SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                    PURSUANT TO RULE 13a - 16 OR 15d - 16 OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                           For the month of April 2005

                               Assure Energy, Inc.
--------------------------------------------------------------------------------
                               (Registrant's name)
                         521 3rd Avenue, S.W., Suite 800
                            Calgary, Alberta T2P 3T3
                                     Canada
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                     (Address of principal executive office)

Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40F

                       Form 20-F |X|     Form 40-F |_|

Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes |_|     No |X|

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):




                                TABLE OF CONTENTS

      1.    Press  Release  dated  April 21,  2005  respecting  Sale of Non-Core
Property for CDN$5,500,000; Production Updates; and Value Maximization Process.

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



Dated:  April 22, 2005                         ASSURE ENERGY, INC.


                                               By: /s/ Harvey Lalach
                                                   -------------------
                                                   Name: Harvey Lalach
                                                   Title:   President

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                       Press Release dated April 21, 2005
       Announcing Sale of Non-Core Property for CDN$5,500,000; Production
                     Update; and Value Maximization Process

April 21, 2005

Assure Energy, Inc. Announces Sale of non-Core Property,  Production Updates and
Value Maximization Process

CALGARY,  ALBERTA - Assure  Energy,  Inc.  (OTCBB:  ASURF)  (Frankfurt  ASL)(WKN
357954) ("Assure" or the "Company")  announces the completion of the sale of its
Chestermere property for $5,500,000. Proceeds from the sale have been applied to
working capital.

Assure's North East British  Columbia  winter  drilling  program has resulted in
strong production gains. Current production, net of the Chestermere disposition,
is  approximately  1,025 boepd with an  additional 3 mmcfpd to be tied in within
the next two weeks. Assure anticipates tying in its second gas well (50% working
interest)  prior to June 30, 2005.  Upon the  completion of its second gas well,
Assure expects to have  production of  approximately  1,800 boepd  (approx.  70%
gas).

As part of  Assure's  ongoing  efforts to enhance  shareholder  value and create
liquidity,  the Company has engaged  Haywood  Securities  Inc. as its  financial
advisor to assist in evaluating alternatives to maximize value for shareholders.
A strategic review will commence immediately.

Assure is a junior oil and gas  company  with  operations  in British  Columbia,
Alberta  and  Saskatchewan.  Assure  maintains  a high  working  interest in its
properties and operates over 90% of its production.

FORWARD-LOOKING STATEMENTS

This news release contains forward-looking  statements as defined by the Private
Securities  Litigation Reform Act of 1995.  Forward-looking  statements  include
statements concerning plans,  objectives,  goals,  strategies,  future events or
performance  and underlying  assumptions and other  statements,  which are other
than  statements  of  historical   facts.   These   statements  are  subject  to
uncertainties  and risks  including,  but not  limited  to,  product and service
demand and acceptance, changes in technology, economic conditions, the impact of
competition and pricing,  government regulation, and other risks defined in this
document  and in  statements  filed  from time to time with the  Securities  and
Exchange  Commission.  All such forward-looking  statements,  whether written or
oral, and whether made by, or on behalf of, the Company, are expressly qualified
by these  cautionary  statements and any other  cautionary  statements which may
accompany the forward-looking statements. In addition, the Company disclaims any
obligation  to  update  any  forward-looking  statements  to  reflect  events or
circumstances after the date hereof.

For further information, contact:
Assure Energy Inc.                     or      Haywood Securities Inc.
Harvey Lalach, President                       David McGorman, Managing Director
Phone: (403) 266-4975                          Phone: (403) 509-1935
Email: hlalach@assure-energy.com               Email: dmcgorman@haywood.com


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