Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
LORD GENE D
  2. Issuer Name and Ticker or Trading Symbol
FLOWERS FOODS INC [FLO]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP & Chief Operating Officer
(Last)
(First)
(Middle)
1925 FLOWERS CIRCLE
3. Date of Earliest Transaction (Month/Day/Year)
02/10/2011
(Street)

THOMASVILLE, GA 31757
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock               248,811 D  
Common Stock               3,245 I By 401(k) (5)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option (Right to Buy) (1) $ 24.47 02/10/2011   A   91,850   02/10/2014 02/10/2018 Common Stock 91,850 $ 0 91,850 D  
Restricted Stock Award (1) $ 0 (3) 02/10/2011   A   13,900     (4)   (2) Common Stock 13,900 $ 0 13,900 D  
Option (Right to Buy) (1) $ 18.68             01/03/2009 01/03/2013 Common Stock 34,725   34,725 D  
Option (Right to Buy) (1) $ 19.57             02/05/2010 02/05/2014 Common Stock 45,675   45,675 D  
Option (Right to Buy) (1) $ 24.75             02/04/2011 02/04/2015 Common Stock 46,350   46,350 D  
Option (Right to Buy) (1) $ 23.84             02/09/2012 02/09/2016 Common Stock 56,050   56,050 D  
Restricted Stock Award (1) $ 0             02/09/2011   (6) Common Stock 11,550   11,550 D  
Option (Right to Buy) (1) $ 25.01             02/09/2013 02/09/2017 Common Stock 65,500   65,500 D  
Restricted Stock Award (1) $ 0 (7)             02/09/2012   (6) Common Stock 10,300   10,300 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
LORD GENE D
1925 FLOWERS CIRCLE
THOMASVILLE, GA 31757
      EVP & Chief Operating Officer  

Signatures

 /s/ Stephen R. Avera, Agent   02/14/2011
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Granted pursuant to the Flowers Foods, Inc. 2001 Equity and Performance Incentive Plan.
(2) Grant expires on the vesting date if performance measures are not met.
(3) In accordance with the terms of the 2011 Restricted Stock Award Agreement, the performance shares awarded do not have a conversion or exercise price.
(4) The company anticipates that in accordance with the terms of the 2011 Restricted Stock Award Agreement the vesting date of the performance shares awarded shall be the date of the filing of the company's Annual Report on Form 10-K with the SEC in 2013.
(5) Total includes exempt acquisitions of shares allocated to reporting person in Issuer's 401(k) Plan, as of 12/31/2009.
(6) Grant expires on Exercisable Date if performance measures are not met.
(7) In accordance with the terms of the 2010 Restricted Stock Award Agreement, the performance shares awarded do not have a conversion or exercise price.

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