foreseeable future. However, the Company would have to scale down its
operations if it is unsuccessful in renegotiating the borrowing base and
financial covenants. Furthermore, the Company would be materially and adversely
affected if Rosenthal demands payment of these borrowings under the Agreement
and the Company is unable to refinance these borrowings.

ITEM 3. CONTROLS AND PROCEDURES

An evaluation has been carried out under the supervision and with the
participation of our management, including our Chief Executive Officer and
Principal Financial Officer, of the effectiveness of the design and the
operation of our "disclosure controls and procedures" (as such term is defined
in Rules 13a-15(e) under the Securities Exchange Act of 1934) as of June 30,
2005 ("Evaluation Date"). Based on such evaluation, our Chief Executive Officer
and Principal Financial Officer have concluded that, as of the Evaluation Date,
the disclosure controls and procedures are reasonably designed and effective to
ensure that (i) information required to be disclosed by us in the reports we
file or submit under the Securities Exchange Act of 1934 is recorded, processed,
summarized and reported within the time periods specified in the SEC's rules and
forms, and (ii) such information is accumulated and communicated to our
management, including our Chief Executive Officer and Principal Financial
Officer, as appropriate to allow timely decisions regarding required disclosure.


                                       14


Additionally in 2005, the Company is implementing periodic observation of
inventory through the use of computerized equipment and will conduct periodic
reconciliation to the perpetual inventory file. These changes will have the
effect of ensuring that account reconciliation operational controls are
operating as designed and will reduce the probability of human error. The
Company introduced these controls after learning of the errors described in Note
12 of the Financial Statements in the Annual Report on Form 10-KSB.

Other than the changes noted above, there have been no changes in the Company's
internal control over financial reporting identified in connection with the
evaluation required by paragraph (d) of Rule 13a-15 or Rule 15d-15 under the
Exchange Act that occurred during the Company's fiscal quarter that has
materially affected, or is reasonable likely to materially affect, the Company's
internal control over financial reporting.

                            PART 2. OTHER INFORMATION

Item numbers 1, 2, 3, 4 and 5 are not applicable and have been omitted.

ITEM 6. EXHIBITS.

                                     Exhibits.

EXHIBIT INDEX

NUMBER       DESCRIPTION
---------    --------------------
31.1         Certification of Chief Executive Officer pursuant to Section 302 of
             the Sarbanes-Oxley Act of 2002.
31.2         Certification of Chief Financial Officer pursuant to Section 302 of
             the Sarbanes-Oxley Act of 2002.
32.1         Certification of Chief Executive Officer pursuant to Section 906 of
             the Sarbanes-Oxley Act of 2002.
32.2         Certification of Chief Financial Officer pursuant to Section 906 of
             the Sarbanes-Oxley Act of 2002.
99.1         Operating Agreement of Alliance Age LLC between Alliance
             Distributors Holding Inc. and Abrams/Gentile Entertainment Inc.
             dated July 21, 2005.


                                       15


                                   SIGNATURES

In accordance with the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

August 15, 2005
Alliance Distributors Holding Inc.

                            By: /s/ Jay Gelman
                                -------------------------------------------
                                Jay Gelman
                                CEO and Chairman of the Board

                            By: /s/ Barbara A. Ras
                                -------------------------------------------
                                Barbara A. Ras
                                Chief Financial Officer (Principal Financial and
                                Accounting Officer)