SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549



                                 SCHEDULE 13G
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934


                                JAKKS PACIFIC, INC.
             ------------------------------------------------------
                                 (NAME OF ISSUER)


                      COMMON STOCK, $.001 PAR VALUE PER SHARE
             ------------------------------------------------------
                          (TITLE OF CLASS OF SECURITIES)


                                    47012E106
             ------------------------------------------------------
                                 (CUSIP NUMBER)

     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

[ ]  Rule 13d-1(b)

[ ]  Rule 13d-1(c)

[ ]  Rule 13d-1(d)


The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the notes).





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  1   NAME OF REPORTING PERSONS
      S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

      THIRD AVENUE MANAGEMENT LLC

      (EIN 01-0690900)

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  2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
       (a)  [  ]
       (b)  [  ]
- ------------------------------------------------------------------------------
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  3   SEC USE ONLY

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  4   CITIZENSHIP OR PLACE OF ORGANIZATION

                           DELAWARE LIMITED LIABILITY COMPANY

- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
                   5 SOLE VOTING POWER

                           1,071,351
   NUMBER OF     ---------------------------------------------------------------
                 ---------------------------------------------------------------
     SHARES        6  SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY               NONE
                 ---------------------------------------------------------------
                 ---------------------------------------------------------------
      EACH         7  SOLE DISPOSITIVE POWER
   REPORTING
     PERSON                1,383,990

                 ---------------------------------------------------------------
                 ---------------------------------------------------------------
      WITH        8   SHARED DISPOSITIVE POWER

                           NONE
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON

           1,383,990
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
 10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
      CERTAIN SHARES*
             [    ]

- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
 11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

           5.6%
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
 12   TYPE OF REPORTING PERSON*

           IA
- ------------------------------------------------------------------------------

ITEM 1.

     (A) NAME OF ISSUER:

         Jakks Pacific, Inc. (the "Issuer").

     (B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES OR, IF NONE, RESIDENCE:

         22619 Pacific Coast Highway, Malibu, CA  90265

ITEM 2.

     (A) NAME OF PERSON FILING:

     This schedule is being filed by Third Avenue Management LLC ("TAM"). (TAM
is sometimes referred to hereinafter as "Filer").

     (B) ADDRESS OF PRINCIPAL BUSINESS OFFICE:

     The address of the principal executive office of TAM is: 622 Third Avenue,
New York, New York 10017-2023.

     (C) CITIZENSHIP:

     The citizenship or place of organization of the reporting person is as
follows:

         Delaware Limited Liability Company.

     (D) TITLE OF CLASS OF SECURITIES:

         Common Stock, $.001 par value per share.

     (E) CUSIP NUMBER:

         47012E106

ITEM 3. IF THIS STATEMENT IS BEING FILED PURSUANT TO RULES 13D-1(B), OR
13D-2(B), CHECK WHETHER THE PERSON FILING IS A:

         (E) Investment Adviser. TAM is registered under section 203 of the
Investment Advisers Act Of 1940.

ITEM 4.  OWNERSHIP.

     (a) & (b) TAM beneficially owns 1,383,990 shares, or 5.6% of the class
of securities of the issuer.

           (c)    (i) 1,071,351

                 (ii) Not applicable.

                (iii) 1,383,990

                 (iv) Not applicable.

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

     If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more
than five percent of the class of securities, check the following [ ].

ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

	  Third Avenue Small-Cap Fund, an investment company registered under
the Investment Company Act of 1940, has the right to receive dividends from,
and the proceeds from the sale of, 283,066 of the shares reported by TAM,
American Express Partners Small-Cap Value Fund, an investment company
registered under the Investment Company Act of 1940, has the right to receive
dividends from, and the proceeds from the sale of, 265,039 of the shares
reported by TAM, Touchstone Variable Series Trust-Touchstone Third Avenue
Value Fund, an investment company registered under the Investment Company
Act of 1940, has the right to receive dividends from, and the proceeds from
the sale of, 50,700 of the shares reported by TAM, Third Avenue Value
Portfolio of the Third Avenue Variable Series Trust, an investment company
registered under the Investment Company Act of 1940, has the right to receive
dividends from, and the proceeds from the sale of, 248,800 of the shares
reported by TAM, Aegon/TransAmerica Series of the Third Avenue Value
Portfolio, an investment company registered under the Investment Company Act
of 1940, has the right to receive dividends from, and the proceeds from the
sale of, 236,936 of the shares reported by TAM, Met Investors Seris Trust of
the Third Avenue Small-Cap Portfolio, an  investment company registered under
the Investment Company Act of 1940, has the right to receive dividends from,
and the proceeds from the sale of, 179,700 of the shares reported by TAM,
American Express Variable Portfolio Partners Small-Cap Value Fund, an
investement company registered under the Investment Company Act of 1940, has
the right to receive dividends from, and the proceeds from the sale of, 47,600
of the shares reported by TAM, and various seperately managed accounts for whom
TAM acts as investment advisor has the right to receive dividends from, and the
proceeds of the sale of 72,149 shares reported by TAM.

ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
         SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

         Not Applicable.

ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

         Not applicable.

ITEM 9.  NOTICE OF DISSOLUTION OF GROUP.

         Not applicable.

ITEM 10. CERTIFICATION.

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course
of business and were not acquired for the purpose of and do not have the effect
of changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.


                                    SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                            October 8, 2003
                         ---------------------------
                            (Date)




                         THIRD AVENUE MANAGEMENT LLC

                            BY:/S/ MARTIN J. WHITMAN
                            ------------------------
                            Martin J. Whitman
                            Co-Chief Investment Officer